{"id":3934,"date":"2019-01-11T10:51:43","date_gmt":"2019-01-11T13:51:43","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3934"},"modified":"2019-01-11T10:51:43","modified_gmt":"2019-01-11T13:51:43","slug":"google-analytics-cuenta-demostracion","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/google-analytics\/compte-demo-google-analytics\/","title":{"rendered":"Apprenez Google Analytics avec un compte de d\u00e9monstration"},"content":{"rendered":"<p>La meilleure fa\u00e7on d&#039;apprendre quelque chose est de pratiquer. Si vous souhaitez savoir en profondeur comment tirer le meilleur parti de Google Analytics, il est n\u00e9cessaire d&#039;apprendre en utilisant l&#039;outil sur un site Web. Peu importe le nombre d&#039;articles que nous lisons, la pratique est ce qui nous assure vraiment que nous avons appris quelque chose.<\/p>\n<p>Le principal probl\u00e8me est qu&#039;il faut du temps pour capturer les informations de notre site, de sorte que nous ayons suffisamment de donn\u00e9es pour pouvoir analyser et tirer des conclusions int\u00e9ressantes. C&#039;est encore plus difficile si notre site Web a un faible trafic.<\/p>\n<p>Heureusement, il n&#039;est pas n\u00e9cessaire d&#039;avoir un compte rempli de donn\u00e9es pour devenir un expert en Google Analytics. Nous en parlerons aujourd&#039;hui et pour commencer, j&#039;expliquerai d&#039;abord ce qu&#039;est la boutique officielle de merchandising de Google.<\/p>\n<p>Vous ne le savez peut-\u00eatre pas, mais Google a un magasin o\u00f9 il vend diff\u00e9rents types de produits sous ses marques YouTube, Google et Android. Pour entrer, cliquez sur <a href=\"https:\/\/your.googlemerchandisestore.com\/\">ici<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3935\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-merchant-store.png\" alt=\"\" width=\"1000\" height=\"740\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-merchant-store.png 1000w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-merchant-store-300x222.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-merchant-store-768x568.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-merchant-store-806x596.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-merchant-store-558x413.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-merchant-store-655x485.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-merchant-store-820x607.png 820w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>La premi\u00e8re question qui nous vient \u00e0 l&#039;esprit est de savoir combien de personnes peuvent acheter ces types de produits. Ou s&#039;il existe un public important qui s&#039;int\u00e9resse \u00e0 ces types d&#039;articles. La bonne nouvelle est que nous pouvons conna\u00eetre ces informations sans faire aucun investissement.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3956\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-demostracion-1024x582.png\" alt=\"\" width=\"945\" height=\"537\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-demostracion-1024x582.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-demostracion-300x171.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-demostracion-768x437.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-demostracion-1612x917.png 1612w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-demostracion-1116x635.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-demostracion-806x458.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-demostracion-558x317.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-demostracion-655x373.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-demostracion-820x466.png 820w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>Google autorise l&#039;acc\u00e8s \u00e0 un compte de d\u00e9monstration, afin que toutes les fonctionnalit\u00e9s propos\u00e9es par Google Analytics puissent \u00eatre test\u00e9es. Les informations observ\u00e9es dans ce compte proviennent du magasin de merchandising. Pour acc\u00e9der \u00e0 ce compte d\u00e9mo, vous devez entrer\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/6367342?hl=es\">ce lien,<\/a>\u00a0Et bien s\u00fbr, nous devons avoir un compte Google Analytics pour pouvoir le faire.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3957\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-demostracion-2-1024x568.png\" alt=\"\" width=\"945\" height=\"524\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-demostracion-2-1024x568.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-demostracion-2-300x167.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-demostracion-2-768x426.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-demostracion-2-1612x895.png 1612w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-demostracion-2-1116x619.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-demostracion-2-806x447.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-demostracion-2-558x310.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-demostracion-2-655x364.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-demostracion-2-820x455.png 820w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>Les informations que nous allons voir dans ce compte correspondent \u00e0 ce que nous pourrions trouver dans une boutique e-commerce classique comprenant les informations suivantes:<\/p>\n<ul>\n<li>Source de trafic: cela inclut le trafic organique, payant et display.