{"id":3552,"date":"2015-12-10T13:57:53","date_gmt":"2015-12-10T16:57:53","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3552"},"modified":"2015-12-10T13:58:46","modified_gmt":"2015-12-10T16:58:46","slug":"5-pasos-para-crear-tu-primera-campana-retargeting-facebook-ads","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/publicites-facebook\/5-etapes-pour-creer-votre-premiere-campagne-de-reciblage-facebook\/","title":{"rendered":"5 \u00e9tapes pour cr\u00e9er votre premi\u00e8re campagne de reciblage sur Facebook Ads"},"content":{"rendered":"<p>Lors de la g\u00e9n\u00e9ration d&#039;une campagne Facebook Ads avec un objectif de conversions ou de clics dirig\u00e9s vers notre site Web, il est normal qu&#039;un bon pourcentage de visiteurs n&#039;agisse pas imm\u00e9diatement. Cela peut se produire pour diverses raisons, par exemple, l&#039;utilisateur est dans une phase pr\u00e9coce du cycle d&#039;achat, notre page ne s&#039;est pas charg\u00e9e correctement, etc.<\/p>\n<p>Gr\u00e2ce au reciblage Facebook nous pouvons \u00e0 nouveau impacter cette audience et diffuser des publicit\u00e9s qui finissent par les convaincre de faire leur achat ou de laisser leurs coordonn\u00e9es et donc d&#039;augmenter notre taux de conversion dans les campagnes.<\/p>\n<p><strong>Comment cr\u00e9er une campagne de reciblage sur Facebook Ads?<\/strong><\/p>\n<p><strong><br \/>\n<a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/facebook-ads-publico-personalizado.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-3553\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/facebook-ads-publico-personalizado-300x131.png\" alt=\"facebook-publicit\u00e9s-public-personnalis\u00e9\" width=\"300\" height=\"131\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/facebook-ads-publico-personalizado-300x131.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/facebook-ads-publico-personalizado.png 355w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>1)<\/strong> Il faut d&#039;abord entrer notre compte publicitaire, choisir &quot;Audiences&quot; dans la section &quot;Outils&quot; et cliquer sur &quot;Cr\u00e9er une audience&quot;. Ensuite, il faut choisir l&#039;option &quot;Audience personnalis\u00e9e&quot;, o\u00f9 nous aurons 3 options:<\/p>\n<ul>\n<li>Liste des clients<\/li>\n<li>Trafic du site Web<\/li>\n<li>Activit\u00e9 dans l&#039;application<\/li>\n<\/ul>\n<p>Dans ce cas, nous s\u00e9lectionnerons l&#039;option &quot;Trafic sur le site Web&quot;.<\/p>\n<p>Une fois cela fait, nous devrons accepter les conditions Facebook et nous pourrons voir le pixel que nous devrons impl\u00e9menter dans le code source de votre page Web.<\/p>\n<p><strong><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/publico-personalizado-sitio-web.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-3555\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/publico-personalizado-sitio-web-300x144.png\" alt=\"site-web-public-personnalis\u00e9\" width=\"300\" height=\"144\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/publico-personalizado-sitio-web-300x144.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/publico-personalizado-sitio-web.png 589w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>3)<\/strong> Enfin, il faut cliquer sur cr\u00e9er public et c&#039;est ici que vous pouvez le personnaliser, que vos annonces apparaissent pour toutes les personnes qui ont visit\u00e9 votre site ou seulement certaines sections ou r\u00e8gles conditionnelles. Nous devons \u00e9valuer la meilleure option qui s&#039;applique \u00e0 notre objectif. Lorsque nous avons configur\u00e9 cela, nous cliquons sur &quot;Cr\u00e9er une audience&quot;.