{"id":3943,"date":"2018-12-27T10:35:09","date_gmt":"2018-12-27T13:35:09","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3943"},"modified":"2018-12-27T10:35:09","modified_gmt":"2018-12-27T13:35:09","slug":"supermetrics-nuevos-conectores-data-studio","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/supermetrie-nouveaux-connecteurs-data-studio\/","title":{"rendered":"Superm\u00e9trie: deux nouveaux connecteurs sont d\u00e9sormais disponibles dans Data Studio"},"content":{"rendered":"<p>Beaucoup d&#039;entre vous savent que j&#039;utilise Data Studio li\u00e9 \u00e0 <a href=\"https:\/\/affiliate.supermetrics.com\/1267.html\">Superm\u00e9trie<\/a> et j&#039;ai d\u00e9j\u00e0 recommand\u00e9 l&#039;utilisation de ces plates-formes. Si c&#039;est la premi\u00e8re fois que vous en entendez parler, Data Studio offre la possibilit\u00e9 d&#039;acc\u00e9der \u00e0 un catalogue assez robuste de connecteurs \u00e0 partir de plus de 500 sources de donn\u00e9es. Cela nous permet de centraliser nos rapports en un seul endroit.<\/p>\n<p>Google a r\u00e9cemment annonc\u00e9 le lancement de connecteurs pour les vid\u00e9os Display et 360, ainsi que pour Search Ads 360.<\/p>\n<p>Ces connecteurs permettent d&#039;acc\u00e9der aux informations publicitaires de votre plateforme marketing Google dans Data Studio. Nous pouvons explorer les donn\u00e9es de chaque canal ou en conjonction avec des informations de Google Analytics ou Google Sheets.<\/p>\n<p>Une fois les sources li\u00e9es, nous pouvons personnaliser les rapports en fonction de nos besoins. Par exemple, nous pouvons ajouter des graphiques pour visualiser les informations de mani\u00e8re plus attrayante, et de mani\u00e8re \u00e0 ce que les rapports r\u00e9alis\u00e9s conservent la marque ou le style utilis\u00e9 dans l&#039;entreprise ou la marque pour laquelle ils travaillent. Il est \u00e9galement important de noter que les rapports peuvent \u00eatre facilement partag\u00e9s.<\/p>\n<p>Supposons que nous souhaitons cr\u00e9er un rapport pour comparer les performances de la publicit\u00e9 sur Display and Video 360, Search Ads 360 et Google Ads. Nous pouvons utiliser le mod\u00e8le de performances publicitaires de Google pour afficher les statistiques cl\u00e9s ou cr\u00e9er un rapport personnalis\u00e9 \u00e0 l&#039;aide de connecteurs pour importer du contenu. \u00c0 partir de l\u00e0, vous pouvez utiliser la fonctionnalit\u00e9 \u00abExplorer\u00bb pour exp\u00e9rimenter en utilisant diff\u00e9rentes visualisations et organiser les informations comme bon vous semble. Vous pouvez \u00e9galement combiner les donn\u00e9es et effectuer des analyses sur au moins trois ensembles de donn\u00e9es.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3944\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/data-studio-1024x576.gif\" alt=\"\" width=\"945\" height=\"532\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/data-studio-1024x576.gif 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/data-studio-300x169.gif 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/data-studio-768x432.gif 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/data-studio-1612x907.gif 1612w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/data-studio-1116x628.gif 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/data-studio-806x453.gif 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/data-studio-558x314.gif 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/data-studio-655x368.gif 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/data-studio-820x461.gif 820w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/>Ainsi, nous pouvons observer les comportements, les tendances et les performances des campagnes et les partager avec l&#039;\u00e9quipe de travail, l&#039;agence m\u00e9dia ou toute autre personne pouvant \u00eatre utilis\u00e9e pour optimiser le travail effectu\u00e9.<\/p>\n<p>Si vous avez d\u00e9j\u00e0 essay\u00e9 ces deux nouveaux connecteurs, parlez-nous de votre exp\u00e9rience.<\/p>","protected":false},"excerpt":{"rendered":"<p>Beaucoup d&#039;entre vous savent que j&#039;utilise Data Studio li\u00e9 \u00e0 Supermetrics et que j&#039;ai d\u00e9j\u00e0 recommand\u00e9 d&#039;utiliser ces plateformes. Au cas o\u00f9 c&#039;est la premi\u00e8re fois que vous entendez parler de cela, Data Studio offre la possibilit\u00e9 d&#039;acc\u00e9der \u00e0 un catalogue assez robuste de connecteurs \u00e0 partir de plus de 500 sources de donn\u00e9es. Ceci permet\u2026<\/p>","protected":false},"author":1,"featured_media":3945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Supermetrics: Dos nuevos conectores est\u00e1n ahora disponibles en Data Studio - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/supermetrie-nouveaux-connecteurs-data-studio\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supermetrics: Dos nuevos conectores est\u00e1n ahora disponibles en Data Studio - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Muchos de ustedes saben que utilizo Data Studio vinculado a Supermetrics y he recomendado el uso de estas plataformas anteriormente. 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