{"id":1952,"date":"2013-10-26T14:42:52","date_gmt":"2013-10-26T17:42:52","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1952"},"modified":"2013-10-26T14:42:52","modified_gmt":"2013-10-26T17:42:52","slug":"google-mejora-la-formula-del-ranking-de-anuncios-de-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-ameliore-la-formule-de-classement-de-classement-des-annonces-adwords\/","title":{"rendered":"Google am\u00e9liore la formule de classement des annonces AdWords"},"content":{"rendered":"

Le classement des annonces (classement des annonces) est la formule que Google utilise pour commander des annonces sponsoris\u00e9es lorsqu'un utilisateur effectue une recherche.<\/p>\n

L'annonce avec le classement d'annonce le plus \u00e9lev\u00e9 sera celle avec la premi\u00e8re position, suivie de l'annonce avec le deuxi\u00e8me rang d'annonce le plus \u00e9lev\u00e9, et ainsi de suite.<\/p>\n

Il y a quelques jours, j'ai d\u00e9couvert gr\u00e2ce \u00e0 une publication de Alan Daitch<\/a> dans la communaut\u00e9 Adwords sur certains changements importants qui seront apport\u00e9s \u00e0 la mani\u00e8re de calculer le classement des annonces.<\/p>\n

Vous pouvez voir l'article original du blog Adwords en anglais sur le lien suivant: Am\u00e9liorer le classement des annonces<\/a><\/p>\n

Qu'est-ce que le classement des annonces?<\/strong><\/p>\n

La formule de classement de l'annonce d'origine ne prend en compte que l'ench\u00e8re au CPC maximum et le niveau de qualit\u00e9 de l'annonce.<\/p>\n

En multipliant les deux valeurs, vous obtenez le score utilis\u00e9 pour d\u00e9terminer la position de l'annonce.<\/p>\n

Exemple:<\/strong><\/p>\n

Annonceur 1<\/strong><\/span><\/p>\n

CPC maximum: $1<\/p>\n

Niveau de qualit\u00e9: 8<\/p>\n

Classement de l'annonce: (1 x 8) = 8<\/p>\n

Annonceur 2<\/strong><\/span><\/p>\n

CPC maximum: $0.90<\/p>\n

Niveau de qualit\u00e9: 10<\/p>\n

Classement de l'annonce: (0,90 x 10) = 9<\/p>\n

Dans l'exemple ci-dessus, le classement de l'annonce de "Annonceur 2" est sup\u00e9rieur au classement de l'annonce de "Annonceur 1", de sorte que votre annonce aura une meilleure position.<\/p>\n

Quels changements auront lieu dans le classement de l'annonce?<\/strong><\/p>\n

D\u00e9sormais, lors du calcul du Classement des annonces, un troisi\u00e8me volet entrera en jeu: L'impact attendu des extensions de nos annonces.<\/p>\n

Dans le cas o\u00f9 deux annonceurs ont le m\u00eame niveau de qualit\u00e9 et le m\u00eame CPC maximum, les performances de leurs extensions d'annonces d\u00e9termineront laquelle des annonces aura la meilleure position.<\/p>\n

Quels facteurs d'extensions d'annonces seront pris en compte?<\/strong><\/p>\n

1) CTR des extensions d'annonces.<\/p>\n

2) Pertinence des extensions.<\/p>\n

Que puis-je attendre de ce changement?<\/strong><\/p>\n

Selon Google, les annonceurs dont les extensions d'annonces sont performantes peuvent s'attendre \u00e0 des am\u00e9liorations de leur CPC moyen, mais si nos extensions fonctionnent mal par rapport \u00e0 la concurrence, nous pouvons constater une augmentation de notre CPC moyen.<\/p>\n

De la m\u00eame mani\u00e8re, dans l'article original, il est mentionn\u00e9 que le syst\u00e8me AdWords d\u00e9terminera la combinaison d'extensions la plus efficace pour chaque annonce, de sorte que nos annonces seront diffus\u00e9es avec les extensions que le syst\u00e8me consid\u00e8re les plus utiles.<\/p>\n

Pourquoi ces modifications seront-elles apport\u00e9es au classement des annonces?<\/strong><\/p>\n

L'id\u00e9e derri\u00e8re ces changements est que Google accordera la priorit\u00e9 au positionnement des annonces qui fournissent autant d'informations que possible, car elles sont g\u00e9n\u00e9ralement plus utiles et pertinentes pour les utilisateurs.<\/p>\n

De la m\u00eame mani\u00e8re, Google d\u00e9cidera automatiquement des extensions \u00e0 afficher en fonction de l'appareil utilis\u00e9 par l'utilisateur et de l'emplacement o\u00f9 elles se trouvent.<\/p>\n

Par exemple, un utilisateur qui se trouve \u00e0 proximit\u00e9 de votre entreprise et effectue des recherches \u00e0 partir d'un appareil mobile verra probablement plus d'annonces avec des extensions d'appel et des extensions de lieu.<\/p>\n

Pour profiter pleinement de ce changement, l'id\u00e9al est d'utiliser toutes les extensions d'annonces possibles en fonction de nos objectifs commerciaux, de cette fa\u00e7on nous obtiendrons de meilleures positions et les utilisateurs verront des publicit\u00e9s plus utiles.<\/p>","protected":false},"excerpt":{"rendered":"

El Ad Rank (Ranking de anuncios), es la formula que utiliza Google para ordenar los anuncios patrocinados cuando un usuario realiza una b\u00fasqueda. El anuncio con el mayor Ad Rank ser\u00e1 el que obtenga la primera posici\u00f3n, seguido por el anuncio con el segundo mayor Ad Rank y as\u00ed sucesivamente. Hace un par de d\u00edas…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1952","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"\nGoogle mejora la f\u00f3rmula del Ranking de Anuncios de Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Mejora en la f\u00f3rmula del Ranking de Anuncios de Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/formula-google-melhora-a-adwords-classificacao-classificacao-classificacao\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google mejora la f\u00f3rmula del Ranking de Anuncios de Adwords - 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