{"id":3616,"date":"2016-01-06T12:16:56","date_gmt":"2016-01-06T15:16:56","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3616"},"modified":"2016-01-06T12:24:49","modified_gmt":"2016-01-06T15:24:49","slug":"nuevo-pixel-facebook-ads","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/publicites-facebook\/nouvelles-publicites-pixel-facebook\/","title":{"rendered":"Fonctionnement du nouveau pixel Facebook Ads"},"content":{"rendered":"<p>Depuis quelque temps d\u00e9j\u00e0, Facebook Ads a chang\u00e9 le fonctionnement de son pixel de conversion, dans cet article, nous verrons comment fonctionne le nouveau code, car je vois des doutes quotidiens \u00e0 ce sujet.<\/p>\n<p>Il est important de se rappeler qu&#039;au second semestre 2016, Facebook \u00e9liminera les anciens pixels, donc plus vous anticipez ce changement, mieux c&#039;est pour vos campagnes, et vous \u00e9viterez de futurs maux de t\u00eate.<\/p>\n<p>Le nouveau pixel Facebook Ads nous permet de cr\u00e9er des audiences personnalis\u00e9es (reciblage) tout en suivant les conversions des campagnes et des publicit\u00e9s, facilitant ainsi le marquage de notre site Web.<\/p>\n<p><strong>Quels avantages ce nouveau pixel offre-t-il?<\/strong><\/p>\n<p><strong>1) Unifier les codes<\/strong>: Avant de cr\u00e9er des audiences ou des conversions personnalis\u00e9es, nous devions installer diff\u00e9rents codes sur notre site, maintenant avec ce nouveau pixel tout est effectu\u00e9 avec le m\u00eame code et nous n&#039;aurons plus qu&#039;\u00e0 ajouter de petites commandes pour enregistrer les actions qui nous int\u00e9ressent, comme les achats , ajouter au panier, achats, etc.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3617 size-full\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/pixel-facebook-ads.png\" alt=\"pixel d&#039;annonces facebook\" width=\"907\" height=\"288\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/pixel-facebook-ads.png 907w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/pixel-facebook-ads-820x260.png 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/pixel-facebook-ads-300x95.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/pixel-facebook-ads-768x244.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/pixel-facebook-ads-660x210.png 660w\" sizes=\"(max-width: 907px) 100vw, 907px\" \/><\/p>\n<p><strong>2) Contr\u00f4le centralis\u00e9<\/strong>: dans le panneau de l&#039;administrateur Facebook, nous pouvons trouver les donn\u00e9es pertinentes de ce nouveau pixel, telles que le trafic du site Web, l&#039;url, les appareils ou les \u00e9v\u00e9nements.<\/p>\n<p><strong>Comment pouvez-vous g\u00e9n\u00e9rer le nouveau pixel?<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-3619\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/generar-pixel-facebook-ads-300x268.png\" alt=\"g\u00e9n\u00e9rer des publicit\u00e9s facebook pixel\" width=\"300\" height=\"268\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/generar-pixel-facebook-ads-300x268.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/generar-pixel-facebook-ads.png 418w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>C&#039;est simple et rapide:<\/p>\n<ul>\n<li>Acc\u00e9dez au gestionnaire d&#039;annonces et s\u00e9lectionnez Outils&gt; Pixels.<\/li>\n<li>Cliquez sur cr\u00e9er un pixel et donnez-lui le nom avec lequel vous allez l&#039;identifier.<\/li>\n<li>Un \u00e9cran appara\u00eetra avec le code pixel, que vous devez installer sur l&#039;ensemble de votre site. .<\/li>\n<li>Maintenant, entrez simplement le code de votre site Web et collez-le entre Oui .<\/li>\n<li>Intelligent! Nous avons d\u00e9j\u00e0 le code g\u00e9n\u00e9rique pour effectuer tout le suivi des conversions ou la g\u00e9n\u00e9ration d&#039;audiences personnalis\u00e9es.<\/li>\n<\/ul>\n<p><strong>Comment configurer le suivi des conversions?<\/strong><\/p>\n<p>Une fois que nous aurons impl\u00e9ment\u00e9 le nouveau pixel Facebook, nous devrons cr\u00e9er les instructions pour le suivi des conversions. Pour ce faire, il faut aller dans Outils&gt; Pixels et cliquer sur \u00abCr\u00e9er une conversion\u00bb.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3622 size-full\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-11.59.34.png\" alt=\"Capture d&#039;\u00e9cran 2016-01-06 \u00e0 11.59.34\" width=\"451\" height=\"117\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-11.59.34.png 451w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-11.59.34-300x78.png 300w\" sizes=\"(max-width: 451px) 100vw, 451px\" \/><\/p>\n<p>S\u00e9lectionnez ensuite l&#039;option &quot;Suivi des conversions personnalis\u00e9&quot;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3623\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-12.01.42.png\" alt=\"Capture d&#039;\u00e9cran 2016-01-06 au 01.12.42\" width=\"466\" height=\"280\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-12.01.42.png 466w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-12.01.42-300x180.png 300w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/><\/p>\n<p>Enfin, il faut configurer les r\u00e8gles qui activeront le pixel et la cat\u00e9gorie de la conversion.