{"id":221,"date":"2009-12-08T13:18:39","date_gmt":"2009-12-08T16:18:39","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=221"},"modified":"2009-12-08T13:19:28","modified_gmt":"2009-12-08T16:19:28","slug":"palabras-clave-long-tail-y-la-rueda-de-busquedas","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/seo-positionnement-web\/mots-cles-longue-traine-et-la-roue-de-recherche\/","title":{"rendered":"Mots-cl\u00e9s \u00e0 longue tra\u00eene et roue de recherche"},"content":{"rendered":"<p>Dans un article pr\u00e9c\u00e9dent, j&#039;ai parl\u00e9 <a href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/mots-cles-seo-longue-traine-mots-cles-generiques\/\">mots-cl\u00e9s \u00e0 longue tra\u00eene<\/a>, ses caract\u00e9ristiques et son utilit\u00e9, l&#039;une de ses meilleures caract\u00e9ristiques est la capacit\u00e9 \u00e0 apporter un trafic plus qualifi\u00e9 avec une plus grande intention commerciale.<\/p>\n<p>Cependant, comme pour tout ce qui concerne les mots-cl\u00e9s, il se peut qu&#039;un mot-cl\u00e9 qui nous a sembl\u00e9 g\u00e9nial se retrouve sans apporter les r\u00e9sultats escompt\u00e9s.<\/p>\n<p>Sauf si nous faisons une campagne de test avec AdWords<strong> <\/strong>Pour \u00e9valuer les taux de conversion avant de nous consacrer au positionnement, il existe peu d&#039;outils de r\u00e9f\u00e9rencement qui peuvent nous aider de mani\u00e8re aussi fiable que la mise en \u0153uvre de mots-cl\u00e9s.<\/p>\n<p>Un tr\u00e8s bon outil que nous pouvons utiliser \u00e0 des fins de r\u00e9f\u00e9rencement pour trouver des mots-cl\u00e9s \u00e0 longue tra\u00eene est le<strong> La roue des merveilles de Google<\/strong>, appel <strong>Roue de recherche<\/strong> En espagnol, sa fa\u00e7on de travailler est simple mais puissante, lorsque vous effectuez une recherche, elle nous montre des mots cl\u00e9s connexes et en cliquant dessus, nous pouvons voir plus de mots et de phrases connexes.<\/p>\n<p>C&#039;est une information tr\u00e8s importante car c&#039;est Google lui-m\u00eame qui nous indique quelles recherches sont li\u00e9es \u00e0 un mot-cl\u00e9 et les \u00e9tend \u00e0 des phrases \u00e0 longue tra\u00eene qui ont actuellement de bons volumes de recherche et qui sont pertinentes, alors nous pouvons d\u00e9velopper les phrases \u00e0 longue tra\u00eene. aux autres, des phrases encore plus ponctuelles et pr\u00e9cises.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-222\" title=\"google-wonder-wheel-search-wheel\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/12\/google-wonder-wheel-rueda-de-busqueda.jpg\" alt=\"google-wonder-wheel-search-wheel\" width=\"400\" height=\"237\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/12\/google-wonder-wheel-rueda-de-busqueda.jpg 400w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/12\/google-wonder-wheel-rueda-de-busqueda-300x178.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>Et \u00e0 quoi sert la roue de recherche? \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"<p>En un art\u00edculo anterior habl\u00e9 sobre las palabras clave long tail, sus caracter\u00edsticas y utilidad, una de sus mejores caracter\u00edsticas es la capacidad de traer tr\u00e1fico m\u00e1s calificado y con mayor intenci\u00f3n comercial. Sin embargo como con todo lo relacionado a palabras clave puede ser que una palabra clave que nos parec\u00eda genial termine sin&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[24,8,25,9],"class_list":["post-221","post","type-post","status-publish","format-standard","hentry","category-posicionamiento-web-seo","tag-google-wonder-wheel","tag-posicionamiento-web","tag-rueda-de-busqueda-de-google","tag-seo"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Palabras clave long tail y la Rueda de B\u00fasquedas - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Un art\u00edculo que explica la utilidad del Google Wonder Wheel, rueda de b\u00fasqueda en espa\u00f1ol en cuanto a SEO y palabras clave Long Tail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/seo-positionnement-web\/mots-cles-longue-traine-et-la-roue-de-recherche\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Palabras clave long tail y la Rueda de B\u00fasquedas - 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