<\/p>\n<p><strong>4)<\/strong> Intelligent! L&#039;audience a \u00e9t\u00e9 cr\u00e9\u00e9e et commencera \u00e0 collecter des donn\u00e9es (en fonction des variables s\u00e9lectionn\u00e9es).<\/p>\n<p><strong>IMPORTANT: nous devons trouver un \u00e9quilibre entre la port\u00e9e et le ciblage, car une port\u00e9e trop \u00e9lev\u00e9e \u00e9quivaut \u00e0 une audience moins pertinente, mais un ciblage trop important peut entra\u00eener une audience trop restreinte.<\/strong><\/p>\n<p>Il faut maintenant donner le temps n\u00e9cessaire pour g\u00e9n\u00e9rer des utilisateurs dans la liste (minimum 20 est ce que demande Facebook).<\/p>\n<p><strong>5)<\/strong>\u00a0Lorsque l&#039;audience est active, il suffit de cliquer sur cette audience et de choisir l&#039;option &quot;Cr\u00e9er une annonce&quot;. L\u00e0, nous devrons effectuer le m\u00eame processus que lorsque nous cr\u00e9ons une nouvelle campagne Facebook Ads. (segment des pays, \u00e2ges, centres d&#039;int\u00e9r\u00eat, etc.)<\/p>\n<p><strong>Si vous n&#039;\u00eates pas d\u00e9j\u00e0 en train de recibler avec Facebook Ads, voici quelques bonnes raisons:<\/strong><\/p>\n<ul>\n<li>Votre public qui voit vos annonces a d\u00e9j\u00e0 manifest\u00e9 un int\u00e9r\u00eat pour vos produits ou services<\/li>\n<li>Une plus grande pertinence pour l&#039;utilisateur<\/li>\n<li>Audience croissante et adaptable aux objectifs que vous avez<\/li>\n<li>CPC plus \u00e9lev\u00e9 mais avec une meilleure probabilit\u00e9 de devenir un client potentiel ou r\u00e9el.<\/li>\n<\/ul>\n<p><strong>Quelques d\u00e9tails \u00e0 garder \u00e0 l&#039;esprit lors du reciblage:<\/strong><\/p>\n<ul>\n<li>Nous devons l&#039;utiliser uniquement avec les utilisateurs qui n&#039;ont pas r\u00e9alis\u00e9 l&#039;action de conversion que nous attendons d&#039;eux, sinon cela ne sera pas utile.<\/li>\n<li>Utilisez des textes frappants et des appels \u00e0 l&#039;action pour cl\u00f4turer la vente. Soit avec des promotions exclusives ou des r\u00e9ductions.<\/li>\n<li>Vous pouvez \u00e9galement utiliser le reciblage pour ex\u00e9cuter des strat\u00e9gies de vente incitative ou de vente crois\u00e9e avec des utilisateurs qui ont d\u00e9j\u00e0 effectu\u00e9 une conversion.<\/li>\n<\/ul>\n<p>J&#039;esp\u00e8re que cet article vous encourage \u00e0 cr\u00e9er votre premi\u00e8re campagne de reciblage avec Facebook Ads si vous ne l&#039;avez pas d\u00e9j\u00e0 fait.<\/p>","protected":false},"excerpt":{"rendered":"<p>Al momento de generar una campa\u00f1a de Facebook Ads con objetivo de conversiones o clics dirigida a nuestro sitio web, es normal que un buen porcentaje de los visitantes no tomen acci\u00f3n de forma inmediata. Esto puede ocurrir por diversos motivos, por ejemplo, el usuario se encuentra en una fase temprana del ciclo de compra,&hellip;<\/p>","protected":false},"author":1,"featured_media":3557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[137,145],"class_list":["post-3552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","tag-facebook-ads","tag-retargeting"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 pasos para crear tu primera campa\u00f1a de retargeting en Facebook Ads - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/publicites-facebook\/5-etapes-pour-creer-votre-premiere-campagne-de-reciblage-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Pasos para crear tu primera campa\u00f1a de Retargeting en Facebook Ads\" \/>\n<meta property=\"og:description\" content=\"Al momento de generar una campa\u00f1a de Facebook Ads con objetivo de conversiones o clics dirigida a nuestro sitio web, es normal que un buen porcentaje de los visitantes no tomen acci\u00f3n de forma inmediata. 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