{"id":3750,"date":"2018-09-10T10:00:49","date_gmt":"2018-09-10T13:00:49","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3750"},"modified":"2018-10-15T18:12:21","modified_gmt":"2018-10-15T21:12:21","slug":"automatizar-reportes-google-data-studio","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/automatiser-rapports-google-data-studio\/","title":{"rendered":"Comment automatiser les rapports avec Google Data Studio"},"content":{"rendered":"<p>Avez-vous d\u00e9j\u00e0 entendu parler de &quot;Data Paralysis&quot;? C&#039;est le moment o\u00f9 il y a une grande quantit\u00e9 de donn\u00e9es, mais pas de conclusions sur les informations pertinentes que ces donn\u00e9es fournissent, c&#039;est-\u00e0-dire que les donn\u00e9es ne r\u00e9pondent pas aux questions ou ne fournissent pas de conclusions significatives.<\/p>\n<p>Si cela vous est d\u00e9j\u00e0 arriv\u00e9, cela peut \u00e9galement \u00eatre d\u00fb au fait que trop de temps est souvent pass\u00e9 \u00e0 collecter manuellement des donn\u00e9es, \u00e0 nettoyer les donn\u00e9es et \u00e0 cr\u00e9er manuellement des rapports, plut\u00f4t que de consacrer plus de temps \u00e0 l&#039;analyse des donn\u00e9es.<\/p>\n<p>Le temps est notre ressource la plus pr\u00e9cieuse et c&#039;est pourquoi l&#039;optimisation des rapports m&#039;a amen\u00e9 \u00e0 travailler avec Data Studio de Google. Je vous dis quelques-uns des avantages:<\/p>\n<ul>\n<li>C&#039;est gratuit, vous n&#039;avez besoin que d&#039;un compte Google et des rapports illimit\u00e9s peuvent \u00eatre g\u00e9n\u00e9r\u00e9s.<\/li>\n<li>Polyvalent, il peut \u00eatre configur\u00e9 selon les besoins de chaque personne.<\/li>\n<li>Consolidez les donn\u00e9es de diff\u00e9rentes sources et plates-formes en un seul endroit.<\/li>\n<li>Les autorisations et les acc\u00e8s peuvent \u00eatre partag\u00e9s.<\/li>\n<li>Comme tous les produits Google, vous pouvez collaborer en temps r\u00e9el.<\/li>\n<li>Il est dynamique, il acc\u00e8de aux donn\u00e9es dans l&#039;instant.<\/li>\n<li>Les rapports peuvent \u00eatre export\u00e9s au format PDF.<\/li>\n<\/ul>\n<p>Comment l&#039;utiliser?<\/p>\n<p>Cela peut \u00eatre fait via le module compl\u00e9mentaire <a href=\"https:\/\/supermetrics.idevaffiliate.com\/idevaffiliate.php?id=1267&amp;url=94\">Superm\u00e9trie pour Google Sheets<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3751\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate6.png\" alt=\"\" width=\"828\" height=\"315\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate6.png 828w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate6-300x114.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate6-768x292.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate6-806x307.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate6-558x212.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate6-655x249.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate6-820x312.png 820w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/p>\n<p>Ou \u00e0 travers le <a href=\"https:\/\/affiliate.supermetrics.com\/1267-2-3-2.html\">Connecteurs Data Studio<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3752\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate8.png\" alt=\"\" width=\"171\" height=\"389\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate8.png 171w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate8-132x300.png 132w\" sizes=\"(max-width: 171px) 100vw, 171px\" \/><\/p>\n<p>Les deux options sont tr\u00e8s efficaces dans le temps pass\u00e9 \u00e0 collecter des donn\u00e9es.<\/p>\n<p>Comment cr\u00e9er un rapport? Voyons comment proc\u00e9der \u00e9tape par \u00e9tape.<\/p>\n<p>1. Connectez-vous \u00e0\u00a0<a href=\"https:\/\/datastudio.google.com\/\">https:\/\/datastudio.google.com\/<\/a> et cr\u00e9ez un nouveau rapport<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3753\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9.png\" alt=\"\" width=\"511\" height=\"122\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9.png 1155w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9-300x71.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9-768x183.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9-1024x244.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9-1116x266.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9-806x192.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9-558x133.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9-655x156.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9-820x195.png 820w\" sizes=\"(max-width: 511px) 100vw, 511px\" \/><\/p>\n<p>2. Cr\u00e9ez une nouvelle source de donn\u00e9es<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3754\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio3.png\" alt=\"\" width=\"192\" height=\"50\" \/><\/p>\n<p>3. S\u00e9lectionnez un connecteur et ajoutez-le au rapport. Vous pouvez choisir entre les plates-formes les plus importantes, Google Analytics, Google Ads, Facebook, Twitter, etc.<\/p>\n<p>4. Faites glisser et d\u00e9posez. Une fois les informations ajout\u00e9es, vous pouvez les trouver dans la colonne de droite. Apr\u00e8s cela, faites glisser le type de graphique que vous souhaitez voir sur la feuille de calcul.\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3755\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio4.png\" alt=\"\" width=\"609\" height=\"63\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio4.png 900w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio4-300x31.