{"id":214,"date":"2009-12-06T23:26:32","date_gmt":"2009-12-07T02:26:32","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=214"},"modified":"2009-12-06T23:26:32","modified_gmt":"2009-12-07T02:26:32","slug":"seo-que-es-el-porcentaje-de-rebote-bounce-rate","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/seo-positionnement-web\/seo-quel-est-taux-de-rebond-taux-de-rebond\/","title":{"rendered":"SEO: quel est le taux de rebond?"},"content":{"rendered":"<p>Converser avec <a href=\"http:\/\/www.twitter.com\/chicaseo\">@chicaseo<\/a> Sur Twitter, j&#039;ai eu l&#039;id\u00e9e de cet article, je vais simplement expliquer le taux de rebond que nous voyons dans Google Analytics et d\u00e9mystifier quelques mythes autour de lui.<\/p>\n<p><strong>Quel est le taux de rebond ou le taux de rebond?<\/strong><\/p>\n<p>Ce n&#039;est rien de plus que le pourcentage de personnes qui acc\u00e8dent \u00e0 notre site et en sortent sans en voir une autre page.<\/p>\n<p><strong>Mythe: plus le taux de rebond est bas, meilleure est l&#039;optimisation de notre site.<\/strong><\/p>\n<p>Cela peut \u00eatre vrai pour la plupart des sites, mais comme toutes les donn\u00e9es ne sont ni bonnes ni mauvaises en soi, cela d\u00e9pend du contexte qui est donn\u00e9 pour d\u00e9terminer si elles contribuent ou non \u00e0 atteindre nos objectifs.<\/p>\n<p>Par exemple, Wikip\u00e9dia devrait avoir un taux de rebond tr\u00e8s \u00e9lev\u00e9 car lorsque l&#039;on recherche une information sp\u00e9cifique sur un personnage historique ou quelque chose du genre, il a tendance \u00e0 entrer pour rechercher uniquement ces informations et \u00e0 sortir.<\/p>\n<p>Le site a atteint son objectif (servir d&#039;encyclop\u00e9die de r\u00e9f\u00e9rence universelle) donc un taux de rebond \u00e9lev\u00e9 ne prouve pas le contraire.<\/p>\n<p>La m\u00eame chose m&#039;arrive par exemple dans des sites ou des articles o\u00f9 je parle d\u00e9j\u00e0 d&#039;un sujet tr\u00e8s pr\u00e9cis <strong>que tr\u00e8s probablement le navigateur n&#039;a recherch\u00e9 que des informations sp\u00e9cifiques <\/strong>sur un sujet pour quelque chose que vous devez faire bient\u00f4t et n&#039;avez aucun int\u00e9r\u00eat ni le temps pour le moment de lire d&#039;autres articles.<\/p>\n<p>Peut-\u00eatre que si notre site vend quelque chose et qu&#039;une page produit a un taux de rebond \u00e9lev\u00e9 (les utilisateurs ne vont pas au formulaire d&#039;achat par exemple) <strong>l\u00e0 si un pourcentage de rebond \u00e9lev\u00e9 devrait nous alarmer <\/strong>et voyez si, en apportant des modifications \u00e0 la conception ou \u00e0 la r\u00e9daction, nous pouvons am\u00e9liorer cette situation.<\/p>\n<p>Il y a beaucoup d&#039;articles sur ce qu&#039;est le taux de rebond, mais la seule chose que je voulais souligner est l&#039;importance de voir toutes les donn\u00e9es comme un ensemble qui d\u00e9termine si nous nous dirigeons bien vers notre objectif final, <strong>il n&#039;y a pas de taux de rebond id\u00e9al<\/strong>.<\/p>\n<p>Cela varie dans chaque cas et cela fait partie du travail d&#039;un SEO de d\u00e9terminer si notre taux de rebond est en fonction de notre site Web ou de notre blog et quels changements nous pourrions faire pour l&#039;adapter \u00e0 nos objectifs.<\/p>","protected":false},"excerpt":{"rendered":"<p>Conversando con @chicaseo en Twitter se me ocurri\u00f3 la idea para este art\u00edculo, sencillamente voy a explicar de qu\u00e9 se trata el porcentaje de rebote que vemos en el Google Analytics y desmitificar un par de mitos en torno a \u00e9l. Qu\u00e9 es el porcentaje de rebote o bounce rate? No es nada m\u00e1s que&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[8,9],"class_list":["post-214","post","type-post","status-publish","format-standard","hentry","category-posicionamiento-web-seo","tag-posicionamiento-web","tag-seo"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO: Qu\u00e9 es el Porcentaje de Rebote (bounce rate)? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"SEO: Qu\u00e9 es el porcentaje de rebote (bounce rate)? 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