{"id":3533,"date":"2015-12-01T09:00:58","date_gmt":"2015-12-01T12:00:58","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3533"},"modified":"2015-11-30T22:58:16","modified_gmt":"2015-12-01T01:58:16","slug":"google-tag-manager-retomando-el-control","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/google-tag-manager\/google-tag-manager-reprendre-le-controle\/","title":{"rendered":"Google Tag Manager: reprendre le contr\u00f4le"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/google-tag-manager.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3534\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/google-tag-manager.png\" alt=\"gestionnaire de balises google\" width=\"286\" height=\"155\" \/><\/a>Le suivi de tous nos efforts num\u00e9riques peut pr\u00e9senter des complications op\u00e9rationnelles et technologiques, c&#039;est pourquoi un bon outil de gestion des balises est essentiel pour faciliter le processus de marquage d&#039;un site Web ou d&#039;une application mobile pour la mise en \u0153uvre d&#039;outils, le suivi des conversions, le suivi du commerce \u00e9lectronique, etc. .<\/span><\/p>\n<p><b>De quel genre de complications parle-t-on?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Erreurs lors de la saisie des codes de suivi.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Long temps de r\u00e9ponse.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">D\u00e9pendance au rythme de travail de la personne en charge de la gestion du site.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pr\u00e9senter des erreurs de navigation sur notre site.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/tagmanager.google.com\">Gestionnaire de balises Google<\/a> C&#039;est actuellement mon outil pr\u00e9f\u00e9r\u00e9 pour la gestion des balises, un outil tr\u00e8s convivial et simple qui nous permet, en installant un seul code, de suivre dans Google Analytics, de cr\u00e9er des conversions AdWords ou des campagnes de remarketing ainsi que des services de lien d&#039;autres fournisseurs comme Linkedin, Comscore , Adroll et plus encore.<\/span><\/p>\n<p><b>Quels sont les avantages de Tag Manager?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cela r\u00e9duit le temps de chargement de notre site Web en ne disposant que d&#039;un code de suivi.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9vitez de g\u00e9n\u00e9rer des erreurs lors de l&#039;installation de nouveaux codes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ne d\u00e9pendant plus de 100% de la personne qui apporte les modifications au site. Google Tag Manager est autog\u00e9r\u00e9.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Faites appel \u00e0 Google pour r\u00e9soudre tout probl\u00e8me qui se pose.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Effectuez des tests en direct des nouvelles balises que nous cr\u00e9ons sans affecter la navigation sur notre site Web.<\/span><\/li>\n<\/ul>\n<p><b>Comment installer Tag Manager?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La mise en \u0153uvre de Google Tag Manager est tr\u00e8s simple:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Entrez pour <a href=\"http:\/\/tagmanager.google.com\">tagmanager.google.com<\/a> et cr\u00e9ez un compte (vous pouvez utiliser votre compte Google).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cr\u00e9ez votre conteneur de site. Suivez les 2 \u00e9tapes simples que le syst\u00e8me vous demande de faire: nom de votre conteneur et site Web ou application o\u00f9 le conteneur sera install\u00e9. Le syst\u00e8me affichera un code que vous devez installer sur votre site Web.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Intelligent! Une fois le code install\u00e9, vous pouvez effectuer des tests pour v\u00e9rifier qu&#039;il est correctement impl\u00e9ment\u00e9. A partir de ce moment, vous pourrez cr\u00e9er des \u00ab\u00e9tiquettes\u00bb en fonction du type de surveillance que vous souhaitez effectuer.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Google Tag Manager est l&#039;outil parfait pour avoir le contr\u00f4le de vos codes de suivi, ainsi qu&#039;une plate-forme \u00e9prouv\u00e9e qui r\u00e9duit consid\u00e9rablement les complications qui surviennent souvent.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Realizar el seguimiento de todos nuestros esfuerzos digitales puede presentar algunas complicaciones tanto operativas como tecnol\u00f3gicas, es por ello que una buena herramienta de Tag Management es fundamental para facilitar el proceso de etiquetado de un sitio web o aplicaci\u00f3n m\u00f3vil para la \u00a0implementaci\u00f3n de herramientas, seguimiento de conversiones, seguimiento de comercio electr\u00f3nico, etc. \u00bfDe&hellip;<\/p>","protected":false},"author":1,"featured_media":3534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141],"tags":[142],"class_list":["post-3533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-tag-manager","tag-google-tag-manager"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - 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