{"id":2966,"date":"2014-03-31T09:00:56","date_gmt":"2014-03-31T12:00:56","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=2966"},"modified":"2014-03-30T16:47:56","modified_gmt":"2014-03-30T19:47:56","slug":"google-adwords-como-encontrar-palabras-clave-que-convierten","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-adwords-comment-trouver-des-mots-cles-qui-convertissent\/","title":{"rendered":"Google Adwords: Comment trouver des mots cl\u00e9s qui convertissent"},"content":{"rendered":"<p dir=\"ltr\">La t\u00e2che de g\u00e9n\u00e9rer des annonces avec des mots cl\u00e9s qui se traduisent par des conversions au co\u00fbt le plus bas possible est tr\u00e8s difficile. Il faut toucher le bon public, leur dire ce qu&#039;ils veulent entendre, quand ils sont pr\u00eats \u00e0 l&#039;entendre, et ce n&#039;est pas facile!<\/p>\n<p dir=\"ltr\">Dans cet article (<a href=\"http:\/\/conversionxl.com\/finding-high-converting-ppc-keywords\/#.\">Trouver le mot-cl\u00e9 PPC \u00e0 conversion \u00e9lev\u00e9e qui se trouve juste sous votre nez<\/a>) des d\u00e9tails sur la mani\u00e8re dont nous pouvons g\u00e9rer nos campagnes Adwords en fonction de facteurs plus sp\u00e9cifiques, afin de ne pas gaspiller d&#039;argent.<\/p>\n<p dir=\"ltr\">Peut-\u00eatre que vous travaillez avec un site Web parfait \u00e0 tous \u00e9gards, mais il n&#039;y a pas beaucoup de conversion car les campagnes Adwords sont con\u00e7ues de mani\u00e8re tr\u00e8s g\u00e9n\u00e9rale. Prendre le temps de r\u00e9gler ces probl\u00e8mes entra\u00eenera des conversions plus \u00e9lev\u00e9es simplement en pr\u00eatant attention \u00e0:<\/p>\n<p dir=\"ltr\"><strong>1) Calendrier:<\/strong> il est n\u00e9cessaire d&#039;ajuster les campagnes en fonction des moments o\u00f9 notre public cible \u00e9coute ou recherche ce que nous proposons.<\/p>\n<ul>\n<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Utilisez les outils Google Ads pour regarder en arri\u00e8re, ann\u00e9e par ann\u00e9e, les conversions les plus r\u00e9ussies.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Adaptez le message aux mouvements de l&#039;entreprise: par saison, par \u00e9v\u00e9nements, par \u00e9v\u00e9nements sp\u00e9ciaux. Une publicit\u00e9 pour des bottes d&#039;hiver au milieu de l&#039;\u00e9t\u00e9 ne suscitera pas l&#039;attention.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Augmentez ou diminuez la pr\u00e9sence d&#039;annonces en fonction du nombre d&#039;employ\u00e9s d\u00e9di\u00e9s \u00e0 r\u00e9pondre \u00e0 la demande. Ne placez pas d&#039;annonces un jour o\u00f9 il y a peu ou pas d&#039;employ\u00e9s charg\u00e9s de compl\u00e9ter le prospect et de conclure la vente.<\/p>\n<\/li>\n<\/ul>\n<\/ul>\n<p dir=\"ltr\"><strong>2) G\u00e9ographie:<\/strong> il est n\u00e9cessaire d&#039;ajuster ces facteurs pour que le message atteigne le public susceptible d&#039;\u00eatre int\u00e9ress\u00e9.<\/p>\n<ul>\n<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Par zones: un caf\u00e9 situ\u00e9 dans une seule ville n&#039;a pas besoin d&#039;une publicit\u00e9 qui existe dans tout le pays.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Par horaire et par langue: une entreprise avec une pr\u00e9sence nationale ou internationale doit s&#039;adapter aux fuseaux horaires et \u00e0 la fa\u00e7on de parler r\u00e9gionale. Cela demandera plus de travail, mais s&#039;il reste du temps, cela en vaut la peine!<\/p>\n<\/li>\n<\/ul>\n<\/ul>\n<p dir=\"ltr\"><strong>3) Facteurs commerciaux:<\/strong><\/p>\n<ul>\n<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Se tenir au courant des nouvelles pertinentes de l&#039;industrie nous obligera \u00e0 adapter notre tactique de communication si des \u00e9v\u00e9nements tr\u00e8s importants se produisent. Par exemple, adapter la campagne publicitaire \u00e0 un communiqu\u00e9 de presse envoy\u00e9 \u00e0 tous les m\u00e9dias.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Utilisez les alertes Google pour l&#039;industrie.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Campagnes distinctes qui se concentrent sur les mots cl\u00e9s li\u00e9s \u00e0 l&#039;industrie et celles qui se concentrent sur la marque: nom, domaine, etc.<\/p>\n<\/li>\n<\/ul>\n<\/ul>\n<p>L&#039;article complet comprend de nombreux autres exemples et conseils sur la fa\u00e7on d&#039;optimiser les mots-cl\u00e9s en utilisant des facteurs auxquels nous n&#039;avons peut-\u00eatre pas pens\u00e9.