{"id":3903,"date":"2018-11-23T17:04:27","date_gmt":"2018-11-23T20:04:27","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3903"},"modified":"2018-11-23T17:04:27","modified_gmt":"2018-11-23T20:04:27","slug":"anuncio-de-videos-secuenciales-google-ads","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/google\/annonce-video-sequentielle-annonces-google\/","title":{"rendered":"D\u00e9sormais disponible dans Google Ads: s\u00e9quen\u00e7age des annonces vid\u00e9o"},"content":{"rendered":"<div dir=\"auto\">Le s\u00e9quen\u00e7age des publicit\u00e9s vid\u00e9o vous permet de g\u00e9n\u00e9rer un r\u00e9cit plus large que celui qui peut \u00eatre obtenu en affichant une seule annonce de mani\u00e8re isol\u00e9e. Cet outil a \u00e9t\u00e9 lanc\u00e9 au d\u00e9but de l&#039;ann\u00e9e et est d\u00e9sormais disponible pour tous les utilisateurs de Google Ads.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Le s\u00e9quen\u00e7age des publicit\u00e9s vid\u00e9o a un impact sur les marques de toutes tailles, industries et objectifs marketing. Selon une r\u00e9cente \u00e9tude Google, ce format contribue \u00e0 une am\u00e9lioration significative du taux d&#039;ach\u00e8vement des annonces. \u00c9galement dans une autre \u00e9tude r\u00e9alis\u00e9e avec Ipsos, il a \u00e9t\u00e9 constat\u00e9 que les s\u00e9quences vid\u00e9o de six secondes et les publicit\u00e9s TrueView g\u00e9n\u00e8rent un impact significatif sur le rappel de l&#039;annonce et l&#039;intention d&#039;achat avec une augmentation moyenne de 118% et 40% respectivement. (Source: Google-Ipsos Lab Experiment, \u00c9tats-Unis, mars 2018.)<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Diff\u00e9rents types de cr\u00e9ations peuvent \u00e9galement g\u00e9n\u00e9rer des r\u00e9sultats diff\u00e9rents. Plus pr\u00e9cis\u00e9ment, il a \u00e9t\u00e9 constat\u00e9 que les s\u00e9quences utilisant la m\u00eame pi\u00e8ce cr\u00e9ative d\u00e9coup\u00e9e de diff\u00e9rentes mani\u00e8res contribuaient \u00e0 am\u00e9liorer les mesures davantage associ\u00e9es \u00e0 l&#039;embouchure de l&#039;entonnoir, telles que le rappel des publicit\u00e9s.<\/div>\n<div dir=\"auto\">Au contraire, utiliser diff\u00e9rents messages cr\u00e9atifs est pr\u00e9f\u00e9rable pour g\u00e9n\u00e9rer des actions telles que l&#039;intention d&#039;achat, l&#039;utilisation de cette derni\u00e8re m\u00e9thodologie a g\u00e9n\u00e9r\u00e9 une augmentation de 67% par rapport \u00e0 l&#039;utilisation d&#039;une seule pi\u00e8ce cr\u00e9ative utilis\u00e9e \u00e0 plusieurs reprises.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Selon Google, la 20th Century Fox a utilis\u00e9 le s\u00e9quen\u00e7age des publicit\u00e9s vid\u00e9o pour la bande-annonce &quot;The Great Showman&quot; et a obtenu une r\u00e9ponse cinq fois plus forte que les r\u00e9sultats globaux de l&#039;industrie.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Cela me semble un format tr\u00e8s int\u00e9ressant puisque de nos jours nous consommons tous de petites informations: Snaps, tweets, stories etc. \u00catre en mesure de recevoir un message plus long sur diff\u00e9rentes plates-formes est une bonne occasion de se d\u00e9marquer du bruit.<\/div>","protected":false},"excerpt":{"rendered":"<p>Le s\u00e9quen\u00e7age des publicit\u00e9s vid\u00e9o vous permet de g\u00e9n\u00e9rer un r\u00e9cit plus large que celui qui peut \u00eatre obtenu en affichant une seule publicit\u00e9 de mani\u00e8re isol\u00e9e. Cet outil a \u00e9t\u00e9 lanc\u00e9 en d\u00e9but d&#039;ann\u00e9e et est d\u00e9sormais accessible \u00e0 tous les utilisateurs sur Google Ads. Le s\u00e9quen\u00e7age des publicit\u00e9s vid\u00e9o a un impact pour les marques...<\/p>","protected":false},"author":1,"featured_media":3906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-3903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ahora disponible en Google Ads: Secuenciaci\u00f3n de anuncios de video - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/google\/annonce-video-sequentielle-annonces-google\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ahora disponible en Google Ads: Secuenciaci\u00f3n de anuncios de video - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"La secuenciaci\u00f3n de anuncios de video permite generar una narrativa m\u00e1s amplia de la que se puede lograr mostrando un solo anuncio de forma aislada. Esta herramienta se lanz\u00f3 a comienzos de a\u00f1o y ahora se encuentra disponible para todos los usuarios en Google Ads. La secuenciaci\u00f3n de anuncios de video\u00a0genera un impacto para marcas&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/google\/annonce-video-sequentielle-annonces-google\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-23T20:04:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/Video-Ads-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"642\" \/>\n\t<meta property=\"og:image:height\" content=\"428\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/\",\"url\":\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/\",\"name\":\"Ahora disponible en Google Ads: Secuenciaci\u00f3n de anuncios de video - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/Video-Ads-1.jpg\",\"datePublished\":\"2018-11-23T20:04:27+00:00\",\"dateModified\":\"2018-11-23T20:04:27+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/#primaryimage\",\"url\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/Video-Ads-1.jpg\",\"contentUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/Video-Ads-1.jpg\",\"width\":642,\"height\":428},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ahora disponible en Google Ads: Secuenciaci\u00f3n de anuncios de video\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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