{"id":3919,"date":"2018-12-05T12:36:48","date_gmt":"2018-12-05T15:36:48","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3919"},"modified":"2018-12-05T12:36:48","modified_gmt":"2018-12-05T15:36:48","slug":"busquedas-sitio-web","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/google-analytics\/recherches-sur-le-site-web\/","title":{"rendered":"Comment tirer parti des informations de recherche des utilisateurs sur notre site Web"},"content":{"rendered":"<p>Tout ce que nous pouvons apprendre des utilisateurs et des recherches sur notre site Web est tr\u00e8s utile. C&#039;est un outil qui devrait \u00eatre utilis\u00e9 plus en d\u00e9tail pour am\u00e9liorer l&#039;exp\u00e9rience de navigation et convertir les visiteurs en prospects, clients et ventes.<\/p>\n<p>Voyons de quoi il s&#039;agit.<\/p>\n<p>Google Analytics a un <a href=\"https:\/\/support.google.com\/analytics\/answer\/1012264?hl=es\">rapport de recherche sur le site.<\/a>\u00a0Avec ces informations, nous pouvons mieux comprendre les besoins des utilisateurs et les informations dont ils ont besoin pour obtenir ce qu&#039;ils veulent de notre entreprise.<\/p>\n<p>Certaines des informations que nous pouvons obtenir de nos visiteurs sont:<\/p>\n<ul>\n<li>Les termes de recherche utilis\u00e9s par les visiteurs de notre site pour trouver du contenu.<\/li>\n<li>Les pages d&#039;o\u00f9 proviennent les recherches.<\/li>\n<li>Les pages de destination visit\u00e9es apr\u00e8s les recherches.<\/li>\n<li>La dur\u00e9e de la visite apr\u00e8s la recherche.<\/li>\n<li>Le pourcentage d&#039;utilisateurs qui quittent le site apr\u00e8s avoir effectu\u00e9 une recherche.<\/li>\n<\/ul>\n<p>Je vous montre un exemple de rapport de recherche sur le site:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3927 size-large\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/busquedas-en-el-sitio-google-analytics-1024x513.png\" alt=\"\" width=\"945\" height=\"473\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/busquedas-en-el-sitio-google-analytics-1024x513.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/busquedas-en-el-sitio-google-analytics-300x150.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/busquedas-en-el-sitio-google-analytics-768x384.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/busquedas-en-el-sitio-google-analytics-1612x807.png 1612w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/busquedas-en-el-sitio-google-analytics-1116x559.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/busquedas-en-el-sitio-google-analytics-806x403.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/busquedas-en-el-sitio-google-analytics-558x279.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/busquedas-en-el-sitio-google-analytics-655x328.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/busquedas-en-el-sitio-google-analytics-820x410.png 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/busquedas-en-el-sitio-google-analytics.png 1962w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p><strong>Comment acc\u00e9der aux rapports de recherche:<\/strong><\/p>\n<p>Afin de trouver les informations, nous devons d&#039;abord activer l&#039;option &quot;Suivi de la recherche sur site&quot; dans les param\u00e8tres de la vue Google Analytics correspondante.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3929\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/configuracion-de-vista-busqueda-en-el-sitio-google-analytics-1024x667.png\" alt=\"\" width=\"945\" height=\"616\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/configuracion-de-vista-busqueda-en-el-sitio-google-analytics-1024x667.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/configuracion-de-vista-busqueda-en-el-sitio-google-analytics-300x196.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/configuracion-de-vista-busqueda-en-el-sitio-google-analytics-768x501.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/configuracion-de-vista-busqueda-en-el-sitio-google-analytics-1612x1051.png 1612w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/configuracion-de-vista-busqueda-en-el-sitio-google-analytics-1116x727.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/configuracion-de-vista-busqueda-en-el-sitio-google-analytics-806x525.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/configuracion-de-vista-busqueda-en-el-sitio-google-analytics-558x364.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/configuracion-de-vista-busqueda-en-el-sitio-google-analytics-655x427.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/configuracion-de-vista-busqueda-en-el-sitio-google-analytics-820x534.png 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/configuracion-de-vista-busqueda-en-el-sitio-google-analytics.png 1694w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>Remarque: les cat\u00e9gories de recherche de site peuvent \u00e9galement \u00eatre activ\u00e9es si les URL contiennent des cha\u00eenes de requ\u00eate de cat\u00e9gorie de recherche.<\/p>\n<p>Comment en tirer le meilleur parti?