{"id":397,"date":"2010-01-03T01:06:20","date_gmt":"2010-01-03T04:06:20","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=397"},"modified":"2010-01-03T01:06:20","modified_gmt":"2010-01-03T04:06:20","slug":"permission-marketing-vs-interruption-marketing","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/permission-marketing-vs-interruption-marketing\/","title":{"rendered":"Marketing de permission vs. Marketing d&#039;interruption"},"content":{"rendered":"<p>Combien de fois vous est-il arriv\u00e9 qu&#039;en regardant une publicit\u00e9 \u00e0 la t\u00e9l\u00e9vision, vous ne pouviez que penser: <strong>&quot;Quoi Je fais attention \u00e0 la lenteur du trafic? \u00bb <\/strong>pendant que vous attendiez que les Simpsons rejouent?<\/p>\n<p>C&#039;est ce que <a href=\"http:\/\/en.wikipedia.org\/wiki\/Seth_Godin\">Seth Godin<\/a> appelle <strong>Marketing d&#039;interruption<\/strong> et c&#039;est un concept tr\u00e8s int\u00e9ressant qui englobe fondamentalement toutes les formes traditionnelles de marketing telles que la publicit\u00e9 \u00e0 la radio, \u00e0 la t\u00e9l\u00e9vision ou dans les magazines tandis que le <strong>Marketing de permission <\/strong>C&#039;est une fa\u00e7on plus \u00abconviviale\u00bb d&#039;approcher le client potentiel et englobe g\u00e9n\u00e9ralement les techniques de marketing en ligne.<\/p>\n<p><strong>Quel est le probl\u00e8me du marketing interrompu?<\/strong><\/p>\n<p>Fondamentalement, le probl\u00e8me est justement cela, qui interrompt le consommateur dans une activit\u00e9 quotidienne et les meilleurs consommateurs ont appris \u00e0 ne pas faire attention \u00e0 tout ce que leur dit une publicit\u00e9, ils ont appris \u00e0 les ignorer.<\/p>\n<p><strong>En quoi le marketing permissif est-il diff\u00e9rent?<\/strong><\/p>\n<p>Nous n&#039;interrompons pas l&#039;acheteur potentiel, mais nous abordons comme une solution \u00e0 un probl\u00e8me qu&#039;il a maintenant, nous g\u00e9n\u00e9rons la confiance et l&#039;autorit\u00e9 \u00e0 travers du contenu ou des produits gratuits de qualit\u00e9 (ebooks, plugins, etc.) puis nous demandons la &quot;permission&quot; par moyen d&#039;un abonnement volontaire \u00e0 une newsletter (ou \u00e0 tout autre moyen) pour envoyer plus de contenu et en temps voulu \u00e9galement des offres.<\/p>\n<p>La grande diff\u00e9rence est que maintenant c&#039;est le client potentiel qui souhaite continuer \u00e0 entendre parler de nous,<strong> on ne plante pas un produit qui ne l&#039;int\u00e9resse pas en plein visage ... mais il nous demande plus d&#039;informations sur notre produit \/ service.<\/strong><\/p>\n<p>La capacit\u00e9 de livrer diff\u00e9rents messages \u00e0 diff\u00e9rents types de clients est ce qui fait d&#039;Internet une plate-forme de marketing flexible et personnalisable \u00e0 grande \u00e9chelle.<\/p>\n<p><strong>Les e-mails que nous envoyons \u00e0 une personne qui vient de s&#039;abonner \u00e0 notre newsletter peuvent (et dans de nombreux cas DOIVENT) \u00eatre diff\u00e9rents de ceux que nous envoyons \u00e0 quelqu&#039;un qui nous suit depuis plus longtemps.<\/strong>C&#039;est l\u00e0 qu&#039;une bonne campagne d&#039;email marketing joue un r\u00f4le important.<\/p>\n<p>Les sp\u00e9cialistes du marketing en ligne cherchent \u00e0 montrer notre message au consommateur potentiel lorsqu&#039;ils sont int\u00e9ress\u00e9s par notre produit ou service,<strong> nous l&#039;avons attrap\u00e9 \u00aben flagrant d\u00e9lit\u00bb.<\/strong><\/p>\n<p><strong>Avec le marketing permissif, nous ne cherchons pas seulement \u00e0 vous attraper <em>Dans Fraganti<\/em> Nous cherchons \u00e9galement \u00e0 cr\u00e9er une relation \u00e0 long terme.<\/strong><\/p>\n<p>Le concept de marketing permissif est tr\u00e8s int\u00e9ressant et je vais l&#039;\u00e9largir dans les articles suivants, je ne sais pas si ce type de marketing peut \u00eatre appliqu\u00e9 \u00e0 tous les produits \/ services et march\u00e9s ... mais au moins cela fonctionne tr\u00e8s bien pour moi et j&#039;esp\u00e8re voir plus de fruits en 2010, vous en serez inform\u00e9 \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Cuantas veces te sucedi\u00f3 que mirando una publicidad en la TV s\u00f3lo se te ocurr\u00eda pensar: \u00abQu\u00e9 &lt;inserte insulto aqu\u00ed&gt; me importa el tr\u00e1nsito lento?\u00bb mientras esperabas a que vuelvan a dar los Simpsons? Eso es lo que Seth Godin llama Interruption Marketing (Marketing Interruptivo) y es un concepto muy interesante que engloba b\u00e1sicamente a&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10,37],"class_list":["post-397","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-marketing-online","tag-marketing-permisivo"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Permission Marketing vs. Interruption Marketing - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Permission Marketing vs. Interruption Marketing. 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