{"id":3632,"date":"2016-01-22T08:01:28","date_gmt":"2016-01-22T11:01:28","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3632"},"modified":"2016-01-22T08:01:28","modified_gmt":"2016-01-22T11:01:28","slug":"como-facebook-determina-cuales-anuncios-son-de-tu-interes","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/publicites-facebook\/comment-facebook-determine-quelles-publicites-sont-de-votre-interet\/","title":{"rendered":"Comment Facebook d\u00e9termine quelles publicit\u00e9s vous int\u00e9ressent"},"content":{"rendered":"<p>Facebook d\u00e9termine quelles publicit\u00e9s nous int\u00e9resseront en fonction de diff\u00e9rents crit\u00e8res, notamment:<\/p>\n<ul>\n<li>Informations issues de notre profil (\u00e2ge, sexe, situation g\u00e9ographique, etc.)<\/li>\n<li>Les pages que nous aimons<\/li>\n<li>Appareils que nous utilisons pour nous connecter<\/li>\n<li>Contenu partag\u00e9<\/li>\n<li>Activit\u00e9 sur les sites Web et les applications<\/li>\n<\/ul>\n<p>Des centaines de facteurs diff\u00e9rents sont certainement pris en compte pour d\u00e9terminer quelle annonce est la plus appropri\u00e9e pour un utilisateur.<\/p>\n<p>En effet, diffuser des publicit\u00e9s r\u00e9ellement int\u00e9ressantes est le seul moyen de maintenir la conformit\u00e9 des utilisateurs et des annonceurs, sinon les utilisateurs installeront simplement un bloqueur de publicit\u00e9s \u00e0 court \/ moyen terme et les annonceurs cesseront d&#039;investir dans la publicit\u00e9.<\/p>\n<p>Facebook nous permet de conna\u00eetre les pr\u00e9f\u00e9rences publicitaires que vous pensez susceptibles de nous int\u00e9resser et de les modifier pour ne voir que les publicit\u00e9s qui nous int\u00e9ressent. De cette fa\u00e7on, Facebook peut optimiser son algorithme et nous pouvons voir de meilleures publicit\u00e9s.<\/p>\n<p>Pour ce faire, il suffit de suivre le lien:\u00a0<a href=\"https:\/\/www.facebook.com\/ads\/preferences\/edit\">https:\/\/www.facebook.com\/ads\/preferences\/edit<\/a><\/p>\n<p>Il est amusant de voir les succ\u00e8s et les manques, par exemple, la cat\u00e9gorie &quot;Commerce et industrie&quot; a assez de succ\u00e8s en raison de l&#039;exception de l&#039;int\u00e9r\u00eat &quot;Gymnases&quot;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3633\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.40.26.png\" alt=\"Capture d&#039;\u00e9cran 2016-01-22 \u00e0 7.40.26\" width=\"482\" height=\"340\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.40.26.png 482w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.40.26-300x212.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.40.26-200x140.png 200w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/><\/p>\n<p>M\u00eame si je n&#039;ai pas \u00e9t\u00e9 dans un gymnase depuis des ann\u00e9es, les choses deviennent plus bizarres quand j&#039;\u00e9largis mon int\u00e9r\u00eat en cliquant et je trouve que selon Facebook je suis int\u00e9ress\u00e9 par &quot;Zumba&quot; et &quot;Bodybuilding&quot;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3634\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.44.01.png\" alt=\"Capture d&#039;\u00e9cran 2016-01-22 \u00e0 7.44.01\" width=\"448\" height=\"311\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.44.01.png 448w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.44.01-300x208.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.44.01-200x140.png 200w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/p>\n<p>De mani\u00e8re g\u00e9n\u00e9rale, le profil que Facebook a r\u00e9ussi \u00e0 dresser sur mes centres d&#039;int\u00e9r\u00eat est assez pr\u00e9cis, \u00e0 l&#039;exception de quelques exceptions qui peuvent survenir dans certaines cat\u00e9gories d&#039;int\u00e9r\u00eats.<\/p>\n<p>Dans votre cas, quelle est la pr\u00e9cision du profil d&#039;int\u00e9r\u00eat? \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook d\u00e9termine quelles publicit\u00e9s nous int\u00e9resseront en fonction de diff\u00e9rents crit\u00e8res, notamment: Informations de notre profil (\u00e2ge, sexe, emplacement g\u00e9ographique, etc.) Pages que nous aimons Appareils que nous utilisons pour connecter Contenu partag\u00e9 Activit\u00e9 sur les sites Web et les applications S\u00fbrement des centaines de diff\u00e9rents facteurs sont pris en compte pour d\u00e9terminer lesquels ...<\/p>","protected":false},"author":1,"featured_media":3635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[137],"class_list":["post-3632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","tag-facebook-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo Facebook determina cu\u00e1les anuncios son de tu inter\u00e9s - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/facebook-anzeigen\/wie-facebook-bestimmt-welche-anzeigen-von-ihrem-interesse-sind\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Facebook determina cu\u00e1les anuncios son de tu inter\u00e9s\" \/>\n<meta property=\"og:description\" content=\"Facebook determina cu\u00e1les anuncios ser\u00e1n de nuestro inter\u00e9s en base a diferentes criterios, entre ellos la informaci\u00f3n de nuestro perfil, los dispositivos que utilizamos y las p\u00e1ginas que nos gustan. 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