<\/li>\n<li>Donn\u00e9es de contenu: informations sur le comportement des utilisateurs sur le site, y compris les URL des pages qui ont \u00e9t\u00e9 visit\u00e9es et comment l&#039;interaction avec elles s&#039;est d\u00e9roul\u00e9e.<\/li>\n<li>Donn\u00e9es de transaction: c&#039;est-\u00e0-dire les achats.<\/li>\n<\/ul>\n<p>Tous les utilisateurs de ce compte de d\u00e9monstration ont un acc\u00e8s en lecture et en analyse. Esto significa que se puede observar la informaci\u00f3n acerca de configuraci\u00f3n y reportes, tambi\u00e9n trabajar con la informaci\u00f3n de estos (por ejemplo, filtrar una tabla, agregar una dimensi\u00f3n secundaria o crear un segmento), pero no podemos modificar la configuraci\u00f3n de la cuenta o sus objectifs.<\/p>\n<p>On peut m\u00eame voir l&#039;entonnoir de vente du magasin, ce qui est int\u00e9ressant \u00e0 ce sujet est que l&#039;information est vraiment ce qui se passe, c&#039;est-\u00e0-dire que les r\u00e9sultats sont r\u00e9els.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3958\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-de-ejemplo-1024x580.png\" alt=\"\" width=\"945\" height=\"535\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-de-ejemplo-1024x580.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-de-ejemplo-300x170.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-de-ejemplo-768x435.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-de-ejemplo-1612x912.png 1612w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-de-ejemplo-1116x632.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-de-ejemplo-806x456.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-de-ejemplo-558x316.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-de-ejemplo-655x371.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-analytics-cuenta-de-ejemplo-820x464.png 820w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>En bref, c&#039;est un excellent outil pour se rapprocher de Google Analytics et apprendre de la pratique. Si c&#039;est la premi\u00e8re fois que vous abordez la plateforme, cela vous aidera \u00e0 gagner en confiance tout en impl\u00e9mentant petit \u00e0 petit des codes et en d\u00e9veloppant vos connaissances de la plateforme. Apr\u00e8s tout, il est beaucoup plus facile d&#039;apprendre avec cette d\u00e9mo sachant que nous pouvons \u00e9diter des choses sans rien endommager.<\/p>\n<p>Connaissiez-vous cet outil? Parlez-nous de votre exp\u00e9rience et si vous avez trouv\u00e9 une curiosit\u00e9 en parcourant ce compte de d\u00e9monstration.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>La mejor manera de aprender algo es a trav\u00e9s de la pr\u00e1ctica. Si te interesa conocer en profundidad c\u00f3mo sacarle el mayor provecho a Google Analytics, es necesario aprender a trav\u00e9s del uso de la herramienta en un sitio web. No importa cu\u00e1ntos art\u00edculos leamos, la pr\u00e1ctica es lo que realmente nos asegura que hemos&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-3934","post","type-post","status-publish","format-standard","hentry","category-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aprender Google Analytics con una cuenta de demostraci\u00f3n - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/google-analytics\/google-analytics-account-demo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aprender Google Analytics con una cuenta de demostraci\u00f3n - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"La mejor manera de aprender algo es a trav\u00e9s de la pr\u00e1ctica. Si te interesa conocer en profundidad c\u00f3mo sacarle el mayor provecho a Google Analytics, es necesario aprender a trav\u00e9s del uso de la herramienta en un sitio web. No importa cu\u00e1ntos art\u00edculos leamos, la pr\u00e1ctica es lo que realmente nos asegura que hemos&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/google-analytics\/google-analytics-account-demo\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-11T13:51:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-merchant-store.png\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/de\/google-analytics\/google-analytics-account-demo\/\",\"url\":\"https:\/\/guillermopareja.com\/de\/google-analytics\/google-analytics-account-demo\/\",\"name\":\"Aprender Google Analytics con una cuenta de demostraci\u00f3n - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/google-analytics\/google-analytics-account-demo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/google-analytics\/google-analytics-account-demo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-merchant-store.png\",\"datePublished\":\"2019-01-11T13:51:43+00:00\",\"dateModified\":\"2019-01-11T13:51:43+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/google-analytics\/google-analytics-account-demo\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/de\/google-analytics\/google-analytics-account-demo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/google-analytics\/google-analytics-account-demo\/#primaryimage\",\"url\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-merchant-store.png\",\"contentUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/google-merchant-store.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/de\/google-analytics\/google-analytics-account-demo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Aprender Google Analytics con una cuenta de demostraci\u00f3n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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