{"id":3537,"date":"2015-12-03T12:38:04","date_gmt":"2015-12-03T15:38:04","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3537"},"modified":"2015-12-03T12:59:44","modified_gmt":"2015-12-03T15:59:44","slug":"facebook-lead-ads-una-excelente-opcion-para-pymes-y-negocios-locales","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/publicites-facebook\/facebook-lead-ads-une-excellente-option-pour-les-pme-et-les-entreprises-locales\/","title":{"rendered":"Facebook Lead Ads: une excellente option pour les PME"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/facebook-lead-ads.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3540 size-medium\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/facebook-lead-ads-300x225.jpg\" alt=\"publicit\u00e9s de plomb Facebook\" width=\"300\" height=\"225\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/facebook-lead-ads-300x225.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/facebook-lead-ads-820x615.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/facebook-lead-ads-1024x768.jpg 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/facebook-lead-ads-660x495.jpg 660w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/facebook-lead-ads.jpg 1067w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Un probl\u00e8me tr\u00e8s courant pour les PME est de ne pas avoir de site Web ou de page de destination optimis\u00e9s pour les appareils mobiles o\u00f9 les clients potentiels peuvent laisser leurs donn\u00e9es pour recevoir plus d&#039;informations. Facebook a d\u00e9tect\u00e9 ce besoin et a cr\u00e9\u00e9 Facebook Lead Ads.<\/p>\n<p>Facebook Lead Ads est un type d&#039;annonce qui combine la force de la segmentation des publicit\u00e9s Facebook (audiences et audiences) avec l&#039;inclusion de formulaires de contact qui collectent des informations de contact sans avoir besoin d&#039;un site Web optimis\u00e9 pour les mobiles.<\/p>\n<p><b>Pourquoi puis-je utiliser les Lead Ads Facebook?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Si vous avez une newsletter, vous pouvez collecter des donn\u00e9es aupr\u00e8s des personnes int\u00e9ress\u00e9es par votre contenu<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">En cas de d\u00e9monstration ou de tests, ce sera la meilleure option pour g\u00e9n\u00e9rer des bases de donn\u00e9es qualifi\u00e9es.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vous pouvez \u00e9galement promouvoir des produits ou services sur lesquels les utilisateurs souhaitent recevoir plus d&#039;informations.<\/span><\/li>\n<\/ul>\n<p><b>Comment \u00e7a marche?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Lorsque les utilisateurs voient vos annonces, ils trouvent un bouton pour demander plus d&#039;informations, une fois qu&#039;ils cliquent dessus instantan\u00e9ment, ils sont redirig\u00e9s vers un formulaire de contact o\u00f9 ils doivent laisser leurs donn\u00e9es pour recevoir plus d&#039;informations afin que vous puissiez collecter des informations pr\u00e9cieuses pour votre entreprise. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">De cette mani\u00e8re, le temps de susciter l&#039;int\u00e9r\u00eat et la r\u00e9ponse des clients est consid\u00e9rablement raccourci, puisqu&#039;en seulement 2 clics ils auront acc\u00e8s aux informations en fonction de leurs besoins.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les principaux avantages que cet outil vous offre sont:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gardez votre audience sur la plateforme Facebook.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Collectez des informations pr\u00e9cieuses pour votre entreprise<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">G\u00e9n\u00e9rez de pr\u00e9cieuses bases de donn\u00e9es pour les efforts de mailing et de reciblage<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Am\u00e9liorez les taux de conversion de vos campagnes sur Facebook<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Essayez-le maintenant et commencez \u00e0 g\u00e9n\u00e9rer ces types d&#039;annonces pour vos campagnes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous pouvez en savoir plus sur cet outil sur: <\/span><a href=\"https:\/\/www.facebook.com\/business\/a\/lead-ads\"><span style=\"font-weight: 400;\">https:\/\/www.facebook.com\/business\/a\/lead-ads<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Un probl\u00e8me tr\u00e8s courant pour les PME est de ne pas avoir de site Web ou de page de destination optimis\u00e9s pour les appareils mobiles o\u00f9 les clients potentiels peuvent laisser leurs donn\u00e9es pour recevoir plus d&#039;informations. Facebook a d\u00e9tect\u00e9 ce besoin et a cr\u00e9\u00e9 Facebook Lead Ads.<\/p>","protected":false},"author":1,"featured_media":3542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[143],"class_list":["post-3537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","tag-facebook-lead-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Lead Ads: Una excelente opci\u00f3n para PYMES - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/publicites-facebook\/facebook-lead-ads-une-excellente-option-pour-les-pme-et-les-entreprises-locales\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Lead Ads: Una excelente opci\u00f3n para PYMES\" \/>\n<meta property=\"og:description\" content=\"Un problema muy com\u00fan para las PYMES es no poseer una p\u00e1gina web o landing page optimizada para dispositivos m\u00f3viles donde los clientes potenciales puedan dejar sus datos para recibir m\u00e1s informaci\u00f3n Facebook detect\u00f3 esta necesidad y cre\u00f3 Facebook Lead Ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/publicites-facebook\/facebook-lead-ads-une-excellente-option-pour-les-pme-et-les-entreprises-locales\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-03T15:38:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-12-03T15:59:44+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/facebook-lead-ads1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/fr\/publicites-facebook\/facebook-lead-ads-une-excellente-option-pour-les-pme-et-les-entreprises-locales\/\",\"url\":\"https:\/\/guillermopareja.com\/fr\/publicites-facebook\/facebook-lead-ads-une-excellente-option-pour-les-pme-et-les-entreprises-locales\/\",\"name\":\"Facebook Lead Ads: Una excelente opci\u00f3n para PYMES - 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