{"id":3804,"date":"2018-09-28T10:00:45","date_gmt":"2018-09-28T13:00:45","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3804"},"modified":"2018-09-24T13:08:09","modified_gmt":"2018-09-24T16:08:09","slug":"el-futuro-de-busqueda-asistentes-personales","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/le-futur-des-assistants-personnels-de-recherche\/","title":{"rendered":"L&#039;avenir des moteurs de recherche: assistants personnels"},"content":{"rendered":"<p>Bien que la lecture du titre semble \u00e9trange, c&#039;est l&#039;une des tendances pertinentes qui fa\u00e7onnera l&#039;avenir de la fa\u00e7on dont les gens rechercheront dans les m\u00e9dias num\u00e9riques. L&#039;apprentissage automatique est consolid\u00e9 en tant que technologie de base dans le d\u00e9veloppement de nouveaux formats et possibilit\u00e9s dans les plates-formes publicitaires que nous utilisons chaque jour. Cela signifie que diff\u00e9rentes plates-formes d&#039;assistants personnels ont \u00e9t\u00e9 d\u00e9velopp\u00e9es telles que Amazon Echo, Siri, Cortana, Google Now et Hound.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3805\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1.jpg\" alt=\"\" width=\"653\" height=\"164\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1.jpg 970w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-300x75.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-768x192.jpg 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-806x202.jpg 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-558x140.jpg 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-655x164.jpg 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-820x205.jpg 820w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Si nous prenons Google comme exemple, notre assistant personnel peut d\u00e9sormais nous informer des \u00e9v\u00e9nements \u00e0 venir, des distances entre les voyages, des r\u00e9servations de restaurant, etc.<\/p>\n<p>Cela peut para\u00eetre simple, mais le meilleur reste \u00e0 venir. Google a insist\u00e9 sur le fait qu&#039;il voulait devenir la plate-forme la plus importante pour les assistants personnels. Nous le voyons dans des d\u00e9veloppements comme le <a href=\"https:\/\/waymo.com\/\">Waymo<\/a> (la voiture autonome) et <a href=\"https:\/\/nest.com\/uk\/\">Nid<\/a>, une plateforme pour connecter tous les services de votre maison: S\u00e9curit\u00e9, temp\u00e9rature, alarmes, etc.<\/p>\n<p>Pourquoi serait-ce une tendance dans le futur des moteurs de recherche? car \u00e0 mesure que les assistants personnels deviennent de plus en plus sophistiqu\u00e9s, plus de donn\u00e9es sont collect\u00e9es et on peut en apprendre davantage \u00e0 partir de ces donn\u00e9es gr\u00e2ce \u00e0 l&#039;apprentissage automatique. De la m\u00eame mani\u00e8re, ces plates-formes seront l&#039;une des options les plus capables de fournir des r\u00e9sultats de recherche pertinents pour chaque utilisateur. N&#039;oublions pas qu&#039;aujourd&#039;hui la plupart des recherches sont encore effectu\u00e9es via un clavier, \u00e0 l&#039;avenir nous poserons probablement simplement la question \u00e0 l&#039;un de ces appareils.<\/p>\n<p>Que pensez-vous de cette tendance, avez-vous utilis\u00e9 un assistant personnel?<\/p>","protected":false},"excerpt":{"rendered":"<p>Aunque leyendo el t\u00edtulo parece extra\u00f1o, esta es una de las tendencias relevantes que moldear\u00e1n el futuro de c\u00f3mo las personas realizar\u00e1n b\u00fasquedas a trav\u00e9s de medios digitales. Machine Learning se consolida como una tecnolog\u00eda base en el desarrollo de nuevos formatos y posibilidades en las plataformas de anuncios que usamos d\u00eda a d\u00eda. Esto&hellip;<\/p>","protected":false},"author":1,"featured_media":3805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-3804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El futuro de los motores de b\u00fasqueda: Asistentes personales - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/digital-marketing\/the-future-of-search-personal-assistants\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El futuro de los motores de b\u00fasqueda: Asistentes personales - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Aunque leyendo el t\u00edtulo parece extra\u00f1o, esta es una de las tendencias relevantes que moldear\u00e1n el futuro de c\u00f3mo las personas realizar\u00e1n b\u00fasquedas a trav\u00e9s de medios digitales. Machine Learning se consolida como una tecnolog\u00eda base en el desarrollo de nuevos formatos y posibilidades en las plataformas de anuncios que usamos d\u00eda a d\u00eda. 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