{"id":3544,"date":"2015-12-08T10:47:25","date_gmt":"2015-12-08T13:47:25","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3544"},"modified":"2015-12-08T17:39:13","modified_gmt":"2015-12-08T20:39:13","slug":"3-tipos-de-campanas-para-promover-tu-aplicacion-para-moviles-en-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/3-types-de-campagnes-pour-promouvoir-votre-application-mobile-dans-adwords\/","title":{"rendered":"Comment promouvoir votre application mobile sur AdWords"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/campana-aplicaciones-moviles-adwords.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-3545\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/campana-aplicaciones-moviles-adwords-300x157.png\" alt=\"bell-applications-mobiles-adwords\" width=\"300\" height=\"157\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/campana-aplicaciones-moviles-adwords-300x157.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/campana-aplicaciones-moviles-adwords-600x314.png 600w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/campana-aplicaciones-moviles-adwords.png 659w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Actuellement, il existe des milliers d&#039;applications mobiles disponibles sur le march\u00e9 qui se font concurrence pour attirer l&#039;attention du consommateur et g\u00e9n\u00e9rer des installations et des interactions par les utilisateurs. Compte tenu du niveau de concurrence pr\u00e9sent\u00e9, il est primordial d&#039;avoir une strat\u00e9gie de publicit\u00e9 digitale o\u00f9 le public cible peut facilement trouver notre application.<\/p>\n<p>AdWords offre la facilit\u00e9 de g\u00e9n\u00e9rer une campagne intuitive et la facilit\u00e9 de l&#039;int\u00e9grer dans diff\u00e9rents formats pour avoir une plus grande port\u00e9e et atteindre l&#039;objectif que vous avez.<\/p>\n<p><strong>Quels types de campagnes peuvent \u00eatre g\u00e9n\u00e9r\u00e9s?<\/strong><\/p>\n<ul>\n<li>Campagne universelle de promotion d&#039;applications<\/li>\n<li>Installations d&#039;applications pour appareils mobiles<\/li>\n<li>Participation \u00e0 l&#039;application pour les appareils mobiles<\/li>\n<\/ul>\n<p><strong>Campagne universelle de promotion d&#039;applications<\/strong><\/p>\n<p>Ce type de campagne se concentre sur les applications Android, o\u00f9 nous n&#039;aurons qu&#039;\u00e0 mettre 4 lignes de texte (maximum de 25 caract\u00e8res chacune) et nous mettons en avant les avantages de notre application. Quelques exemples de textes peuvent \u00eatre:<\/p>\n<ol>\n<li>Optimisez votre travail aujourd&#039;hui<\/li>\n<li>Inscrivez-vous dans notre application<\/li>\n<li>T\u00e9l\u00e9chargez l&#039;application et jouez<\/li>\n<li>Jouez avec notre application<\/li>\n<\/ol>\n<p>Nous pouvons \u00e9galement ajouter une vid\u00e9o YouTube (si nous l&#039;avons), effectuer la segmentation pertinente et le tour est jou\u00e9, le syst\u00e8me se chargera de g\u00e9n\u00e9rer les formats appropri\u00e9s.<\/p>\n<p><strong>Sur quels r\u00e9seaux ces publicit\u00e9s sont-elles diffus\u00e9es?<\/strong><\/p>\n<ul>\n<li>R\u00e9seau de recherche: Google.com, Google Play et les partenaires de recherche<\/li>\n<li>R\u00e9seau Display: dans d&#039;autres applications du r\u00e9seau AdMob et sur les sites Web mobiles<\/li>\n<li>Youtube<\/li>\n<\/ul>\n<p>La facilit\u00e9 avec laquelle nous pouvons g\u00e9n\u00e9rer les publicit\u00e9s est la principale qualit\u00e9 de cette campagne.