{"id":3722,"date":"2018-08-15T13:27:57","date_gmt":"2018-08-15T16:27:57","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3722"},"modified":"2018-08-15T13:27:57","modified_gmt":"2018-08-15T16:27:57","slug":"google-signals","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/google-analytics\/signaux-google\/","title":{"rendered":"Qu&#039;est-ce que Google Signals et comment l&#039;activer?"},"content":{"rendered":"<p><strong>Qu&#039;est-ce que Google Signals?<\/strong><\/p>\n<p>C&#039;est la possibilit\u00e9 d&#039;obtenir plus d&#039;informations aupr\u00e8s des utilisateurs qui ont activ\u00e9 l&#039;option \u00abPersonnalisation des annonces\u00bb et de g\u00e9n\u00e9rer une vue compl\u00e8te de la mani\u00e8re dont ces utilisateurs interagissent avec votre propri\u00e9t\u00e9.<\/p>\n<p><strong>Que puis-je r\u00e9aliser?<\/strong><\/p>\n<p>Les audiences que vous cr\u00e9ez dans Google Analytics et que vous publiez dans Google Ads peuvent diffuser des annonces issues de campagnes de remarketing multi-appareils aupr\u00e8s des utilisateurs de Google qui ont activ\u00e9 la fonctionnalit\u00e9.<\/p>\n<p>\u00c0 partir des donn\u00e9es totales des utilisateurs qui ont activ\u00e9 la fonction de personnalisation des annonces, Google Analytics cr\u00e9e des mod\u00e8les de comportement de l&#039;ensemble de sa base d&#039;utilisateurs sur diff\u00e9rents types d&#039;appareils. Les donn\u00e9es sont bas\u00e9es sur les utilisateurs plut\u00f4t que sur les sessions. Ces mod\u00e8les de comportement ne n\u00e9cessitent pas l&#039;utilisation de vues User ID.<\/p>\n<p><strong>Comment puis-je l&#039;activer?<\/strong><\/p>\n<ul>\n<li>Vous devez disposer d&#039;une autorisation de modification sur la propri\u00e9t\u00e9.<\/li>\n<li>Acc\u00e9dez \u00e0 \u00abg\u00e9rer\u00bb et de l\u00e0 \u00e0 la propri\u00e9t\u00e9 o\u00f9 vous souhaitez activer Google Signals.<\/li>\n<li>Cliquez sur &quot;d\u00e9marrer&quot;, puis allez dans la colonne Propri\u00e9t\u00e9&gt; Informations de suivi&gt; Collecte de donn\u00e9es et suivez les instructions de la bo\u00eete de dialogue bleue.<\/li>\n<li>Cliquez sur les panneaux d&#039;information et d&#039;activation&gt; Continuer.<\/li>\n<li>S\u00e9lectionnez les propri\u00e9t\u00e9s et activez-les.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3723\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Screen-Shot-2018-08-06-at-12.25.22.png\" alt=\"\" width=\"584\" height=\"313\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Screen-Shot-2018-08-06-at-12.25.22.png 584w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Screen-Shot-2018-08-06-at-12.25.22-300x161.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Screen-Shot-2018-08-06-at-12.25.22-558x299.png 558w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es Google Signals? Es la posibilidad de obtener mayor informaci\u00f3n de los usuarios que hayan activado la opci\u00f3n \u00abPersonalizaci\u00f3n de anuncios\u00bb y generar una visi\u00f3n integral de c\u00f3mo estos usuarios interact\u00faan con tu propiedad. \u00bfQu\u00e9 puedo lograr? Las audiencias que crees en Google Analytics y publiques en Google Ads pueden mostrar anuncios de campa\u00f1as&hellip;<\/p>","protected":false},"author":1,"featured_media":3723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-3722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es Google Signals y c\u00f3mo activarlo? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"En este art\u00edculo veremos qu\u00e9 es Google Signals y c\u00f3mo activarlo en Google Analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/google-analytics\/google-signale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es Google Signals y c\u00f3mo activarlo? 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