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3624\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-12.04.05.png\" alt=\"Capture d&#039;\u00e9cran 2016-01-06 au 04.12.05\" width=\"468\" height=\"285\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-12.04.05.png 468w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-12.04.05-300x183.png 300w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/p>\n<p>De cette mani\u00e8re, nous obtiendrons des informations tr\u00e8s pr\u00e9cieuses sur les performances de nos campagnes et nous conna\u00eetrons mieux notre public cible, car nous pourrons conna\u00eetre l&#039;\u00e2ge, le sexe et d&#039;autres d\u00e9tails des utilisateurs qui effectuent r\u00e9ellement des conversions.<\/p>\n<p><strong>Comment configurer une audience pour le reciblage?<\/strong><\/p>\n<p>Pour configurer une liste de reciblage, il suffit de cliquer sur \u00abCr\u00e9er une audience\u00bb.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3625\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-12.08.02.png\" alt=\"Capture d&#039;\u00e9cran du 06\/01\/2016 au 08.12.02\" width=\"360\" height=\"106\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-12.08.02.png 360w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-12.08.02-300x88.png 300w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/p>\n<p>Ensuite, il suffit de configurer la nouvelle audience et de cliquer sur &quot;Cr\u00e9er une audience&quot;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3626\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-12.10.34.png\" alt=\"Capture d&#039;\u00e9cran 2016-01-06 au 12.10.34\" width=\"474\" height=\"252\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-12.10.34.png 474w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-12.10.34-300x159.png 300w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><\/p>\n<p>Avec cela, nous aurons un public pr\u00eat que nous pouvons utiliser pour cibler nos publicit\u00e9s Facebook sur les utilisateurs qui ont d\u00e9j\u00e0 visit\u00e9 notre site Web, consult\u00e9 des pages sp\u00e9cifiques ou effectu\u00e9 des actions sp\u00e9cifiques.<\/p>\n<p><strong>Suivi des \u00e9v\u00e9nements standard<\/strong><\/p>\n<p>Nous pouvons \u00e9galement suivre les \u00e9v\u00e9nements standard. Facebook nous offre les options suivantes:<\/p>\n<table width=\"498\">\n<thead>\n<tr>\n<td><strong>nom<\/strong><\/td>\n<td width=\"327\"><strong>La description<\/strong><\/td>\n<td width=\"87\"><strong>Code d&#039;\u00e9v\u00e9nement<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Afficher le contenu<\/td>\n<td width=\"327\">Suivre les visites sur des pages sp\u00e9cifiques (ex: page produit, page de destination ou page d&#039;article)<\/td>\n<td width=\"87\">fbq (&#039;piste&#039;, &#039;ViewContent&#039;);<\/td>\n<\/tr>\n<tr>\n<td>Rechercher<\/td>\n<td width=\"327\">Suivre les recherches sur votre site Web (ex: recherches de produits)<\/td>\n<td width=\"87\">fbq (&#039;track&#039;, &#039;Search&#039;);<\/td>\n<\/tr>\n<tr>\n<td>Ajouter au panier<\/td>\n<td width=\"327\">Suit le nombre de fois o\u00f9 des articles sont ajout\u00e9s au panier (par exemple, des clics sur le bouton &quot;Ajouter au panier&quot; ou des visites sur la page de destination de ce bouton)<\/td>\n<td width=\"87\">fbq (&#039;piste&#039;, &#039;AddToCart&#039;);<\/td>\n<\/tr>\n<tr>\n<td>Ajouter \u00e0 la liste de souhaits<\/td>\n<td width=\"327\">Enregistre le nombre de fois o\u00f9 des articles sont ajout\u00e9s \u00e0 la liste de souhaits (par exemple, des clics sur le bouton &quot;Ajouter \u00e0 la liste de souhaits&quot; ou des visites \u00e0 la page de destination de ce bouton)<\/td>\n<td width=\"87\">fbq (&#039;track&#039;, &#039;AddToWishlist&#039;);<\/td>\n<\/tr>\n<tr>\n<td>InitiateCheckout<\/td>\n<td width=\"327\">Suit le nombre de fois o\u00f9 les internautes lancent le processus de paiement (par exemple, clics sur le bouton &quot;Payer&quot; ou visites sur la page de destination de ce bouton)<\/td>\n<td width=\"87\">fbq (&#039;track&#039;, &#039;InitiateCheckout&#039;);<\/td>\n<\/tr>\n<tr>\n<td>AddPaymentInfo<\/td>\n<td width=\"327\">Suit le nombre de fois o\u00f9 les informations de paiement sont ajout\u00e9es au processus de paiement (par exemple, des clics sur les informations de facturation ou des visites sur la page de destination de ces