{"id":3744,"date":"2018-08-31T18:42:39","date_gmt":"2018-08-31T21:42:39","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3744"},"modified":"2018-09-03T01:54:36","modified_gmt":"2018-09-03T04:54:36","slug":"review-de-supermetrics-vale-la-pena","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/examen-de-la-supermetrie-en-vaut-la-peine\/","title":{"rendered":"Examen de la superm\u00e9trie: en vaut-il la peine?"},"content":{"rendered":"<p>Apr\u00e8s avoir travaill\u00e9 dans diff\u00e9rentes agences et gr\u00e2ce \u00e0 mon exp\u00e9rience de consultant ind\u00e9pendant, j&#039;ai pu constater \u00e0 quel point la t\u00e2che de r\u00e9daction de rapports peut prendre beaucoup de temps. Pour qu&#039;un rapport apporte une r\u00e9elle valeur ajout\u00e9e, il doit pouvoir afficher les informations de tous les canaux dans lesquels l&#039;entreprise investit, c&#039;est-\u00e0-dire qu&#039;il doit \u00eatre complet. Et en plus, la lecture de ces donn\u00e9es doit avoir un aspect convivial et facile \u00e0 comprendre.<\/p>\n<p>Cela rendra n\u00e9cessaire de collecter manuellement les donn\u00e9es de chaque plate-forme, de pr\u00e9parer des tableaux et des graphiques afin que les KPI soient clairement visibles et que les KPI soient corr\u00e9l\u00e9s sur toutes les plates-formes.<\/p>\n<p>Malheureusement, tout ce travail artisanal est du temps qui pourrait \u00eatre mieux investi dans l&#039;analyse des donn\u00e9es, et non dans la collecte d&#039;informations.<\/p>\n<p>Pour cette raison, j&#039;ai commenc\u00e9 une recherche de plateformes qui peuvent rendre mon temps plus efficace, et je veux vous donner mon avis sur <a href=\"https:\/\/affiliate.supermetrics.com\/1267.html\">Superm\u00e9trie<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3745\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Supermetrics-Review-1.png\" alt=\"\" width=\"438\" height=\"330\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Supermetrics-Review-1.png 799w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Supermetrics-Review-1-300x226.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Supermetrics-Review-1-768x579.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Supermetrics-Review-1-558x420.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Supermetrics-Review-1-655x494.png 655w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/><\/p>\n<p>C&#039;est simple \u00e0 utiliser. Il ne n\u00e9cessite pas de t\u00e9l\u00e9chargement de logiciel ni de configuration complexe car il s&#039;agit d&#039;un module compl\u00e9mentaire pour Google Sheets. Cela signifie que vous n&#039;avez plus besoin d&#039;importer ou d&#039;exporter des fichiers.<\/p>\n<p>Versatile. Il permet l&#039;int\u00e9gration avec 40 plates-formes, les plus importantes sont incluses: Google Analytics, Google Ads, Facebook Ads and Insights, Twitter et Bing Ads.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3747\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Supermetrics2.jpg\" alt=\"\" width=\"443\" height=\"277\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Supermetrics2.jpg 640w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Supermetrics2-300x188.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Supermetrics2-558x349.jpg 558w\" sizes=\"(max-width: 443px) 100vw, 443px\" \/><\/p>\n<p>Il vous permet de comparer non seulement les informations de diff\u00e9rents canaux, mais \u00e9galement de diff\u00e9rents comptes au sein du m\u00eame canal, ce qui est particuli\u00e8rement utile lorsqu&#039;un client poss\u00e8de plusieurs comptes pour diff\u00e9rents emplacements.<\/p>\n<p>En plus d&#039;\u00eatre tr\u00e8s satisfait du r\u00e9sultat g\u00e9n\u00e9ral de <a href=\"https:\/\/affiliate.supermetrics.com\/1267.html\">Superm\u00e9trie<\/a>, en s&#039;int\u00e9grant \u00e0 Google Data Studio, c&#039;est encore plus int\u00e9ressant. Des tableaux de bord et des alertes automatiques bas\u00e9s sur des performances \u00e9lev\u00e9es ou faibles peuvent \u00eatre g\u00e9n\u00e9r\u00e9s. De plus, vous pouvez d\u00e9finir l&#039;envoi d&#039;e-mails automatiques avec des r\u00e9sultats. Pour tout cela, Supermetrics est une aide plus qu&#039;efficace pour maintenir la qualit\u00e9 de notre travail et assurer le meilleur ROI possible pour nos clients.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3748\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/supermetrics-review.png\" alt=\"\" width=\"436\" height=\"169\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/supermetrics-review.png 696w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/supermetrics-review-300x116.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/supermetrics-review-558x216.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/supermetrics-review-655x254.png 655w\" sizes=\"(max-width: 436px) 100vw, 436px\" \/><\/p>\n<p>Bref, \u00e7a vaut le coup? Tout \u00e0 fait. C&#039;est pourquoi je partage mon avis sur l&#039;utilisation de la plateforme. Je pense que c&#039;est un excellent outil pour nous faciliter la vie. Si vous l&#039;avez essay\u00e9, racontez-moi votre exp\u00e9rience, quelles utilisations lui avez-vous donn\u00e9es?<\/p>\n<p>Si vous souhaitez essayer Supermetrics, vous pouvez acc\u00e9der \u00e0 un essai gratuit en faisant <a href=\"https:\/\/affiliate.supermetrics.com\/1267.html\">Cliquez ici<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Tras haber trabajado en diferentes agencias y en mi experiencia como consultor independiente, he podido observar c\u00f3mo la tarea de realizar reportes puede demandar una gran cantidad de tiempo. Para que un reporte agregue valor real debe poder mostrar informaci\u00f3n de todos los canales en los que la compa\u00f1\u00eda est\u00e1 invirtiendo, es decir, debe ser&hellip;<\/p>","protected":false},"author":1,"featured_media":3745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Review de Supermetrics: \u00bfVale la pena? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/examen-de-la-supermetrie-en-vaut-la-peine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Review de Supermetrics: \u00bfVale la pena? - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Tras haber trabajado en diferentes agencias y en mi experiencia como consultor independiente, he podido observar c\u00f3mo la tarea de realizar reportes puede demandar una gran cantidad de tiempo. 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