{"id":359,"date":"2009-12-25T18:53:42","date_gmt":"2009-12-25T21:53:42","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=359"},"modified":"2009-12-25T18:53:42","modified_gmt":"2009-12-25T21:53:42","slug":"rueda-de-busquedas-que-piensa-google-de-nosotros","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/roue-de-recherche-ce-que-google-pense-de-nous\/","title":{"rendered":"Molette de recherche: que pense Google de nous?"},"content":{"rendered":"

Une question tr\u00e8s int\u00e9ressante est: \u00abQu'est-ce que Google pense de moi?\u00bb, C'est-\u00e0-dire, qu'est-ce que cela se rapporte \u00e0 notre nom et comment il nous a catalogu\u00e9s ... dans quel contexte sommes-nous pertinents?<\/strong><\/p>\n

J'ai d\u00e9j\u00e0 \u00e9crit sur le Molette de recherche Google<\/a>, Je jouais un peu avec, parcourant et tirant des conclusions sur les diff\u00e9rentes utilisations que je peux lui donner.<\/p>\n

Voici le r\u00e9sultat de la recherche de \u00abDELL\u00bb sur la Whonder Wheel:<\/strong><\/p>\n

\"roue-de-recherche-dell\"<\/p>\n

Comme on peut le voir, il nous donne des r\u00e9sultats sur son support technique, ses pilotes et ses concurrents: Acer, Toshiba, Vaio.<\/p>\n

Voici le r\u00e9sultat lors d'une recherche sur Frank Herbert:<\/strong><\/p>\n

\"roue-de-recherche-frank-herbert\"<\/p>\n

Frank Herbert est un \u00e9crivain de science-fiction britannique des ann\u00e9es 60, car des recherches pertinentes li\u00e9es \u00e0 son nom apparaissent dans les titres de ses \u0153uvres les plus c\u00e9l\u00e8bres et aussi "Paul Atreides", qui est le personnage principal de Dune, l'\u0153uvre la plus c\u00e9l\u00e8bre d'Herbert.<\/p>\n

Quels r\u00e9sultats obtenons-nous lors de la recherche de mon nom?<\/strong><\/p>\n

\"roue-de-recherche-couple-william\"Comme nous le voyons, mon nom est li\u00e9 \u00e0: Plugins WordPress, positionnement Web, r\u00e9f\u00e9rencement, SEM, Adwords et Link Building ... essentiellement tout ce qui concerne ma profession.<\/p>\n

Un r\u00e9sultat qui semble li\u00e9 \u00e0 mon nom est "Viktor E. Frankl", qui \u00e9tait un psychiatre juif qui a surv\u00e9cu \u00e0 l'Holocauste, puis a \u00e9crit plusieurs livres et fond\u00e9 Logotherapy.<\/p>\n

Je n'ai jamais rien \u00e9crit en rapport avec la Logoth\u00e9rapie ou Viktor Frankl, ce r\u00e9sultat doit para\u00eetre li\u00e9 \u00e0 un autre Guillermo Pareja, cependant les r\u00e9sultats me concernant sont pr\u00e9dominants.<\/p>\n

J'ai eu des amis dans d'autres pays qui ont fait la m\u00eame recherche sur la Wonder Wheel pour voir si les r\u00e9sultats \u00e9taient si marqu\u00e9s \u00e0 mon \u00e9gard en raison du fait d'\u00eatre connect\u00e9 avec mon compte Google au moment de la recherche ou du pays o\u00f9 je suis maintenant, cependant, ils voient les m\u00eames r\u00e9sultats.<\/p>\n

La roue de recherche est bien plus qu'un simple outil pour d\u00e9couvrir des mots-cl\u00e9s \u00e0 longue tra\u00eene, mais en fait c'est un outil qui nous indique ce que Google consid\u00e8re comme pertinent et li\u00e9 \u00e0 une recherche.<\/strong><\/p>\n

Personnellement, je pense (c'est juste une opinion personnelle) que l'avenir est dans le contexte et la pertinence du contenu\u2026 le \u00abSEO idiot\u00bb est termin\u00e9.<\/p>\n

Une utilit\u00e9 plus directe que nous pouvons vous donner est de voir quels sont les autres int\u00e9r\u00eats de notre public \/ march\u00e9 de savoir o\u00f9 se d\u00e9velopper ou quelle approche donner \u00e0 nos campagnes.<\/p>\n

C'est vraiment un outil tr\u00e8s int\u00e9ressant avec beaucoup de potentiel, quelles utilisations lui donnez-vous? \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"

Una pregunta muy interesante es: \u00ab\u00bfQu\u00e9 piensa Google de m\u00ed?\u00bb, es decir, con qu\u00e9 relaciona nuestro nombre y c\u00f3mo nos tiene catalogado… en qu\u00e9 contexto somos relevantes? Ya escrib\u00ed sobre la Rueda de B\u00fasquedas de Google, estuve jugando un poco con ella, curioseando y sacando conclusiones sobre los distintos usos que puedo ir d\u00e1ndole. Este…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[10,25],"class_list":["post-359","post","type-post","status-publish","format-standard","hentry","category-google","category-marketing-digital","tag-marketing-online","tag-rueda-de-busqueda-de-google"],"aioseo_notices":[],"yoast_head":"\nRueda de B\u00fasquedas: Qu\u00e9 piensa Google de nosotros? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Qu\u00e9 piensa Google de nosotros? 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