donn\u00e9es)<\/td>\n<td width=\"87\">fbq (&#039;piste&#039;, &#039;AddPaymentInfo&#039;);<\/td>\n<\/tr>\n<tr>\n<td>Acheter<\/td>\n<td width=\"327\">Suivre les achats termin\u00e9s ou les processus de paiement (ex: visites de la page de confirmation ou de remerciement)<\/td>\n<td width=\"87\">fbq (&#039;track&#039;, &#039;Purchase&#039;, {value: &#039;0.00&#039;, currency: &#039;USD&#039;});<\/td>\n<\/tr>\n<tr>\n<td>Conduire<\/td>\n<td width=\"327\">Suivez le nombre de fois qu&#039;un utilisateur manifeste de l&#039;int\u00e9r\u00eat pour votre offre (ex: soumissions de formulaires, inscription \u00e0 la p\u00e9riode d&#039;essai, visites de la page de destination sur les prix)<\/td>\n<td width=\"87\">fbq (&#039;track&#039;, &#039;Lead&#039;);<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td width=\"327\"><\/td>\n<td width=\"87\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Il est maintenant temps de lancer votre nouveau pixel sur Facebook et de lancer des campagnes r\u00e9ussies!<\/p>","protected":false},"excerpt":{"rendered":"<p>Desde hace ya un tiempo Facebook Ads cambi\u00f3 la forma de funcionar de su pixel de conversi\u00f3n, en este art\u00edculo veremos c\u00f3mo funciona el nuevo c\u00f3digo, ya que veo diariamente dudas al respecto. Es importante recordar que en el segundo semestre del 2016 Facebook eliminar\u00e1 los pixeles antiguos, por lo cual entre m\u00e1s te adelantes&hellip;<\/p>","protected":false},"author":1,"featured_media":3627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[137],"class_list":["post-3616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","tag-facebook-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo funciona el nuevo pixel de Facebook Ads - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/facebook-ads\/annunci-facebook-nuovi-pixel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo funciona el nuevo pixel de Facebook Ads\" \/>\n<meta property=\"og:description\" content=\"Desde hace ya un tiempo Facebook Ads cambi\u00f3 la forma de funcionar de su pixel de conversi\u00f3n, en este art\u00edculo veremos c\u00f3mo funciona el nuevo c\u00f3digo, ya que veo diariamente dudas al respecto. Es importante recordar que en el segundo semestre del 2016 Facebook eliminar\u00e1 los pixeles antiguos, por lo cual entre m\u00e1s te adelantes a este cambio ser\u00e1 mucho mejor para tus campa\u00f1as y evitar\u00e1s dolores de cabeza a futuro.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/facebook-ads\/annunci-facebook-nuovi-pixel\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-06T15:16:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-01-06T15:24:49+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"C\u00f3mo funciona el nuevo pixel de Facebook Ads\" \/>\n<meta name=\"twitter:description\" content=\"Desde hace ya un tiempo Facebook Ads cambi\u00f3 la forma de funcionar de su pixel de conversi\u00f3n, en este art\u00edculo veremos c\u00f3mo funciona el nuevo c\u00f3digo, ya que veo diariamente dudas al respecto. Es importante recordar que en el segundo semestre del 2016 Facebook eliminar\u00e1 los pixeles antiguos, por lo cual entre m\u00e1s te adelantes a este cambio ser\u00e1 mucho mejor para tus campa\u00f1as y evitar\u00e1s dolores de cabeza a futuro.\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/facebook-ads.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/it\/facebook-ads\/annunci-facebook-nuovi-pixel\/\",\"url\":\"https:\/\/guillermopareja.com\/it\/facebook-ads\/annunci-facebook-nuovi-pixel\/\",\"name\":\"C\u00f3mo funciona el nuevo pixel de Facebook Ads - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/it\/facebook-ads\/annunci-facebook-nuovi-pixel\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/it\/facebook-ads\/annunci-facebook-nuovi-pixel\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/facebook-ads.jpg\",\"datePublished\":\"2016-01-06T15:16:56+00:00\",\"dateModified\":\"2016-01-06T15:24:49+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/it\/facebook-ads\/annunci-facebook-nuovi-pixel\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/it\/facebook-ads\/annunci-facebook-nuovi-pixel\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/it\/facebook-ads\/annunci-facebook-nuovi-pixel\/#primaryimage\",\"url\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/facebook-ads.jpg\",\"contentUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/facebook-ads.jpg\",\"width\":700,\"height\":366},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/it\/facebook-ads\/annunci-facebook-nuovi-pixel\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo funciona el nuevo pixel de Facebook Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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