{"id":3882,"date":"2018-11-13T17:51:20","date_gmt":"2018-11-13T20:51:20","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3882"},"modified":"2018-11-13T17:51:20","modified_gmt":"2018-11-13T20:51:20","slug":"nuevas-metricas-de-posicion-en-google-ads","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouvelles-metriques-de-position-dans-les-annonces-google\/","title":{"rendered":"Nouvelles statistiques de position dans Google Ads"},"content":{"rendered":"<div dir=\"auto\">Google Ads lancera quatre nouvelles statistiques dans les semaines \u00e0 venir pour indiquer o\u00f9 nos annonces apparaissent sur la page de r\u00e9sultats.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Ceci est important car la position moyenne est une m\u00e9trique qui pourrait peut-\u00eatre \u00eatre plus sp\u00e9cifique, car le premier espace publicitaire n&#039;est pas toujours en haut de la page, c&#039;est-\u00e0-dire en haut de l&#039;endroit o\u00f9 se trouvent les r\u00e9sultats organiques.<\/div>\n<div dir=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3883\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top.png\" alt=\"\" width=\"800\" height=\"595\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top.png 800w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top-300x223.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top-768x571.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top-558x415.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top-655x487.png 655w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Les annonces qui apparaissaient \u00e0 droite lors de la recherche \u00e0 partir d&#039;ordinateurs ont cess\u00e9 d&#039;exister il y a un certain temps, mais maintenant, il y a des moments o\u00f9 la premi\u00e8re annonce sur la page appara\u00eet en fait en bas, sous les r\u00e9sultats organiques. \u00c0 partir de l\u00e0, il devient logique que certains CTR soient inf\u00e9rieurs.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Cette nouvelle fonctionnalit\u00e9 comprend deux statistiques qui tentent de faire r\u00e9f\u00e9rence \u00e0 la position num\u00e9ro un, c&#039;est-\u00e0-dire le premier r\u00e9sultat dans la partie la plus haute de la page, et deux statistiques sur toutes les impressions affich\u00e9es au-dessus des r\u00e9sultats organiques.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Impressions (top absolu) %: C&#039;est ce que la plupart des utilisateurs consid\u00e8rent comme la position num\u00e9ro un. Cette statistique indique le pourcentage d&#039;impressions g\u00e9n\u00e9r\u00e9es sur la premi\u00e8re annonce, au-dessus des r\u00e9sultats naturels.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Impressions (en haut) %: pourcentage d&#039;impressions g\u00e9n\u00e9r\u00e9es partout sup\u00e9rieur aux r\u00e9sultats naturels.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Recherche (top absolu) IS: les impressions que votre annonce a re\u00e7ues en premi\u00e8re position, divis\u00e9es par le nombre estim\u00e9 d&#039;impressions pour lesquelles votre annonce \u00e9tait \u00e9ligible pour occuper la premi\u00e8re position.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Recherche (haut) IS: les impressions que votre annonce a re\u00e7ues dans la section principale, c&#039;est-\u00e0-dire dans les r\u00e9sultats principaux au-dessus des r\u00e9sultats organiques; par rapport au nombre estim\u00e9 d&#039;impressions pour lesquelles votre annonce pouvait \u00eatre class\u00e9e num\u00e9ro un.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Les deux premi\u00e8res m\u00e9triques donneront un aper\u00e7u du moment et de la mani\u00e8re dont les impressions ont \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9es dans la partie sup\u00e9rieure des r\u00e9sultats organiques.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Les deux statistiques qui ont dans leur nom IS (dont l&#039;acronyme en anglais signifie &quot;taux d&#039;impressions&quot; ou &quot;taux d&#039;impressions&quot; en espagnol) indiquent la proportion d&#039;impressions dans lesquelles votre annonce \u00e9tait \u00e9ligible pour figurer dans le bloc d&#039;annonces qui a \u00e9t\u00e9 trouv\u00e9 au-dessus de l&#039;\u00e9l\u00e9ment naturel r\u00e9sultats.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Si vous utilisez la position moyenne pour ench\u00e9rir sur un article sur la page de r\u00e9sultats, Google vous sugg\u00e8re d&#039;utiliser ce nouvel ensemble de mesures pour atteindre ces objectifs.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">\u00a0Avez-vous d\u00e9j\u00e0 trouv\u00e9 cette mise \u00e0 jour sur votre plateforme? Dites-nous comment s&#039;est pass\u00e9e votre exp\u00e9rience.<\/div>","protected":false},"excerpt":{"rendered":"<p>Google Ads lanzar\u00e1 en las pr\u00f3ximas semanas cuatro nuevas m\u00e9tricas para indicar el lugar en el que aparecen nuestros anuncios dentro de la p\u00e1gina de resultados. Esto es importante porque la posici\u00f3n promedio es una m\u00e9trica que quiz\u00e1s podr\u00eda ser m\u00e1s espec\u00edfica, ya que no siempre el primer espacio de anuncios est\u00e1 en la parte&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3882","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nuevas m\u00e9tricas de posici\u00f3n en Google Ads - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuevas m\u00e9tricas de posici\u00f3n en Google Ads - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google Ads lanzar\u00e1 en las pr\u00f3ximas semanas cuatro nuevas m\u00e9tricas para indicar el lugar en el que aparecen nuestros anuncios dentro de la p\u00e1gina de resultados. 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