{"id":3797,"date":"2018-09-30T13:09:36","date_gmt":"2018-09-30T16:09:36","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3797"},"modified":"2018-09-24T13:10:19","modified_gmt":"2018-09-24T16:10:19","slug":"novedades-en-los-anuncios-adaptables-en-display","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/quoi-de-neuf-dans-les-publicites-reactives-a-lecran\/","title":{"rendered":"Nouveaut\u00e9s des annonces responsives sur le R\u00e9seau Display"},"content":{"rendered":"<p>Google continue de publier des mises \u00e0 jour tr\u00e8s int\u00e9ressantes. Cette fois, il a annonc\u00e9 un nouveau type d&#039;annonce appel\u00e9 Responsive Display Ads (RDA).<\/p>\n<p>Il s&#039;agit d&#039;une am\u00e9lioration significative puisque l&#039;option disponible jusqu&#039;\u00e0 pr\u00e9sent n&#039;autorisait que 2 titres, 1 seule image, logo et description. Ces nouvelles publicit\u00e9s permettront de t\u00e9l\u00e9charger jusqu&#039;\u00e0 15 images, 5 titres, 5 descriptions et 5 logos. Google testera ensuite diff\u00e9rentes combinaisons gr\u00e2ce \u00e0 l&#039;apprentissage automatique jusqu&#039;\u00e0 ce qu&#039;il montre les combinaisons qui fonctionnent le mieux.<\/p>\n<p>Ces annonces ajusteront automatiquement des variables telles que la taille et le format \u00e0 afficher en fonction de l&#039;espace disponible. Google affirme que ce changement sera en mesure de g\u00e9n\u00e9rer une augmentation des conversions dans un 10% par rapport \u00e0 un simple groupe d&#039;annonces.<\/p>\n<p>Lors de la mise en \u0153uvre de ce type d&#039;annonce, Google affichera une colonne de performances bas\u00e9e sur les performances d&#039;un \u00e9l\u00e9ment de contenu. Vous serez \u00e9valu\u00e9 avec des notes telles que \u00abEn apprentissage\u00bb, \u00abFaible\u00bb, \u00abBon\u00bb ou \u00abMeilleur\u00bb.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3798\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2.png\" alt=\"\" width=\"629\" height=\"348\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2.png 895w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-300x166.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-768x425.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-806x446.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-558x309.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-655x362.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-820x454.png 820w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Ce nouveau format sera disponible petit \u00e0 petit \u00e0 tous les utilisateurs dans les mois \u00e0 venir. Avez-vous d\u00e9j\u00e0 eu l&#039;occasion de l&#039;essayer? Parlez nous de votre exp\u00e9rience.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Google contin\u00faa lanzando actualizaciones muy interesantes. En esta ocasi\u00f3n anunci\u00f3 un nuevo tipo de anuncio que se llaman Anuncios Adaptables en Display, \u00abResponsive Display Ads\u00bb, (RDA) por sus siglas en ingl\u00e9s. Esto es una mejora significativa ya que la opci\u00f3n disponible hasta ahora s\u00f3lo permit\u00eda 2 encabezados, 1 sola imagen, logo y descripci\u00f3n. Estos nuevos&hellip;<\/p>","protected":false},"author":1,"featured_media":3798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3797","post","type-post","status-publish","format-quote","has-post-thumbnail","hentry","category-ppc-google-ads","post_format-post-format-quote"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Novedades en los anuncios adaptables en Display - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/was-ist-neu-in-reaktionsschnellen-anzeigen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novedades en los anuncios adaptables en Display - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google contin\u00faa lanzando actualizaciones muy interesantes. 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