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio4-768x79.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio4-806x83.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio4-558x58.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio4-655x68.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio4-820x85.png 820w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>5. Modifiez les donn\u00e9es selon vos besoins. Vous pouvez m\u00eame choisir d&#039;ajouter des valeurs totales ou des pourcentages, ce qui est tr\u00e8s utile pour comparer les performances entre les p\u00e9riodes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3756\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate12.png\" alt=\"\" width=\"655\" height=\"196\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate12.png 1065w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate12-300x90.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate12-768x230.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate12-1024x307.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate12-806x241.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate12-558x167.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate12-655x196.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate12-820x246.png 820w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/p>\n<p>6. Choisissez un style pour le tableau de bord<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3757\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio6.png\" alt=\"\" width=\"213\" height=\"420\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio6.png 262w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio6-152x300.png 152w\" sizes=\"(max-width: 213px) 100vw, 213px\" \/><\/p>\n<p>7. Partagez-le<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3758\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio7.png\" alt=\"\" width=\"408\" height=\"79\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio7.png 408w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio7-300x58.png 300w\" sizes=\"(max-width: 408px) 100vw, 408px\" \/><\/p>\n<p>Enfin, je voudrais vous montrer comment est le r\u00e9sultat final. Voici un exemple de ce \u00e0 quoi ressemblerait un tableau de bord g\u00e9n\u00e9ral, en utilisant LinkedIn Ads, Twitter Ads, Facebook Ads, Google Ads et enfin Google Analytics.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3745\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Supermetrics-Review-1.png\" alt=\"\" width=\"799\" height=\"602\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Supermetrics-Review-1.png 799w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Supermetrics-Review-1-300x226.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Supermetrics-Review-1-768x579.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Supermetrics-Review-1-558x420.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Supermetrics-Review-1-655x494.png 655w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/p>\n<p>Et ceci est un exemple de comparaison des performances entre Google Ads et Publicit\u00e9s Facebook.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3759\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio8.png\" alt=\"\" width=\"959\" height=\"718\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio8.png 959w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio8-300x225.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio8-768x575.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio8-806x603.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio8-558x418.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio8-655x490.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio8-820x614.png 820w\" sizes=\"(max-width: 959px) 100vw, 959px\" \/><\/p>\n<p>Comme vous pouvez le voir, c&#039;est un soulagement d&#039;arr\u00eater de collecter manuellement les informations et de passer ce temps \u00e0 faire une analyse approfondie. Pour ceux qui dans la premi\u00e8re semaine du mois souffrent pour compl\u00e9ter tous les rapports du mois pr\u00e9c\u00e9dent, cela signifiera une utilisation beaucoup plus efficace du temps, que nous pouvons consacrer \u00e0 autre chose, qu&#039;il s&#039;agisse de g\u00e9n\u00e9rer de nouvelles propositions pour nos clients, optimiser les campagnes existantes ou peut-\u00eatre avoir plus de temps pour une pause-caf\u00e9. \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfAlguna vez escuchaste hablar de \u00abData Paralysis\u00bb? es el momento en el que existe una gran cantidad de datos, pero no conclusiones sobre la informaci\u00f3n relevante que estos datos entregan, es decir, los datos no responden a preguntas o no entregan conclusiones significativas. Si alguna vez te ocurri\u00f3 esto, tambi\u00e9n se puede deber a que&hellip;<\/p>","protected":false},"author":1,"featured_media":3751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo automatizar reportes con Google Data Studio - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/automatiser-rapports-google-data-studio\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo automatizar reportes con Google Data Studio - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"\u00bfAlguna vez escuchaste hablar de \u00abData Paralysis\u00bb? es el momento en el que existe una gran cantidad de datos, pero no conclusiones sobre la informaci\u00f3n relevante que estos datos entregan, es decir, los datos no responden a preguntas o no entregan conclusiones significativas. 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