{"id":324,"date":"2009-12-21T01:56:50","date_gmt":"2009-12-21T04:56:50","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=324"},"modified":"2009-12-21T01:56:50","modified_gmt":"2009-12-21T04:56:50","slug":"por-que-la-gente-se-conecta-a-internet","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/pourquoi-les-gens-se-connectent-a-internet\/","title":{"rendered":"Pourquoi les gens vont-ils en ligne?"},"content":{"rendered":"<p>L&#039;une des nombreuses entreprises qui m&#039;ont fait faire mes premiers pas dans le marketing en ligne \u00e9tait <a href=\"http:\/\/www.quirk.biz\">Bizarrerie<\/a>Gr\u00e2ce \u00e0 un ebook gratuit qu&#039;ils ont publi\u00e9 et qui s&#039;est retrouv\u00e9 sur mon disque dur, vous pouvez t\u00e9l\u00e9charger la version mise \u00e0 jour du livre en question en suivant le lien ci-dessous: <a href=\"http:\/\/www.quirk.biz\/emarketingtextbook\/download\">Manuel eMarketing<\/a><\/p>\n<p>Sur son blog appel\u00e9 <a href=\"http:\/\/www.gottaquirk.com\">GottaQuirk<\/a> (ils devraient le lire s&#039;ils ne le font pas) il y a une section appel\u00e9e &quot;Friday Fact Box&quot; o\u00f9 chaque vendredi, ils parlent de certains faits sur Internet (comme le nom de la section l&#039;indique).<\/p>\n<p>L&#039;un des derniers faits \u00e9tait bas\u00e9 sur la question: <strong>&quot;Pourquoi les gens vont-ils en ligne?&quot;<\/strong>Honn\u00eatement, l&#039;article m&#039;a d\u00e9j\u00e0 laiss\u00e9 r\u00e9fl\u00e9chir sur le titre ... m\u00eame si beaucoup d&#039;entre nous passent des heures et des heures chaque jour sur Internet, parfois m\u00eame par r\u00e9flexe, il y a toujours une raison derri\u00e8re cela.<\/p>\n<p>Conna\u00eetre notre public est vital pour presque tout type d&#039;activit\u00e9, <strong>Bien que nous sachions tous que m\u00eame notre grand-m\u00e8re (du moins la mienne) passe des heures et des heures sur Internet ... savons-nous ce qui les motive \u00e0 le faire?<\/strong><\/p>\n<p>Ruder Finn m\u00e8ne une recherche qui analyse l&#039;intention avec laquelle les internautes utilisent Internet, les r\u00e9sultats sont s\u00e9par\u00e9s en 5 groupes: tous, hommes, femmes, jeunes et vieux.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-330\" title=\"intention-navigateurs-en ligne\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/12\/intencion-navegantes-online.jpg\" alt=\"intention-navigateurs-en ligne\" width=\"450\" height=\"300\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/12\/intencion-navegantes-online.jpg 450w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/12\/intencion-navegantes-online-300x200.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>Un facteur qui reste constant est que le plus recherch\u00e9 de tous est: <strong>apprenez, amusez-vous et socialisez.<\/strong> D&#039;o\u00f9 l&#039;importance de vraiment socialiser avec votre march\u00e9 et de leur offrir des informations utiles, <strong>tout donne pour recevoir.<\/strong><\/p>\n<p>Vous pouvez voir l&#039;index d&#039;intention complet sur le lien suivant: <a href=\"http:\/\/www.ruderfinn.com\/rfrelate\/intent\/intent-index.html\">Index des intentions de Ruder Finn<\/a><\/p>\n<p>Et pourquoi vous connectez-vous \u00e0 Internet? \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Una de las tantas empresas que me hizo dar mis primeros pasos en el Marketing Online fue Quirk, gracias a un ebook gratuito que publicaron y de alguna forma fue a parar a mi disco duro, pueden descargar la versi\u00f3n actualizada del libro en cuesti\u00f3n siguiendo el siguiente enlace: eMarketing TextBook En su blog llamado&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[33,10],"class_list":["post-324","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-internet","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Por qu\u00e9 la gente se conecta a Internet? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Por qu\u00e9 la gente se conecta a Internet? 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