{"id":3522,"date":"2015-11-25T12:46:54","date_gmt":"2015-11-25T15:46:54","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3522"},"modified":"2015-11-25T12:46:54","modified_gmt":"2015-11-25T15:46:54","slug":"4-tipos-de-conversiones-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/4-types-de-conversions-adwords\/","title":{"rendered":"En savoir plus sur les 4 types de conversions AdWords"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Lorsque j&#039;ai commenc\u00e9 \u00e0 utiliser AdWords en 2009, le suivi des conversions n&#039;en \u00e9tait qu&#039;\u00e0 ses d\u00e9buts, avec un seul pixel de conversion et quelques options de personnalisation.<\/span><\/p>\n<p>Le suivi des conversions est aujourd&#039;hui beaucoup plus avanc\u00e9 et AdWords nous permet actuellement de mesurer 4 types de conversions:<\/p>\n<ul>\n<li>Actions sur le site<\/li>\n<li>Appels t\u00e9l\u00e9phoniques<\/li>\n<li>T\u00e9l\u00e9chargements d&#039;applications et actions dans l&#039;application<\/li>\n<li>Importation des conversions<\/li>\n<\/ul>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/Captura-de-pantalla-2015-11-25-a-las-12.34.56.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3527\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/Captura-de-pantalla-2015-11-25-a-las-12.34.56.png\" alt=\"Capture d&#039;\u00e9cran 2015-11-25 \u00e0 12.34.56\" width=\"905\" height=\"348\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/Captura-de-pantalla-2015-11-25-a-las-12.34.56.png 905w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/Captura-de-pantalla-2015-11-25-a-las-12.34.56-820x315.png 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/Captura-de-pantalla-2015-11-25-a-las-12.34.56-300x115.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/Captura-de-pantalla-2015-11-25-a-las-12.34.56-660x254.png 660w\" sizes=\"(max-width: 905px) 100vw, 905px\" \/><\/a><\/p>\n<p><b>1) Actions sur le site<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Dans ce type de conversion, un code doit \u00eatre install\u00e9 qui nous permet de mesurer une action pr\u00e9cieuse pour notre site Web, telle que: abonnements, inscription \u00e0 une promotion, boussole en ligne, etc. Prenons un exemple:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lorsque notre annonce est dirig\u00e9e vers une page de destination et que la partie int\u00e9ress\u00e9e remplit le formulaire de contact et l&#039;envoie, c&#039;est \u00e0 ce moment que notre conversion gagne en valeur et dans le m\u00eame syst\u00e8me Adwords, elle la lie \u00e0 l&#039;annonce, au mot-cl\u00e9, \u00e0 l&#039;heure, au jour et sans fin des statistiques cela nous permettra de conna\u00eetre l&#039;efficacit\u00e9 de notre campagne. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il s&#039;agit du type de conversion le plus ancien qu&#039;AdWords puisse mesurer et que presque tous les annonceurs connaissent. Lorsque j&#039;ai commenc\u00e9 \u00e0 travailler avec AdWords, le nombre d&#039;annonceurs qui ne suivaient aucun type de conversion avec leurs campagnes \u00e9tait impressionnant.<\/span><\/p>\n<p><b>2) appel t\u00e9l\u00e9phonique<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/seguimiento-de-conversiones-llamadas-telefonicas.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3525 alignleft\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/seguimiento-de-conversiones-llamadas-telefonicas.png\" alt=\"appels t\u00e9l\u00e9phoniques de suivi des conversions\" width=\"155\" height=\"288\" \/><\/a>Cette conversion est pr\u00e9cieuse pour les entreprises o\u00f9 de nombreuses recherches mobiles sont effectu\u00e9es et le t\u00e9l\u00e9phone est le moyen le plus pratique de rester en contact. Tels que les restaurants, l&#039;envoi de cadeaux, les m\u00e9decins, etc. Le fonctionnement est tr\u00e8s simple, un num\u00e9ro de transfert d&#039;appel Google est utilis\u00e9 pour suivre les appels \u00e0 partir des annonces.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il n&#039;est pas rare de voir des industries et des niches de march\u00e9 o\u00f9 les recherches mobiles correspondent \u00e0 plus de 40% du total des recherches et cela est sur le point de continuer \u00e0 cro\u00eetre en 2016, c&#039;est pourquoi le suivi des appels t\u00e9l\u00e9phoniques g\u00e9n\u00e9r\u00e9s \u00e0 partir d&#039;annonces pour appareils mobiles devient de plus en plus important. important.