<\/p>","protected":false},"excerpt":{"rendered":"<p>La tarea de generar anuncios con palabras clave que se traduzcan en conversiones al menor costo posible, es muy ardua. Necesitamos de llegar a la audiencia correcta, decirles lo que quieren o\u00edr, en el momento en que est\u00e9n dispuestos a hacerlo \u00a1y no es f\u00e1cil! En este art\u00edculo (Finding the high converting PPC keyword that&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2966","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: C\u00f3mo encontrar Palabras Clave que Convierten - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: C\u00f3mo encontrar buenas palabras clave que generen conversiones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-adwords-comment-trouver-des-mots-cles-qui-convertissent\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: C\u00f3mo encontrar Palabras Clave que Convierten - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google Adwords: C\u00f3mo encontrar buenas palabras clave que generen conversiones.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-adwords-comment-trouver-des-mots-cles-qui-convertissent\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-31T12:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-03-30T19:47:56+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/google-adwords-como-encontrar-palabras-clave-que-convierten\/\",\"url\":\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/google-adwords-como-encontrar-palabras-clave-que-convierten\/\",\"name\":\"Google Adwords: C\u00f3mo encontrar Palabras Clave que Convierten - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"datePublished\":\"2014-03-31T12:00:56+00:00\",\"dateModified\":\"2014-03-30T19:47:56+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Google Adwords: C\u00f3mo encontrar buenas palabras clave que generen conversiones.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/google-adwords-como-encontrar-palabras-clave-que-convierten\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/google-adwords-como-encontrar-palabras-clave-que-convierten\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/google-adwords-como-encontrar-palabras-clave-que-convierten\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Adwords: C\u00f3mo encontrar Palabras Clave que Convierten\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/fr\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Adwords: C\u00f3mo encontrar Palabras Clave que Convierten - Marketing y Anal\u00edtica Digital","description":"Google Adwords: C\u00f3mo encontrar buenas palabras clave que generen conversiones.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-adwords-comment-trouver-des-mots-cles-qui-convertissent\/","og_locale":"fr_FR","og_type":"article","og_title":"Google Adwords: C\u00f3mo encontrar Palabras Clave que Convierten - Marketing y Anal\u00edtica Digital","og_description":"Google Adwords: C\u00f3mo encontrar buenas palabras clave que generen conversiones.","og_url":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-adwords-comment-trouver-des-mots-cles-qui-convertissent\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2014-03-31T12:00:56+00:00","article_modified_time":"2014-03-30T19:47:56+00:00","author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"\u00c9crit par":"Guillermo Pareja","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/google-adwords-como-encontrar-palabras-clave-que-convierten\/","url":"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/google-adwords-como-encontrar-palabras-clave-que-convierten\/","name":"Google Adwords: C\u00f3mo encontrar Palabras Clave que Convierten - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"datePublished":"2014-03-31T12:00:56+00:00","dateModified":"2014-03-30T19:47:56+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"Google Adwords: C\u00f3mo encontrar buenas palabras clave que generen conversiones.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/google-adwords-como-encontrar-palabras-clave-que-convierten\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/google-adwords-como-encontrar-palabras-clave-que-convierten\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/google-adwords-como-encontrar-palabras-clave-que-convierten\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Google Adwords: C\u00f3mo encontrar Palabras Clave que Convierten"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/fr\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/posts\/2966"}],"collection":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/comments?post=2966"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/posts\/2966\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/media?parent=2966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/categories?post=2966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/tags?post=2966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}