{"id":3567,"date":"2015-12-18T17:10:42","date_gmt":"2015-12-18T20:10:42","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3567"},"modified":"2015-12-19T13:45:29","modified_gmt":"2015-12-19T16:45:29","slug":"creando-publicos-personalizados-facebook-ads","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/publicites-facebook\/creation-de-publicites-personnalisees-sur-facebook\/","title":{"rendered":"Cr\u00e9ation d&#039;audiences personnalis\u00e9es sur les publicit\u00e9s Facebook"},"content":{"rendered":"<p>Un grand avantage que nous offre la publicit\u00e9 num\u00e9rique est la segmentation pr\u00e9cise que nous pouvons faire de nos audiences. Dans ce cas, nous parlerons d&#039;audiences personnalis\u00e9es sur Facebook, ce qui nous permet de profiter du trafic de notre site Web et de nos bases de donn\u00e9es de mani\u00e8re significative.<\/p>\n<p>Pour ce faire, il faut s\u00e9lectionner l&#039;option &quot;Outils&quot; puis &quot;Public&quot; dans le menu principal.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.04.56.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3574 aligncenter\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.04.56.png\" alt=\"Capture d&#039;\u00e9cran 2015-12-18 au 04.17.56\" width=\"170\" height=\"95\" \/><\/a><\/p>\n<p>Cliquez ensuite sur &quot;Cr\u00e9er une audience personnalis\u00e9e&quot; parmi les diff\u00e9rentes options d&#039;audience propos\u00e9es par Facebook Ads.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3575 size-medium\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.05.45-300x170.png\" alt=\"cr\u00e9er une audience personnalis\u00e9e\" width=\"300\" height=\"170\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.05.45-300x170.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.05.45.png 482w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br \/>\nAu sein de la plateforme Facebook, nous pouvons cr\u00e9er 3 types d&#039;audiences personnalis\u00e9es:<\/p>\n<ul>\n<li>Liste des clients<\/li>\n<li>Trafic du site Web<\/li>\n<li>Activit\u00e9s dans l&#039;application<\/li>\n<\/ul>\n<p>Voyons chacun pour conna\u00eetre ses fonctionnalit\u00e9s:<\/p>\n<p><strong>Liste des clients<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.02.50.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3570 size-medium\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.02.50-300x69.png\" alt=\"liste de clients publicit\u00e9s facebook\" width=\"300\" height=\"69\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.02.50-300x69.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.02.50.png 402w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Cette option nous permet d&#039;exploiter les num\u00e9ros de t\u00e9l\u00e9phone, les e-mails collect\u00e9s aupr\u00e8s de nos clients, les utilisateurs d&#039;applications ou les identifiants d&#039;annonceurs mobiles. Les 4 options nous donnent la possibilit\u00e9 de t\u00e9l\u00e9charger des fichiers avec les informations dont nous disposons sur nos clients et de cr\u00e9er une audience hautement segment\u00e9e.<\/p>\n<p>Plus nous disposerons de donn\u00e9es, plus notre audience s&#039;\u00e9largira et nous aurons une plus grande port\u00e9e avec nos campagnes.<\/p>\n<p><strong>Trafic du site Web<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.03.33.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3571 size-medium\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.03.33-300x63.png\" alt=\"trafic sur le site Web\" width=\"300\" height=\"63\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.03.33-300x63.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.03.33.png 403w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Nous pouvons \u00e9galement montrer nos annonces \u00e0 toutes les personnes qui ont visit\u00e9 notre site Web, une page sp\u00e9cifique ou une s\u00e9rie de r\u00e8gles par exemple, elles ont visit\u00e9 la section contact mais n&#039;ont pas soumis de formulaire.<\/p>\n<p>Dans ce cas, il est n\u00e9cessaire d&#039;ins\u00e9rer le pixel appropri\u00e9 dans votre site Web afin que les utilisateurs soient ajout\u00e9s \u00e0 cette liste.<\/p>\n<p>En savoir plus sur ce type d&#039;audience dans ce lien (lien hypertexte vers une entr\u00e9e publi\u00e9e sur ce type de campagne)<\/p>\n<p><strong>Activit\u00e9 dans l&#039;application<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.04.05.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3572 size-medium\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.04.05-300x56.png\" alt=\"activit\u00e9 dans l&#039;application d&#039;annonces Facebook\" width=\"300\" height=\"56\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.04.05-300x56.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.04.05.png 404w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Cette option est la plus pr\u00e9cise par rapport \u00e0 l&#039;int\u00e9r\u00eat que le client porte \u00e0 notre entreprise, car elle montre les publicit\u00e9s aux personnes qui effectuent des actions sp\u00e9cifiques dans notre application, comme atteindre un niveau sp\u00e9cifique dans un jeu, ajouter des articles au panier ou \u00e9valuer l&#039;application.<\/p>\n<p>Pour g\u00e9n\u00e9rer des utilisateurs, il est n\u00e9cessaire d&#039;int\u00e9grer le SDK pour iOS, Android et Canva.<\/p>\n<p>Nous pouvons obtenir plus d&#039;informations sur les SDK ici: <a href=\"https:\/\/developers.facebook.com\/docs\/app-events\/ios\">https:\/\/developers.facebook.com\/docs\/app-events\/ios<\/a><\/p>\n<p>Dans l&#039;un des 3 types d&#039;audience, nous pouvons cr\u00e9er des campagnes avec diff\u00e9rents objectifs, de la cr\u00e9ation de publicit\u00e9s pour obtenir des likes \u00e0 l&#039;augmentation de nos conversions ou t\u00e9l\u00e9chargements de notre application.<\/p>\n<p>Enfin, si notre audience personnalis\u00e9e est encore importante, nous avons la possibilit\u00e9 de la segmenter encore plus avec des variables d\u00e9mographiques et psychographiques.<\/p>","protected":false},"excerpt":{"rendered":"<p>Una gran ventaja que nos ofrece la publicidad digital es la segmentaci\u00f3n precisa que podemos hacer de nuestras audiencias. En este caso hablaremos de los p\u00fablicos personalizados en Facebook, los cuales nos dan la oportunidad de aprovechar el tr\u00e1fico de nuestro sitio web y nuestras base de datos de forma significativa. Para ello debemos seleccionar&hellip;<\/p>","protected":false},"author":1,"featured_media":3577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[],"class_list":["post-3567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creando P\u00fablicos Personalizados en Facebook Ads - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/facebook-anzeigen\/erstellen-von-benutzerdefinierten-offentlichen-facebook-anzeigen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creando P\u00fablicos Personalizados en Facebook Ads\" \/>\n<meta property=\"og:description\" content=\"Una gran ventaja que nos ofrece la publicidad digital es la segmentaci\u00f3n precisa que podemos hacer de nuestras audiencias. 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