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>3) T\u00e9l\u00e9chargement d&#039;applications <\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/seguimiento-de-conversiones-aplicaciones-moviles.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3524 size-medium\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/seguimiento-de-conversiones-aplicaciones-moviles-170x300.png\" alt=\"applications mobiles de suivi des conversions\" width=\"170\" height=\"300\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/seguimiento-de-conversiones-aplicaciones-moviles-170x300.png 170w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/seguimiento-de-conversiones-aplicaciones-moviles.png 267w\" sizes=\"(max-width: 170px) 100vw, 170px\" \/><\/a>Ce type de conversion est tr\u00e8s utile pour toutes les entreprises qui ont cr\u00e9\u00e9 des applications pour appareils mobiles ou m\u00eame basent l&#039;ensemble de leur mod\u00e8le commercial sur une application. Le suivi des conversions de l&#039;application est extr\u00eamement pr\u00e9cieux car il nous permet d&#039;\u00e9valuer l&#039;efficacit\u00e9 de notre publicit\u00e9, tant dans la g\u00e9n\u00e9ration des t\u00e9l\u00e9chargements de l&#039;application que dans les interactions que les utilisateurs y font (achats, inscriptions, etc.) Des conversions sont disponibles pour IOS et Android.<\/span><\/p>\n<p>Si vous faites la promotion d&#039;une application mobile sur AdWords, vous trouverez plus d&#039;informations sur le suivi des conversions d&#039;applications en cliquant sur le lien suivant:\u00a0<a href=\"https:\/\/support.google.com\/adwords\/answer\/6100665?&amp;hl=es\">https:\/\/support.google.com\/adwords\/answer\/6100665?&amp;hl=es<\/a><\/p>\n<p><b>4) Importer<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ce type de conversion est une tentative d&#039;int\u00e9grer le monde en ligne au monde hors ligne, car il nous permet de combiner ce qui se passe au sein de la plate-forme AdWords avec notre \u00e9quipe de vente physique. Prenons un exemple:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nous utilisons AdWords pour attirer les clients int\u00e9ress\u00e9s par l&#039;achat d&#039;une maison, pour ce type de service, la vente n&#039;est pas 100% en ligne, mais une fois que nous recevons les coordonn\u00e9es du client, l&#039;\u00e9quipe de vente hors ligne effectue la vente. Gr\u00e2ce \u00e0 cette conversion, nous pouvons inclure les informations de ce client dans le syst\u00e8me AdWords et en quelques heures, le syst\u00e8me refl\u00e9tera les mots-cl\u00e9s et les requ\u00eates qui contribuent non seulement \u00e0 l&#039;obtention de nouveaux prospects, mais \u00e0 quelque chose de plus important encore, des ventes r\u00e9elles.<\/span><br \/>\n<span style=\"font-weight: 400;\">En savoir plus sur ce type de conversions sur: <\/span><a href=\"https:\/\/support.google.com\/adwords\/answer\/2998031\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/adwords\/answer\/2998031<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Cuando empec\u00e9 a utilizar AdWords en el a\u00f1o 2009 el seguimiento de conversiones estaba en su infancia, solo se dispon\u00eda de un pixel de conversi\u00f3n y pocas opciones de personalizaci\u00f3n. El seguimiento de conversiones hoy en d\u00eda es mucho m\u00e1s avanzado y actualmente AdWords nos permite medir 4 tipos de conversiones: Acciones en el sitio&hellip;<\/p>","protected":false},"author":1,"featured_media":3527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[119,14],"class_list":["post-3522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-google-ads","tag-conversiones","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conoce los 4 tipos de conversiones de AdWords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/4-types-de-conversions-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conoce los 4 tipos de conversiones de AdWords - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Cuando empec\u00e9 a utilizar AdWords en el a\u00f1o 2009 el seguimiento de conversiones estaba en su infancia, solo se dispon\u00eda de un pixel de conversi\u00f3n y pocas opciones de personalizaci\u00f3n. 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