{"id":1901,"date":"2013-09-30T14:10:07","date_gmt":"2013-09-30T17:10:07","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1901"},"modified":"2013-09-30T14:10:07","modified_gmt":"2013-09-30T17:10:07","slug":"google-hummingbird-y-la-busqueda-semantica","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/google\/recherche-google-colibri-et-semantique\/","title":{"rendered":"Google Hummingbird et recherche s\u00e9mantique"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/google-algoritmo-colibri.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1902\" title=\"google-algorithme-colibri\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/google-algoritmo-colibri-300x142.jpg\" alt=\"google colibri\" width=\"300\" height=\"142\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/google-algoritmo-colibri-300x142.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/google-algoritmo-colibri.jpg 570w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\u00c0 l&#039;occasion de son 15e anniversaire, Google a annonc\u00e9 le lancement d&#039;un nouvel algorithme appel\u00e9 &quot;Hummingbird&quot;.<\/p>\n<p>Hummingbird, contrairement \u00e0 Panda ou Penguin, n&#039;est pas une mise \u00e0 jour de l&#039;algorithme pr\u00e9c\u00e9dent (Caffeine), mais un algorithme totalement nouveau.<\/p>\n<p>Le nouvel algorithme est con\u00e7u pour \u00eatre rapide et pr\u00e9cis, en se concentrant sur l&#039;intention de recherche de l&#039;utilisateur.<\/p>\n<p>Il s&#039;agit d&#039;une \u00e9tape importante dans l&#039;expansion des capacit\u00e9s s\u00e9mantiques de Google et de la capacit\u00e9 d&#039;interpr\u00e9ter des recherches complexes, en analysant le sens et l&#039;intention d&#039;une phrase plut\u00f4t que des mots individuels.<\/p>\n<p>En comprenant l&#039;intention de l&#039;utilisateur, il est plus facile d&#039;afficher les pages qui r\u00e9pondent le mieux \u00e0 son besoin de recherche, plut\u00f4t que d&#039;afficher les pages qui correspondent le mieux aux mots individuels utilis\u00e9s par l&#039;utilisateur.<\/p>\n<p><strong>Comment cela affectera-t-il le fonctionnement du r\u00e9f\u00e9rencement?<\/strong><\/p>\n<p>Actuellement, le r\u00e9f\u00e9rencement est tr\u00e8s ax\u00e9 sur le travail sur les mots-cl\u00e9s par lesquels on cherche \u00e0 positionner un certain site Web, cependant ce nouvel algorithme conduit le r\u00e9f\u00e9rencement vers une approche moins centr\u00e9e sur les mots-cl\u00e9s et plus ax\u00e9e sur l&#039;apport de r\u00e9ponses aux besoins de l&#039;utilisateur.<\/p>\n<p><strong>1) Strat\u00e9gie de contenu:<\/strong> La strat\u00e9gie de contenu devrait \u00eatre beaucoup plus ax\u00e9e sur la cr\u00e9ation de contenu de qualit\u00e9, utile et pertinent pour les utilisateurs.<\/p>\n<p>Bien que ce soit actuellement le but de toute strat\u00e9gie de contenu, les mots-cl\u00e9s que nous utilisons dans le contenu sont toujours un facteur tr\u00e8s important \u00e0 prendre en compte.<\/p>\n<p>Avec Hummingbird, l&#039;id\u00e9e sera de donner moins d&#039;importance aux mots-cl\u00e9s sp\u00e9cifiques utilis\u00e9s dans le contenu et beaucoup plus d&#039;importance \u00e0 la pertinence et \u00e0 l&#039;utilit\u00e9 r\u00e9elle que les utilisateurs peuvent trouver dans ledit contenu.<\/p>\n<p><strong>2) Partagez le contenu: <\/strong>L&#039;interaction que les utilisateurs font avec notre contenu sera de plus en plus un facteur beaucoup plus important pour d\u00e9terminer la qualit\u00e9 du contenu. Par cons\u00e9quent, nous devons chercher \u00e0 g\u00e9n\u00e9rer des contacts avec des influenceurs qui peuvent partager et promouvoir notre contenu sur le web.