<\/p>\n<p>Vous pouvez voir plus d&#039;informations dans le lien suivant: <a href=\"https:\/\/support.google.com\/adwords\/answer\/6247380\">https:\/\/support.google.com\/adwords\/answer\/6247380<\/a><\/p>\n<p><strong>Campagne d&#039;installations d&#039;applications<\/strong><\/p>\n<p>Campagne ax\u00e9e sur la g\u00e9n\u00e9ration de t\u00e9l\u00e9chargements de l&#039;application sur les appareils mobiles des utilisateurs, ce qui la rend tr\u00e8s facile \u00e0 mesurer puisque nous pouvons planifier un t\u00e9l\u00e9chargement en tant que conversion dans la campagne.<\/p>\n<p>Google nous propose \u00e9galement un support pour cr\u00e9er l&#039;annonce ou, le cas \u00e9ch\u00e9ant, nous pouvons la personnaliser en fonction de la cr\u00e9ativit\u00e9 que nous cherchons \u00e0 communiquer. Les r\u00e9seaux sur lesquels les annonces sont diffus\u00e9es sont les m\u00eames que ceux de la campagne universelle de promotion d&#039;applications.<\/p>\n<p>Un excellent avantage qu&#039;il nous offre est que le syst\u00e8me nous soutient en identifiant les personnes qui n&#039;ont pas l&#039;application install\u00e9e et en leur montrant l&#039;annonce (principalement avec Android)<\/p>\n<p>Vous pouvez voir plus d&#039;informations dans le lien suivant: <a href=\"https:\/\/support.google.com\/adwords\/answer\/6032059\">https:\/\/support.google.com\/adwords\/answer\/6032059<\/a><\/p>\n<p><strong>Campagne Augmenter la participation \u00e0 l&#039;application mobile<\/strong><\/p>\n<p>Campagne id\u00e9ale pour augmenter l&#039;interaction avec l&#039;application ou pour re-g\u00e9n\u00e9rer l&#039;int\u00e9r\u00eat de l&#039;utilisateur. Il est important de noter que les publicit\u00e9s g\u00e9n\u00e9r\u00e9es pour cette campagne n&#039;apparaissent que sur le R\u00e9seau Display ou le r\u00e9seau de recherche et il est recommand\u00e9 d&#039;avoir un nombre consid\u00e9rable d&#039;utilisateurs qui ont d\u00e9j\u00e0 install\u00e9 l&#039;application (cela donnera plus de pertinence aux publicit\u00e9s) .<\/p>\n<p>Cela nous permet \u00e9galement de combiner une liste de remarketing pour obtenir un meilleur impact et offre la possibilit\u00e9 de cr\u00e9er des liens directs, ce qui signifie que lorsque l&#039;utilisateur clique sur nos annonces, il sera redirig\u00e9 sp\u00e9cifiquement vers la nouvelle fonctionnalit\u00e9 ou section que nous souhaitons. publier.<\/p>\n<p>Vous pouvez voir plus d&#039;informations dans le lien suivant: <a href=\"https:\/\/support.google.com\/adwords\/answer\/6046233\">https:\/\/support.google.com\/adwords\/answer\/6046233<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Actuellement, il existe des milliers d&#039;applications mobiles disponibles sur le march\u00e9 qui se font concurrence pour attirer l&#039;attention du consommateur et g\u00e9n\u00e9rer des installations et des interactions par les utilisateurs. Compte tenu du niveau de concurrence pr\u00e9sent\u00e9, il est primordial d&#039;avoir une strat\u00e9gie de publicit\u00e9 digitale o\u00f9 le public cible peut facilement trouver notre application.<\/p>","protected":false},"author":1,"featured_media":3545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[144,14],"class_list":["post-3544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-google-ads","tag-apps","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo Promover tu Aplicaci\u00f3n para M\u00f3viles en AdWords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/3-types-of-campaigns-to-promote-your-mobile-application-in-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Promover tu Aplicaci\u00f3n para M\u00f3viles en AdWords\" \/>\n<meta property=\"og:description\" content=\"En la actualidad existen miles de aplicaciones para m\u00f3viles disponibles en el mercado las cuales compiten una con la otra para llamar la atenci\u00f3n del consumidor y generar una instalaci\u00f3n e interacciones por parte de los usuarios. 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