{"id":3732,"date":"2018-08-30T12:15:02","date_gmt":"2018-08-30T15:15:02","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3732"},"modified":"2018-08-31T17:47:31","modified_gmt":"2018-08-31T20:47:31","slug":"puntuacion-de-optimizacion","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/score-doptimisation\/","title":{"rendered":"Comment tirer parti du score d&#039;optimisation Google Ads"},"content":{"rendered":"<p>Le score d&#039;optimisation est une valeur que Google attribue \u00e0 votre compte pour \u00e9valuer si vos campagnes sont dans le meilleur \u00e9tat possible ou s&#039;il est possible de recommander des optimisations.<\/p>\n<p>Certains des aspects que Google prend en compte pour attribuer ce score sont: les mots cl\u00e9s et le ciblage, les ench\u00e8res et le budget, les annonces et les extensions, ainsi que le d\u00e9pannage.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3733\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje.png\" alt=\"\" width=\"504\" height=\"345\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje.png 895w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje-300x205.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje-768x525.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje-806x551.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje-558x382.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje-655x448.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje-820x561.png 820w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/p>\n<p>Des variables telles que les statistiques, les param\u00e8tres et l&#039;\u00e9tat de votre compte et de vos campagnes sont prises en compte pour attribuer une valeur. L&#039;impact des recommandations disponibles ou l&#039;historique des recommandations formul\u00e9es pr\u00e9c\u00e9demment seront \u00e9galement inclus dans les \u00e9l\u00e9ments d&#039;\u00e9valuation. Enfin, les tendances de l&#039;\u00e9cosyst\u00e8me publicitaire seront \u00e9galement prises en compte lors de la g\u00e9n\u00e9ration de ces suggestions. Tous ces \u00e9l\u00e9ments sont analys\u00e9s en temps r\u00e9el.<\/p>\n<p>Le score va de 0 \u00e0 100%, si vous avez 100% cela signifie que le compte est dans l&#039;\u00e9tat optimal dans lequel il peut fonctionner au mieux et obtenir les meilleurs r\u00e9sultats. Au fur et \u00e0 mesure de la mise en \u0153uvre de ces recommandations sugg\u00e9r\u00e9es par Google, le score du compte s&#039;am\u00e9liorera \u00e9galement.<\/p>\n<p>Je vous recommande de commencer \u00e0 utiliser cet outil pour pouvoir augmenter les r\u00e9sultats de vos campagnes et favoriser vos objectifs commerciaux.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>La puntuaci\u00f3n de la optimizaci\u00f3n es un valor que otorga Google a tu cuenta para evaluar si tus campa\u00f1as est\u00e1n en el mejor estado posible o si hay potencial para recomendar optimizaciones. Algunos de los aspectos que tiene en cuenta Google para otorgar este puntaje son: Palabras clave y segmentaci\u00f3n, pujas y presupuesto, anuncios y&hellip;<\/p>","protected":false},"author":1,"featured_media":3733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo aprovechar la puntuaci\u00f3n de optimizaci\u00f3n de Google Ads - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/pontuacao-de-otimizacao\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo aprovechar la puntuaci\u00f3n de optimizaci\u00f3n de Google Ads - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"La puntuaci\u00f3n de la optimizaci\u00f3n es un valor que otorga Google a tu cuenta para evaluar si tus campa\u00f1as est\u00e1n en el mejor estado posible o si hay potencial para recomendar optimizaciones. 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