<\/p>\n<p><strong>3) Cr\u00e9ation de liens: <\/strong>La cr\u00e9ation de liens de faible qualit\u00e9 sera encore moins pertinente, car en ne recherchant pas de positions pour des mots-cl\u00e9s sp\u00e9cifiques, des facteurs tels que le \u00abtexte d&#039;ancrage\u00bb des liens entreront dans l&#039;histoire.<\/p>\n<p><strong>Que pouvons-nous faire face aux nouveaux d\u00e9fis de recherche? <\/strong><strong>s\u00e9mantique?<\/strong><\/p>\n<p>Trond Lyngb\u00f8 a \u00e9crit un article sur <a href=\"http:\/\/seonomics.com\/seo\/the-time-to-embrace-semantic-search-dominate-the-knowledge-graph-is-right-now\/\">SEOnomics<\/a> qui r\u00e9sume tr\u00e8s bien comment les entreprises doivent s&#039;adapter \u00e0 la recherche s\u00e9mantique pour continuer \u00e0 g\u00e9n\u00e9rer du trafic organique.<\/p>\n<p>Cet article date de d\u00e9cembre 2012, mais les conseils SEO qui y sont donn\u00e9s sont encore plus pertinents aujourd&#039;hui apr\u00e8s l&#039;annonce du nouvel algorithme.<\/p>\n<p><strong>1)<\/strong> Les entreprises doivent apprendre \u00e0 s&#039;adapter \u00e0 la recherche s\u00e9mantique.<\/p>\n<p><strong>2) <\/strong>Une entreprise doit chercher \u00e0 se positionner comme la r\u00e9f\u00e9rence en apportant des r\u00e9ponses aux demandes des utilisateurs.<\/p>\n<p><strong>3) <\/strong>Identifiez les principaux probl\u00e8mes et besoins des utilisateurs de notre service ou produit. Fournissez des solutions et des r\u00e9ponses. Les informations issues des requ\u00eates de recherche doivent \u00eatre utilis\u00e9es pour aider \u00e0 d\u00e9terminer les besoins des utilisateurs.<\/p>\n<p>Fondamentalement, le travail de r\u00e9f\u00e9rencement changera pour se concentrer davantage sur la fourniture de solutions aux utilisateurs derri\u00e8re les requ\u00eates de recherche et non sur le positionnement de certains termes de recherche comme objectif.<\/p>\n<p>Ce nouvel algorithme vise \u00e0 \u00e9liminer les r\u00e9sultats moins pertinents et les contenus cr\u00e9\u00e9s uniquement pour se positionner sans ajouter de valeur suppl\u00e9mentaire pour les utilisateurs.<\/p>","protected":false},"excerpt":{"rendered":"<p>En su cumplea\u00f1os n\u00famero 15 Google anunci\u00f3 el lanzamiento de un nuevo algoritmo llamado \u00abHummingbird\u00bb (Colibr\u00ed). Hummingbird, a diferencia de Panda o Penguin, no es una actualizaci\u00f3n del anterior algoritmo (Caffeine), sino un algoritmo totalmente nuevo. El nuevo algoritmo est\u00e1 dise\u00f1ado para ser r\u00e1pido y preciso, concentr\u00e1ndose en la intenci\u00f3n de b\u00fasqueda del usuario. Este&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[10,9],"class_list":["post-1901","post","type-post","status-publish","format-standard","hentry","category-google","tag-marketing-online","tag-seo"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Hummingbird y la B\u00fasqueda Sem\u00e1ntica - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Hummingbird es el nuevo algoritmo que expande las capacidades de b\u00fasqueda sem\u00e1ntica de Google para brindar respuestas m\u00e1s efectivas a sus usuarios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/google\/google-hummingbird-and-semantic-search\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Hummingbird y la B\u00fasqueda Sem\u00e1ntica - 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