<\/p>\n<p><strong>Optimiser le contenu de la maison<\/strong><\/p>\n<p>Assurez-vous que le contenu de votre page correspond aux besoins de vos visiteurs. Identifiez les principaux termes de recherche et assurez-vous que la page d&#039;accueil contient ces informations. Cela am\u00e9liorera votre classement organique, augmentera le trafic et rendra les visiteurs plus enthousiastes \u00e0 l&#039;id\u00e9e d&#039;avancer dans le parcours du site Web.<\/p>\n<p>Si les utilisateurs recherchent un produit sp\u00e9cial, trouvez un moyen d&#039;en profiter, un curseur peut \u00eatre une bonne option, un widget ou un lien pro\u00e9minent afin que les utilisateurs puissent le trouver facilement.<\/p>\n<p><strong>Identifier les besoins de contenu suppl\u00e9mentaires<\/strong><\/p>\n<p>Gr\u00e2ce aux informations que nous recevons du rapport de recherche, nous pouvons identifier les sujets importants pour vos clients. Des sujets tels que le service client, les politiques d&#039;\u00e9change, les promotions bancaires ou les avantages financiers sont peut-\u00eatre des sujets qui peuvent appara\u00eetre lors de l&#039;analyse des informations.<\/p>\n<p><strong>Am\u00e9liorez l&#039;exp\u00e9rience de navigation sur le site Web<\/strong><\/p>\n<p>Il est important que nous puissions fournir aux visiteurs les informations dont ils ont besoin sans effectuer de recherches r\u00e9p\u00e9t\u00e9es. Les \u00e9l\u00e9ments de navigation tels que les menus, les filtres de prix, la pertinence, les derni\u00e8res versions, les faits saillants. etc. Ils peuvent \u00eatre utiles pour rendre la visite de notre site plus agile.<\/p>\n<p><strong>Am\u00e9liorer les r\u00e9sultats de recherche<\/strong><\/p>\n<p>Si les donn\u00e9es obtenues indiquent qu&#039;une grande partie des utilisateurs quittent notre site Web apr\u00e8s avoir effectu\u00e9 une recherche, cela peut \u00eatre d\u00fb \u00e0 diff\u00e9rents facteurs: les r\u00e9sultats en tant que tels, qu&#039;ils soient pertinents ou non, influencent \u00e9galement la mani\u00e8re dont ils sont affich\u00e9s, que la navigation soit complexe ou enchev\u00eatr\u00e9e.<\/p>\n<p>Si tel est le cas, je dessine \u00e0 partir de z\u00e9ro \u00e0 quoi devrait ressembler la page de r\u00e9sultats, quels sont les besoins des utilisateurs et comment les informations doivent \u00eatre affich\u00e9es.<\/p>\n<p><strong>S\u00e9lectionnez et optimisez les pages de destination.\u00a0<\/strong><\/p>\n<p>Dans le rapport de recherche, vous pouvez s\u00e9lectionner la page de r\u00e9sultats de recherche comme dimension principale. Par exemple, la page sur laquelle les utilisateurs acc\u00e8dent apr\u00e8s la recherche.<\/p>\n<p>V\u00e9rifiez cette page, si les appels \u00e0 l&#039;action sont suffisamment frappants pour attirer l&#039;attention des utilisateurs, et je le r\u00e9p\u00e8te, si les informations existantes sont ce dont les utilisateurs ont besoin.<\/p>\n<p><strong>Comment analyser les informations li\u00e9es \u00e0 la recherche<\/strong><\/p>\n<p>Une bonne id\u00e9e est de g\u00e9n\u00e9rer des rapports personnalis\u00e9s avec les m\u00e9triques suivantes.<\/p>\n<ul>\n<li>Support: support par lequel le visiteur est entr\u00e9.<\/li>\n<li>Page de destination: page sur laquelle l&#039;utilisateur a commenc\u00e9 la visite.<\/li>\n<li>Page de recherche: l&#039;endroit \u00e0 partir duquel la recherche a \u00e9t\u00e9 lanc\u00e9e.<\/li>\n<li>Terme de recherche: les mots que l&#039;utilisateur a utilis\u00e9s lors de la recherche.<\/li>\n<li>Page de destination de recherche: comme son nom l&#039;indique, l&#039;endroit o\u00f9 l&#039;utilisateur s&#039;est rendu.<\/li>\n<li>Nombre total de recherches uniques: valeur num\u00e9rique des recherches pour ce terme de recherche.<\/li>\n<\/ul>\n<p>Ce rapport sert d&#039;entonnoir de recherche, comme les utilisateurs utilisent notre site Web.<\/p>\n<p>J&#039;esp\u00e8re que ces informations vous ont aid\u00e9. Avez-vous mis en \u0153uvre cette optimisation ou toute autre optimisation bas\u00e9e sur les r\u00e9sultats? Parlez nous de votre exp\u00e9rience.<\/p>","protected":false},"excerpt":{"rendered":"<p>Es muy \u00fatil todo lo que podemos aprender de los usuarios y las b\u00fasquedas que se realizan en nuestro sitio web. Es una herramienta que se deber\u00eda utilizar con m\u00e1s detalle para mejorar la experiencia al navegar y convertir a lo visitantes en leads, clientes y ventas. Veamos de qu\u00e9 se trata todo esto. Google&hellip;<\/p>","protected":false},"author":1,"featured_media":3927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-3919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo sacarle provecho a los insights de b\u00fasquedas de usuarios en nuestro sitio web - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/google-analytics\/website-suche\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo sacarle provecho a los insights de b\u00fasquedas de usuarios en nuestro sitio web - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Es muy \u00fatil todo lo que podemos aprender de los usuarios y las b\u00fasquedas que se realizan en nuestro sitio web. Es una herramienta que se deber\u00eda utilizar con m\u00e1s detalle para mejorar la experiencia al navegar y convertir a lo visitantes en leads, clientes y ventas. Veamos de qu\u00e9 se trata todo esto. 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