{"id":3404,"date":"2015-02-11T19:09:20","date_gmt":"2015-02-11T22:09:20","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3404"},"modified":"2015-02-11T19:09:20","modified_gmt":"2015-02-11T22:09:20","slug":"facebook-ads-relevance-score-el-nivel-de-calidad-de-facebook","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/publicites-facebook\/facebook-ads-pertinence-score-facebook-quality-level\/","title":{"rendered":"Publicit\u00e9s Facebook: Score de pertinence, &quot;Niveau de qualit\u00e9&quot; de Facebook"},"content":{"rendered":"<p>Facebook a annonc\u00e9 aujourd&#039;hui qu&#039;il utilisera le &quot;Score de pertinence&quot; comme m\u00e9trique pour mesurer la pertinence d&#039;une annonce par rapport au public cible qu&#039;elle cible, vous pouvez voir l&#039;article original sur le lien suivant: <a href=\"https:\/\/www.facebook.com\/business\/news\/relevance-score\">Affichage des scores de pertinence des publicit\u00e9s Facebok sur Facebook<\/a><\/p>\n<p>\u00c0 partir de cette semaine, ils commenceront \u00e0 afficher le score de pertinence en tant que statistique visible dans nos annonces.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/02\/facebook-ads-relevance-score.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3405\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/02\/facebook-ads-relevance-score.jpg\" alt=\"score de pertinence des publicit\u00e9s Facebook\" width=\"619\" height=\"348\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/02\/facebook-ads-relevance-score.jpg 619w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/02\/facebook-ads-relevance-score-600x337.jpg 600w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/02\/facebook-ads-relevance-score-300x168.jpg 300w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><\/a><\/p>\n<p><strong>Comment fonctionne le score de pertinence?<\/strong><\/p>\n<p>Le score de pertinence est calcul\u00e9 en fonction des commentaires positifs et n\u00e9gatifs attendus qu&#039;une annonce re\u00e7oit de son public cible. Bien qu&#039;une annonce g\u00e9n\u00e8re un plus grand nombre d&#039;indicateurs positifs, plus son score de pertinence sera \u00e9lev\u00e9, mais ces indicateurs positifs d\u00e9pendront de l&#039;objectif de l&#039;annonce. (Clics, conversions, vues de vid\u00e9os, etc.).<\/p>\n<p>Si une annonce est signal\u00e9e ou masqu\u00e9e un pourcentage de fois sup\u00e9rieur \u00e0 la moyenne attendue, son score de pertinence diminuera.<\/p>\n<p>Le score de pertinence des annonces est mesur\u00e9 par un nombre compris entre 1 et 10, 10 \u00e9tant le score de pertinence le plus \u00e9lev\u00e9 possible. Ce score est mis \u00e0 jour \u00e0 mesure que les utilisateurs interagissent avec l&#039;annonce. Un point int\u00e9ressant \u00e0 garder \u00e0 l&#039;esprit est que les campagnes visant \u00e0 g\u00e9n\u00e9rer de la port\u00e9e et de la fr\u00e9quence seront peu affect\u00e9es par le score de pertinence, car ce ne sont pas des annonces qui recherchent des actions sp\u00e9cifiques de la part des utilisateurs.<\/p>\n<p><strong>Pourquoi le score de pertinence est-il important?<\/strong><\/p>\n<p>Tout comme le niveau de qualit\u00e9 AdWords, le niveau de pertinence nous aide \u00e0 r\u00e9duire le co\u00fbt de nos annonces et \u00e0 optimiser les r\u00e9sultats de nos campagnes. Gr\u00e2ce au score de pertinence, nous serons en mesure de savoir si nos annonces sont vraiment pertinentes pour notre public cible et de d\u00e9tecter des opportunit\u00e9s d&#039;optimisation que nous avons peut-\u00eatre ignor\u00e9es auparavant.<\/p>\n<p><strong>Ne soyons pas obs\u00e9d\u00e9s par le score de pertinence!<\/strong><\/p>\n<p>De la m\u00eame mani\u00e8re qu&#039;avec le niveau de qualit\u00e9, nous ne devons pas laisser le score de pertinence d\u00e9terminer la mani\u00e8re dont nous menons nos campagnes, mais c&#039;est une mesure utile \u00e0 prendre en compte lorsque la perspective sur les objectifs publicitaires de nos publicit\u00e9s n&#039;est pas perdue. . L&#039;important est de travailler pour obtenir le retour sur investissement souhait\u00e9.<\/p>\n<p>Personnellement, j&#039;ai h\u00e2te de voir cette nouvelle m\u00e9trique dans les campagnes de mes clients \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook anunci\u00f3 hoy\u00a0que utilizar\u00e1 el \u00abRelevance Score\u00bb como una m\u00e9trica para medir la relevancia de un anuncio en relaci\u00f3n al p\u00fablico objetivo que se dirige, se puede ver el art\u00edculo original en el siguiente enlace: Showing Relevance Scores for Facebok Ads on Facebook Desde esta semana empezar\u00e1n a mostrar\u00a0el Relevance Score como una m\u00e9trica visible&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[137,126],"class_list":["post-3404","post","type-post","status-publish","format-standard","hentry","category-facebook-ads","tag-facebook-ads","tag-relevance-score"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - 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