{"id":3386,"date":"2015-01-19T13:59:24","date_gmt":"2015-01-19T16:59:24","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3386"},"modified":"2015-01-19T14:01:07","modified_gmt":"2015-01-19T17:01:07","slug":"como-saber-si-necesitas-un-sitio-web-optimizado-para-moviles","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/google-analytics\/comment-savoir-si-vous-avez-besoin-dun-site-web-optimise-pour-les-mobiles\/","title":{"rendered":"Google Analytics: comment savoir si vous avez besoin d'un site Web optimis\u00e9 pour les mobiles"},"content":{"rendered":"

Un th\u00e8me r\u00e9current ces derniers mois lors de la consultation pour les entreprises de toutes tailles est le pourcentage \u00e9lev\u00e9 de trafic provenant d'appareils mobiles que beaucoup d'entre elles ont, mais dans la plupart des cas, les sites Web de ces entreprises ne sont pas disponibles. Pr\u00eats \u00e0 offrir une bonne exp\u00e9rience aux utilisateurs des appareils mobiles.<\/p>\n

De nos jours, il est tr\u00e8s courant de trouver des sites Web dont le pourcentage de trafic mobile d\u00e9passe 30% et m\u00eame en fonction du type d'entreprise, il peut d\u00e9passer le trafic g\u00e9n\u00e9r\u00e9 par les appareils de bureau.<\/p>\n

Cela signifie que si nous n'avons pas de site Web optimis\u00e9 pour les mobiles, nous pouvons gaspiller 1 visiteur sur 3 que nous recevons, ce qui affecte bien s\u00fbr gravement les contacts et les ventes g\u00e9n\u00e9r\u00e9s.<\/p>\n

Comment savoir si nous avons besoin d'un site Web optimis\u00e9 pour les mobiles?<\/strong><\/p>\n

Heureusement, il est TR\u00c8S facile de d\u00e9terminer s'il est temps d'optimiser notre site Web pour les appareils mobiles, tout ce dont nous avons besoin est Google Analytics.<\/p>\n

Une fois que nous sommes entr\u00e9s dans Google Analytics, nous devons s\u00e9lectionner "Audience> Mobile> Vue d'ensemble".<\/p>\n

\"Capture<\/a><\/p>\n

 <\/p>\n

Avec cela, nous obtiendrons un rapport sur le trafic que nous g\u00e9n\u00e9rons \u00e0 partir des ordinateurs de bureau, mobiles et tablettes.<\/p>\n

\"Capture<\/a><\/p>\n

Nous pouvons voir comment, sur ce site Web, le trafic 37.07% est g\u00e9n\u00e9r\u00e9 \u00e0 partir d'appareils mobiles et de tablettes, donc ne pas l'optimiser pour les appareils mobiles serait une grave erreur.<\/p>\n

Il est \u00e9galement important de conna\u00eetre la tendance du trafic g\u00e9n\u00e9r\u00e9 par les appareils mobiles, car il est possible qu'aujourd'hui vous ne receviez pas beaucoup de trafic mobile mais qu'il se d\u00e9veloppe rapidement et que vous ayez bient\u00f4t besoin d'un site Web optimis\u00e9 pour le mobile.<\/p>\n

Pour cela, nous pouvons s\u00e9lectionner une p\u00e9riode de temps significative, comme les 12 derniers mois, puis segmenter les informations de session pour n'afficher que le trafic mobile et tablette.<\/p>\n

\"Capture<\/a><\/p>\n

Avec cela, nous obtiendrons les informations sur les visites provenant d'appareils mobiles et de tablettes au cours de la derni\u00e8re ann\u00e9e.<\/p>\n

\"Capture<\/a><\/p>\n

Dans ce cas particulier, d\u00e9but 2014, le trafic depuis les appareils mobiles et les tablettes ne repr\u00e9sentait que 19 961 TTP1T du trafic total, alors qu'\u00e0 fin 2014, le trafic depuis les appareils mobiles repr\u00e9sentait 37 071 TTP1T du trafic total.<\/p>\n

Cette tendance continue d'augmenter, on peut donc s'attendre \u00e0 ce que d'ici fin 2015, le trafic provenant d'appareils mobiles d\u00e9passe 50% du trafic total de cette soci\u00e9t\u00e9.<\/p>\n

C'est un cas o\u00f9 l'optimisation du site Web pour les appareils mobiles devrait \u00eatre une priorit\u00e9 \u00e9lev\u00e9e, car vous pouvez r\u00e9aliser \u00e0 la fois des avantages \u00e0 court terme en tirant mieux parti du trafic g\u00e9n\u00e9r\u00e9 aujourd'hui et en pr\u00e9parant l'avenir.<\/p>","protected":false},"excerpt":{"rendered":"

Un tema recurrente en los \u00faltimos meses al realizar consultor\u00edas para empresas de todo tipo de tama\u00f1o, es el alto porcentaje de tr\u00e1fico originado desde dispositivos m\u00f3viles que poseen muchas de ellas, sin embargo en la mayor\u00eda de los casos los sitios web de dichas empresas no est\u00e1n preparados para ofrecer una buena experiencia a…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[139,114],"class_list":["post-3386","post","type-post","status-publish","format-standard","hentry","category-google-analytics","tag-google-analytics","tag-mobile"],"aioseo_notices":[],"yoast_head":"\nGoogle Analytics: C\u00f3mo saber si necesitas un sitio web optimizado para m\u00f3viles - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Aprende como utilizar Google Analytics para determinar si necesitas optimizar tu sitio web para m\u00f3viles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/google-analytics\/wie-sie-wissen-ob-sie-eine-fur-mobilgerate-optimierte-website-benotigen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics: C\u00f3mo saber si necesitas un sitio web optimizado para m\u00f3viles - 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