{"id":3809,"date":"2018-09-26T10:00:15","date_gmt":"2018-09-26T13:00:15","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3809"},"modified":"2018-09-24T12:44:17","modified_gmt":"2018-09-24T15:44:17","slug":"nuevos-formatos-en-google-shoppable-image-ads-y-video-en-los-catalogos-de-shopping","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouveaux-formats-dans-les-publicites-illustrees-google-shoppables-et-video-dans-les-catalogues-shopping\/","title":{"rendered":"Nouveaux formats dans Google: annonces illustr\u00e9es et vid\u00e9o Shoppable dans les catalogues Shopping"},"content":{"rendered":"<p>Google se pr\u00e9pare pour la saison de No\u00ebl, donc cette semaine, il a annonc\u00e9 de nouveaux formats pour le secteur de la vente au d\u00e9tail afin d&#039;attirer plus d&#039;annonceurs et d&#039;utilisateurs.<\/p>\n<p><strong>Nouveaut\u00e9 1<\/strong>: La vid\u00e9o peut d\u00e9sormais \u00eatre ajout\u00e9e aux catalogues Shopping. Ces publicit\u00e9s sont celles auxquelles plusieurs images peuvent \u00eatre ajout\u00e9es. Lorsque l&#039;utilisateur clique sur l&#039;annonce, il est dirig\u00e9 vers une page de destination contenant des promotions, des descriptions et des produits phares du catalogue de l&#039;annonceur. En r\u00e8gle g\u00e9n\u00e9rale, ces annonces sont diffus\u00e9es dans les recherches avec des termes de marque ou des recherches larges.<\/p>\n<p>Dans cette mise \u00e0 jour, la vid\u00e9o serait diffus\u00e9e dans l&#039;annonce dans l&#039;espace qui correspond actuellement \u00e0 l&#039;image s\u00e9lectionn\u00e9e. Apr\u00e8s avoir cliqu\u00e9, la vid\u00e9o est lue en haut de la page de destination.<\/p>\n<p>Cette annonce est consid\u00e9r\u00e9e comme un format typique pour les actions haut de gamme, c&#039;est-\u00e0-dire pour attirer de nouveaux clients. Selon les informations de Google, ce type d&#039;annonce g\u00e9n\u00e8re 20% de conversions suppl\u00e9mentaires avec l&#039;attribution du premier clic et sera disponible pour les utilisateurs qui utilisent actuellement les annonces Showcase Shopping.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3811\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-video-showcase-shopping-ads-318x600.jpg\" alt=\"\" width=\"318\" height=\"600\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-video-showcase-shopping-ads-318x600.jpg 318w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-video-showcase-shopping-ads-318x600-159x300.jpg 159w\" sizes=\"(max-width: 318px) 100vw, 318px\" \/><\/p>\n<p><strong>Nouveaut\u00e9 2:<\/strong> Google affirme qu&#039;un tiers des acheteurs de fin d&#039;ann\u00e9e ont recherch\u00e9 des images avant d&#039;acheter dans un magasin. Pour toucher ces types d&#039;utilisateurs qui recherchent des images sur des sites, ainsi que le moteur de recherche d&#039;images de Google, un nouveau format a \u00e9t\u00e9 lanc\u00e9: les annonces illustr\u00e9es Shoppable.<\/p>\n<p>De cette fa\u00e7on, si un utilisateur clique sur l&#039;ic\u00f4ne d&#039;une publicit\u00e9 illustr\u00e9e Shoppable sur un site tiers, l&#039;utilisateur verra un carrousel de produits similaires \u00e0 celui montr\u00e9 dans l&#039;image.<\/p>\n<p>Lors de la recherche sur Google Image Search, les images seront affich\u00e9es par unit\u00e9 et le produit sera \u00e9tiquet\u00e9 avec le prix. Les unit\u00e9s seront \u00e9tiquet\u00e9es \u00absponsoris\u00e9es\u00bb et auront une \u00e9tiquette d&#039;achat dans le coin inf\u00e9rieur gauche.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3812\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-ads-shoppable-images-1920x1080-800x450.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-ads-shoppable-images-1920x1080-800x450.jpg 800w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-ads-shoppable-images-1920x1080-800x450-300x169.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-ads-shoppable-images-1920x1080-800x450-768x432.jpg 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-ads-shoppable-images-1920x1080-800x450-558x314.jpg 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-ads-shoppable-images-1920x1080-800x450-655x368.jpg 655w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Ce n&#039;est peut-\u00eatre pas un format que nous voyons fr\u00e9quemment aujourd&#039;hui, mais nous le verrons s\u00fbrement plus souvent avec le temps. Bien entendu, ces nouvelles fonctionnalit\u00e9s seront progressivement ouvertes \u00e0 davantage d&#039;annonceurs.<\/p>\n<p>Que pensez-vous de ces nouvelles? Dites-nous votre avis.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Google se prepara para la temporada navide\u00f1a, por eso esta semana anunci\u00f3 nuevos formatos para la industria del retail y as\u00ed atraer a m\u00e1s anunciantes y usuarios. Novedad 1: Ahora se puede agregar video a los cat\u00e1logos de Shopping. Estos anuncios son aquellos a los que se le pueden agregar m\u00fatliples im\u00e1genes. Cuando el usuario&hellip;<\/p>","protected":false},"author":1,"featured_media":3811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nuevos formatos en Google: Shoppable Image Ads y video en los cat\u00e1logos de Shopping - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouveaux-formats-dans-les-publicites-illustrees-google-shoppables-et-video-dans-les-catalogues-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuevos formatos en Google: Shoppable Image Ads y video en los cat\u00e1logos de Shopping - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google se prepara para la temporada navide\u00f1a, por eso esta semana anunci\u00f3 nuevos formatos para la industria del retail y as\u00ed atraer a m\u00e1s anunciantes y usuarios. 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