{"id":366,"date":"2009-12-27T11:22:35","date_gmt":"2009-12-27T14:22:35","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=366"},"modified":"2009-12-27T11:22:35","modified_gmt":"2009-12-27T14:22:35","slug":"5-consejos-para-hacer-un-mejor-brainstorming-lluvia-de-ideas","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/5-conseils-pour-mieux-brainstormer-brainstorming\/","title":{"rendered":"5 conseils pour faire un meilleur brainstorming (brainstorming)"},"content":{"rendered":"

Il y a plusieurs mois, j'ai demand\u00e9 \u00e0 un ami nomm\u00e9 Angela Angleterre <\/a>(Elle est une \u00e9crivaine professionnelle et influence en quelque sorte mon style) comment j'\u00e9crivais chaque jour autant d'articles sur des sujets aussi diff\u00e9rents alors que j'avais du mal \u00e0 en obtenir un par jour.<\/p>\n

Sa r\u00e9ponse n'\u00e9tait pas quelque chose \u00e0 \u00e9crire, elle a simplement dit: \u00abBrainstorming\u00bb. Cependant, ce qui change, c'est l'approche qu'elle adopte pour le brainstorming, elle le prend au s\u00e9rieux.<\/p>\n

Elle m'a dit qu'elle avait d\u00e9j\u00e0 \u00e9t\u00e9 embauch\u00e9e pour \u00e9crire sur la biologie marine par une entreprise qui cherchait \u00e0 obtenir un trafic qualifi\u00e9 sur ce sujet, elle ne savait rien sur le sujet mais elle a commenc\u00e9 \u00e0 enqu\u00eater<\/strong> \u00e9crivez des id\u00e9es d'articles sur une feuille de papier jusqu'\u00e0 ce que vous en ayez assez pour durer toute la vie du blog.<\/strong><\/p>\n

Les conseils que je vais vous pr\u00e9senter ci-dessous visent \u00e0 rendre notre brainstorming plus productif.<\/p>\n

1) R\u00f4le: <\/strong>C'est peut-\u00eatre juste une id\u00e9e "romantique" de ma part, mais je suis assez vieille \u00e9cole sur ces questions, j'aime \u00e9crire mes id\u00e9es sur un cahier ou un grand papier avec un stylo ou un crayon.<\/p>\n

Si nous sommes en groupe, il peut \u00eatre judicieux d'utiliser un tableau noir et d'\u00e9crire toutes les id\u00e9es ensemble.<\/p>\n

2) Objectifs: <\/strong>Comme toute activit\u00e9 dont on esp\u00e8re obtenir un r\u00e9sultat productif, le mieux est de se fixer des objectifs et de mener nos efforts pour les atteindre, un bon objectif par exemple est de g\u00e9n\u00e9rer 10 id\u00e9es d'articles sur notre blog ... Errer sans but c'est presque la m\u00eame chose que de ne rien faire.<\/p>\n

3) Donnez de l'importance: <\/strong>Si nous voulons qu'une activit\u00e9 soit productive, nous devons lui donner l'importance qu'elle m\u00e9rite, nous devons consacrer du temps exclusivement au brainstorming.<\/p>\n

Le temps que nous consacrons au brainstorming d\u00e9pend de l'objectif que nous nous sommes fix\u00e9, si nous devons esquisser un projet assez important, nous pouvons m\u00eame y consacrer une journ\u00e9e enti\u00e8re.<\/p>\n

4) Esprit ouvert: <\/strong>Nous ne sommes pas encore entr\u00e9s dans le stade o\u00f9 nous jugeons si une id\u00e9e est bonne ou mauvaise, pour le moment toutes les id\u00e9es ne sont que cela, des id\u00e9es.<\/p>\n

En continuant avec l'exemple que notre objectif est d'obtenir 10 id\u00e9es d'articles pour notre blog, l'id\u00e9al serait d'obtenir au moins 50 id\u00e9es puisque toutes n'ont pas tendance \u00e0 \u00eatre g\u00e9niales.<\/p>\n

Il se peut qu'une id\u00e9e qui paraissait tr\u00e8s bonne finisse par \u00eatre mauvaise et vice versa, d'o\u00f9 l'importance de toutes les \u00e9crire.<\/p>\n

5) Outils de mots cl\u00e9s:<\/strong> M\u00eame si nous ne faisons pas de brainstorming autour d'un projet qui n'a rien \u00e0 voir avec le r\u00e9f\u00e9rencement, le SEM, etc. Il est toujours bon d'avoir un outil qui nous donne des suggestions, cela peut nous aider \u00e0 ne pas laisser de c\u00f4t\u00e9 des id\u00e9es qui ne nous viennent pas.<\/p>\n

Certains que j'utilise sont: Roue de recherche<\/a>, SKTool<\/a>, G\u00e9n\u00e9rateur de mots cl\u00e9s externe<\/a> Oui Outil de suggestion de mots-cl\u00e9s de livre SEO<\/a>.<\/p>\n

Une autre chose \u00e0 garder \u00e0 l'esprit est de bien se reposer la veille du brainstorming et de prendre un caf\u00e9 et d'autres stimulants tels que des boissons \u00e9nergisantes pour donner un petit coup de pouce au cerveau \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"

Una vez hace varios meses pregunt\u00e9 a una amiga llamada Angela England (ella es una escritora profesional y de alguna forma es una influencia en mi estilo) como hac\u00eda para escribir tantos art\u00edculos sobre temas tan distintos todos los d\u00edas mientras yo peleaba por lanzar un art\u00edculo al d\u00eda. Su respuesta no fue algo del…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[35,10],"class_list":["post-366","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-lluvia-de-ideas","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"\n5 Consejos para hacer un mejor Brainstorming (lluvia de ideas) - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"5 consejos para tener un mejor brainstorming (lluvia de ideas), generar ideas creativas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/digitales-marketing\/5-tipps-fur-besseres-brainstorming-brainstorming\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Consejos para hacer un mejor Brainstorming (lluvia de ideas) - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"5 consejos para tener un mejor brainstorming (lluvia de ideas), generar ideas creativas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/digitales-marketing\/5-tipps-fur-besseres-brainstorming-brainstorming\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2009-12-27T14:22:35+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/de\/digitales-marketing\/5-tipps-fur-besseres-brainstorming-brainstorming\/\",\"url\":\"https:\/\/guillermopareja.com\/de\/digitales-marketing\/5-tipps-fur-besseres-brainstorming-brainstorming\/\",\"name\":\"5 Consejos para hacer un mejor Brainstorming (lluvia de ideas) - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"datePublished\":\"2009-12-27T14:22:35+00:00\",\"dateModified\":\"2009-12-27T14:22:35+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"5 consejos para tener un mejor brainstorming (lluvia de ideas), generar ideas creativas.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/digitales-marketing\/5-tipps-fur-besseres-brainstorming-brainstorming\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/de\/digitales-marketing\/5-tipps-fur-besseres-brainstorming-brainstorming\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/de\/digitales-marketing\/5-tipps-fur-besseres-brainstorming-brainstorming\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Consejos para hacer un mejor Brainstorming (lluvia de ideas)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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