{"id":2935,"date":"2014-03-21T14:37:49","date_gmt":"2014-03-21T17:37:49","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=2935"},"modified":"2014-03-21T14:37:49","modified_gmt":"2014-03-21T17:37:49","slug":"contador-de-conversiones-flexible-la-nueva-herramienta-de-google-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/compteur-de-conversion-flexible-le-nouvel-outil-google-adwords\/","title":{"rendered":"Compteur de conversion flexible: le nouvel outil Google AdWords"},"content":{"rendered":"<p dir=\"ltr\">G\u00e9rer une entreprise en ligne devient de plus en plus complexe; Heureusement, Google nous fournit chaque jour des outils qui nous aident \u00e0 mesurer le succ\u00e8s de nos efforts en ligne et \u00e0 comprendre la valeur que nous tirons des publicit\u00e9s payantes.<\/p>\n<p dir=\"ltr\">Des outils tels que le nombre total de conversions estim\u00e9es et le suivi des conversions multi-comptes nous permettent de mesurer les conversions AdWords et d&#039;\u00e9clairer le processus d&#039;achat qui se d\u00e9roule r\u00e9ellement lorsque, par exemple, nous utilisons plusieurs appareils pour rechercher des informations et enfin effectuer l&#039;achat.<\/p>\n<p>&nbsp;<\/p>\n<p dir=\"ltr\">Chaque clic est diff\u00e9rent, c&#039;est pourquoi Google propose la derni\u00e8re nouveaut\u00e9 d&#039;AdWords: le compteur de conversion flexible. C&#039;est un moyen de g\u00e9rer les chiffres sur les conversions qui vous int\u00e9ressent vraiment et de comprendre ce que signifie chaque clic.<\/p>\n<p>&nbsp;<\/p>\n<p dir=\"ltr\">Le compteur de conversion flexible modifie la fa\u00e7on dont nous voyons AdWords en rempla\u00e7ant les colonnes Un par clic et Plusieurs par clic par Converti et Conversions, respectivement.<\/p>\n<p dir=\"ltr\">Une conversion ne veut pas dire la m\u00eame chose dans toutes les entreprises; leur valeur varie. Dans certains cas, une conversion signifie des ventes en soi et dans d&#039;autres, il s&#039;agit d&#039;amener l&#039;utilisateur \u00e0 entreprendre l&#039;action dont nous avons besoin: un abonnement, remplir un formulaire, t\u00e9l\u00e9charger, etc.<\/p>\n<p>&nbsp;<\/p>\n<p dir=\"ltr\">Ensuite, un cas concret de la fa\u00e7on dont le <strong>Compteur de conversion flexible AdWords<\/strong> nous fournit un moyen plus sp\u00e9cifique de comprendre les r\u00e9sultats de nos publicit\u00e9s:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"https:\/\/lh4.googleusercontent.com\/emC1QwWuRMKpxuVMjYZbsCRWA_r25GkGK4BhrJjsHLLcPWm1It2a7Q_p-rwuaDuPODO_eZpybfU1l-1Vy_cT3XRWu9TfHdcsilShUEND-vROCU3AjAhbJZ9UT1Qlrw\" width=\"591px;\" height=\"391px;\" \/><\/p>\n<p dir=\"ltr\">Bien que tous les clics apportent des informations et que l&#039;objectif ultime soit d&#039;augmenter la valeur commerciale, il est important de savoir comment notre strat\u00e9gie fonctionne ou non. La comptabilisation des conversions de cette mani\u00e8re aide les chiffres \u00e0 se rapprocher de la r\u00e9alit\u00e9 et \u00e0 ne pas \u00eatre amplifi\u00e9s. L&#039;exemple pr\u00e9c\u00e9dent montre comment les 4 t\u00e9l\u00e9chargements ne sont compt\u00e9s qu&#039;une seule fois, puisqu&#039;il s&#039;agit du m\u00eame utilisateur.<\/p>\n<p>Pour plus d&#039;informations sur la nouvelle fa\u00e7on dont le compteur de conversion flexible fonctionne, visitez <a href=\"https:\/\/support.google.com\/adwords\/answer\/3438531?hl=es\">ce lien<\/a> ou \u00e9coutez-le racont\u00e9 par ses cr\u00e9ateurs dans cette vid\u00e9o:<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/2w6ycj9DPro\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p><a href=\"http:\/\/adwords.blogspot.com.ar\/2014\/02\/a-new-way-to-count-conversions-in.html\">Fontaine<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Manejar un negocio online se torna cada vez m\u00e1s complejo; afortunadamente, Google nos entrega d\u00eda a d\u00eda herramientas que ayudan a medir el \u00e9xito de nuestros esfuerzos online y comprender el valor que estamos obteniendo a cambio de los anuncios pagos. Herramientas como el total de conversiones estimado y el seguimiento de conversiones de varias&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[119,14],"class_list":["post-2935","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-conversiones","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Contador de Conversiones Flexible: la nueva herramienta de Google AdWords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Seguimiento de conversiones flexibles en Google Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/compteur-de-conversion-flexible-le-nouvel-outil-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contador de Conversiones Flexible: la nueva herramienta de Google AdWords - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Seguimiento de conversiones flexibles en Google Adwords.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/compteur-de-conversion-flexible-le-nouvel-outil-google-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-21T17:37:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lh4.googleusercontent.com\/emC1QwWuRMKpxuVMjYZbsCRWA_r25GkGK4BhrJjsHLLcPWm1It2a7Q_p-rwuaDuPODO_eZpybfU1l-1Vy_cT3XRWu9TfHdcsilShUEND-vROCU3AjAhbJZ9UT1Qlrw\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/contador-de-conversiones-flexible-la-nueva-herramienta-de-google-adwords\/\",\"url\":\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/contador-de-conversiones-flexible-la-nueva-herramienta-de-google-adwords\/\",\"name\":\"Contador de Conversiones Flexible: la nueva herramienta de Google AdWords - 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