{"id":3500,"date":"2015-09-22T10:42:05","date_gmt":"2015-09-22T13:42:05","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3500"},"modified":"2015-09-22T10:45:15","modified_gmt":"2015-09-22T13:45:15","slug":"seminario-performance-marketing-aplicado-al-inbound","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/seminaire-performance-marketing-applique-a-entrant\/","title":{"rendered":"S\u00e9minaire: Marketing de performance appliqu\u00e9 \u00e0 l&#039;Inbound"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/09\/embudo-de-conversion.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3503 alignleft\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/09\/embudo-de-conversion.png\" alt=\"entonnoir de conversion\" width=\"254\" height=\"195\" \/><\/a>Ce jeudi 24 se tiendra \u00e0 Buenos Aires le s\u00e9minaire &quot;Techniques de Performance appliqu\u00e9es au Inbound Marketing&quot;, dont je participerai en tant que conf\u00e9rencier Web Analytics aux c\u00f4t\u00e9s de Jonathan Baldovino.<\/p>\n<p>Le s\u00e9minaire se distingue par son c\u00f4t\u00e9 pratique, car les concepts peuvent \u00eatre appliqu\u00e9s rapidement et avec eux am\u00e9liorer les r\u00e9sultats obtenus \u00e0 partir de votre site Web.<\/p>\n<p><strong>Les th\u00e8mes \u00e0 d\u00e9velopper sont:<\/strong><\/p>\n<p><strong>Organiser la strat\u00e9gie Inbound<\/strong><\/p>\n<ul>\n<li class=\"lplh-26\">Introduction au marketing de performance en ligne<\/li>\n<li class=\"lplh-26\">Comment d\u00e9velopper des organigrammes (UX)<\/li>\n<li class=\"lplh-26\">Int\u00e9gration d&#039;\u00e9l\u00e9ments de l&#039;\u00e9cosyst\u00e8me num\u00e9rique<\/li>\n<li class=\"lplh-26\">Philosophie \u00abchoisissez votre propre aventure\u00bb<\/li>\n<li class=\"lplh-26\">Activit\u00e9 pratique<\/li>\n<\/ul>\n<p><strong>Optimisation du taux de conversion<\/strong><\/p>\n<ul>\n<li class=\"lplh-26\">Introduction Optimisation du taux de conversion<\/li>\n<li class=\"lplh-26\">Hommes d&#039;affaires<\/li>\n<li class=\"lplh-26\">D\u00e9veloppement de maquettes<\/li>\n<li class=\"lplh-26\">Bonnes pratiques d&#039;optimisation<\/li>\n<li class=\"lplh-26\">Comprendre la psychologie des utilisateurs<\/li>\n<li class=\"lplh-26\">Facteurs de pertinence<\/li>\n<li class=\"lplh-26\">Exercice pratique<\/li>\n<\/ul>\n<p><strong>analyses d&#039;audience Internet<\/strong><\/p>\n<ul>\n<li class=\"lplh-26\">Pourquoi \u00eatre \u00abax\u00e9 sur les donn\u00e9es\u00bb<\/li>\n<li class=\"lplh-26\">M\u00e9triques vs KPI<\/li>\n<li class=\"lplh-26\">D\u00e9finition des objectifs<\/li>\n<li class=\"lplh-26\">Outils<\/li>\n<li class=\"lplh-26\">Introduction \u00e0 Google Analytics<\/li>\n<li class=\"lplh-26\">Rapports essentiels<\/li>\n<li class=\"lplh-26\">Cr\u00e9ation de tableau de bord<\/li>\n<li class=\"lplh-26\">Cr\u00e9ation d&#039;objectifs<\/li>\n<li class=\"lplh-26\">Mesure avanc\u00e9e avec Google Analytics<\/li>\n<\/ul>\n<p>Vous pouvez voir plus d&#039;informations sur le lien suivant: <a href=\"http:\/\/academy.socialme.cl\/seminario-de-performance-marketing-aplicado-inbound\/\">S\u00e9minaire Marketing Performance appliqu\u00e9 \u00e0 l&#039;Inbound<\/a><\/p>\n<p>Je vous attend! \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"<p>Este jueves 24 se estar\u00e1 dictando en Buenos Aires el seminario \u00abT\u00e9cnicas de Performance aplicadas al Inbound Marketing\u00bb del cual formar\u00e9 parte como orador de Web Analytics al lado de Jonathan Baldovino. El seminario se destaca por su practicidad, ya que\u00a0los conceptos se pueden aplicar r\u00e1pidamente y con ellos mejorar los resultados obtenidos de tu&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[129,128,130],"class_list":["post-3500","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-seminario-inbound-marketing","tag-seminario-marketing-digital","tag-seminario-performance-marketing"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Seminario: Performance Marketing aplicado al Inbound  - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Seminario de Performance Marketing aplicado al Inbound, 24 de Septiembre en Buenos Aires.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/digitales-marketing\/seminar-performance-marketing-angewendet-auf-inbound\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seminario: Performance Marketing aplicado al Inbound  - 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