{"id":1881,"date":"2013-09-20T17:49:43","date_gmt":"2013-09-20T20:49:43","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1881"},"modified":"2013-09-20T17:55:00","modified_gmt":"2013-09-20T20:55:00","slug":"importar-conversiones-offline-en-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/importer-des-conversions-hors-connexion-dans-adwords\/","title":{"rendered":"Importer des conversions hors ligne dans AdWords"},"content":{"rendered":"<p>L&#039;un des plus grands d\u00e9fis pour certains annonceurs est de pouvoir d\u00e9terminer la valeur d&#039;Adwords pour g\u00e9n\u00e9rer des ventes qui se cl\u00f4turent hors ligne, car de nombreux annonceurs utilisent leurs sites Web principalement pour capturer des prospects, puis cl\u00f4turer leurs ventes avec un vendeur hors ligne.<\/p>\n<p>Auparavant, seuls les formulaires de contact envoy\u00e9s gr\u00e2ce aux annonces AdWords pouvaient \u00eatre mesur\u00e9s en tant que conversion, mais gr\u00e2ce \u00e0 la possibilit\u00e9 d&#039;importer des conversions, il est d\u00e9sormais \u00e9galement possible d&#039;attribuer des ventes r\u00e9alis\u00e9es hors ligne aux mots cl\u00e9s et annonces correspondants.<\/p>\n<p>Pour ce faire, il faut enregistrer l &#039;&quot;ID&quot; du clic, qui appara\u00eet dans l&#039;URL de destination sous la forme d&#039;une variable appel\u00e9e &quot;GCLID&quot; lorsque nous activons le balisage automatique.<\/p>\n<p>Ces informations doivent \u00eatre enregistr\u00e9es dans un cookie et envoy\u00e9es avec le formulaire de contact pour un suivi ult\u00e9rieur.<\/p>\n<p><strong>Exemple d&#039;URL avec marquage automatique<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.58.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1882\" title=\"Capture d&#039;\u00e9cran 2013-09-20 \u00e0 17.30.58\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.58.png\" alt=\"Adwords GCLID\" width=\"466\" height=\"38\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.58.png 466w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.58-300x24.png 300w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/><\/a><\/p>\n<p>Ensuite, les conversions doivent \u00eatre import\u00e9es via la nouvelle option de conversion, l&#039;id\u00e9al est de les importer p\u00e9riodiquement en fonction des besoins de la campagne, normalement les conversions doivent \u00eatre import\u00e9es hebdomadairement ou mensuellement.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.09.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1883\" title=\"Capture d&#039;\u00e9cran 2013-09-20 \u00e0 17.30.09\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.09.png\" alt=\"Importer des conversions hors connexion dans AdWords\" width=\"466\" height=\"239\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.09.png 466w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.09-300x153.png 300w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/><\/a><\/p>\n<p>Le graphique suivant illustre le processus de suivi des conversions hors ligne.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1885\" title=\"adwords-import-conversions\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones.jpg\" alt=\"\" width=\"1275\" height=\"1200\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones.jpg 1275w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones-820x772.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones-300x282.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones-1024x963.jpg 1024w\" sizes=\"(max-width: 1275px) 100vw, 1275px\" \/><\/a>Cette option d&#039;importation des conversions est particuli\u00e8rement importante pour les annonceurs qui utilisent AdWords pour g\u00e9n\u00e9rer des prospects aupr\u00e8s de clients potentiels, puis conclure des ventes par des moyens qui ne sont normalement pas mesurables par le syst\u00e8me.<\/p>\n<p>Certains CRM populaires comme SalesForce et SugarCRM ont d\u00e9j\u00e0 une int\u00e9gration pour cette option d&#039;importation de conversion.<\/p>\n<p>Dans le lien suivant, vous pouvez voir plus d&#039;informations \u00e0 ce sujet:\u00a0<a href=\"https:\/\/support.google.com\/adwords\/answer\/2998031?hl=es\">https:\/\/support.google.com\/adwords\/answer\/2998031?hl=es<\/a><\/p>\n<p>Fontaine: <a href=\"http:\/\/www.juanmerodio.com\/2013\/importador-de-conversiones-de-adwords-funcionalidad-para-analizar-las-conversiones-offline\/\">Juan Merodio<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Uno de los desaf\u00edos m\u00e1s importantes para algunos anunciantes es poder determinar el valor que tiene Adwords para generar ventas que se cierran offline, ya que muchos anunciantes utilizan sus sitios web principalmente para captar clientes potenciales y luego cerrar sus ventas con un vendedor de forma offline. Anteriormente solo se pod\u00edan medir como conversi\u00f3n&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1881","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Importar Conversiones Offline en Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Adwords permite desde hace poco tiempo la opci\u00f3n de importar datos de conversiones concretadas de forma offline para asignarlas a las palabras clave correspondientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/import-offline-conversions-into-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Importar Conversiones Offline en Adwords - 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