{"id":3973,"date":"2019-02-06T13:34:54","date_gmt":"2019-02-06T16:34:54","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3973"},"modified":"2019-02-06T16:46:42","modified_gmt":"2019-02-06T19:46:42","slug":"conector-quora-ads-supermetrics","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/connecteur-quora-ads-supermetrics\/","title":{"rendered":"Nouveau connecteur Quora Ads pour Supermetrics"},"content":{"rendered":"

R\u00e9cemment Superm\u00e9trie<\/a> a annonc\u00e9 le lancement du connecteur pour Quora Ads. Avec cela, vous pouvez facilement collecter les informations des annonces \u00e0 stocker et \u00e0 afficher dans Google Sheets, Google Data Studio, Excel et d'autres outils.<\/p>\n

Pourquoi Quora Ads?<\/b><\/em><\/p>\n

Quora est l'une des plates-formes qui r\u00e9alise actuellement la plus grande quantit\u00e9 de contenu g\u00e9n\u00e9r\u00e9 par ses utilisateurs. Il a une base de 300 millions d'utilisateurs actifs par mois et est un centre de contenu de haute qualit\u00e9, car il repose principalement sur des r\u00e9ponses compl\u00e8tes et d\u00e9taill\u00e9es g\u00e9n\u00e9r\u00e9es par des professionnels. Ainsi, il devient un excellent canal pour toucher les utilisateurs avec une forte intention d'achat ou dans la recherche d'informations pour en savoir plus sur un produit.<\/p>\n

Quora Ads a \u00e9t\u00e9 lanc\u00e9 en 2017 et a attir\u00e9 l'attention des sp\u00e9cialistes du marketing, en particulier ceux qui travaillent avec des produits ou services B2B. L'une de ses caract\u00e9ristiques les plus pertinentes est les r\u00e9ponses promues, qui sont affich\u00e9es \u00e0 c\u00f4t\u00e9 d'un contenu de qualit\u00e9.<\/p>\n

Bien que la plateforme ait \u00e9t\u00e9 r\u00e9cemment lanc\u00e9e, les outils d'ench\u00e8res et de ciblage sont tr\u00e8s bien d\u00e9velopp\u00e9s. Au sein de ces derniers, nous avons la possibilit\u00e9 de segmenter selon des questions tr\u00e8s pr\u00e9cises ou de le faire de mani\u00e8re plus large en prenant des th\u00e8mes ou des publics. Il est int\u00e9ressant de noter que vous pouvez importer une liste de mots cl\u00e9s de votre compte Google Ads et les utiliser pour d\u00e9finir des sujets, des questions sp\u00e9cifiques ou des centres d'int\u00e9r\u00eat de notre cible.<\/p>\n

Les options d'ench\u00e8res sont CPC, CPA cible et CPM. Il est utile de pr\u00e9ciser que la structure de la campagne est tr\u00e8s similaire \u00e0 celle d'autres plates-formes telles que Google Ads, avec trois niveaux: Campagne, Adset et Ad.<\/p>\n

Parlons du connecteur Supermetrics et de ses avantages:<\/b><\/p>\n

 <\/p>\n

B\u00e9n\u00e9fice #1: Collecte compl\u00e8te des informations de Quora<\/b><\/em><\/p>\n

Par la suite, vous pouvez utiliser des filtres ou s\u00e9lectionner des plages de temps pour observer des informations sp\u00e9cifiques.<\/p>\n

 <\/p>\n

Avantage #2: cr\u00e9ez vos tableaux de bord Quora Ads dans Google Sheets, Excel et Google Data Studio.<\/b><\/em><\/p>\n

Vous pouvez analyser les m\u00e9triques en profondeur dans une feuille de calcul ou cr\u00e9er de superbes visualisations des KPI dans Google Data Studio.<\/p>\n

 <\/p>\n

Avantage #3: Cr\u00e9ez un rapport complet sur les canaux de canaux, y compris les informations Quora.<\/b><\/em><\/p>\n

Vous pouvez comparer les performances de campagnes similaires \u00e0 celles de plates-formes telles que Google ou Facebook Ads.<\/p>\n

 <\/p>\n

Avantage #4: d'une vue d'ensemble \u00e0 des d\u00e9tails particuliers <\/b><\/em><\/p>\n

Les performances du compte peuvent \u00eatre surveill\u00e9es au niveau de la campagne, de l'ensemble d'annonces ou de l'annonce.<\/p>\n

 <\/p>\n

Avantage #5: comparaison facile entre les diff\u00e9rentes campagnes Quora.<\/b><\/em><\/p>\n

Identifiez la campagne qui fonctionne le mieux et comparez ses statistiques en un seul endroit.<\/p>\n

 <\/p>\n

Le tableau de bord Quora Ads pour Google Data Studio<\/b><\/em><\/p>\n

Supermetrics propose un mod\u00e8le gratuit et pr\u00eat \u00e0 l'emploi afin que nous puissions avoir un aper\u00e7u des performances de nos publicit\u00e9s sur Quora.<\/p>\n

En haut se trouvent certaines statistiques cl\u00e9s: impressions, clics, conversions, statistiques de co\u00fbt, etc.<\/p>\n

Dans la section inf\u00e9rieure, vous pouvez voir un tableau d\u00e9taill\u00e9 dans lequel les campagnes avec les meilleurs r\u00e9sultats seront affich\u00e9es. Nous pouvons \u00e9galement connecter plusieurs comptes Quora Ads et changer facilement de compte dans le tableau de bord pour observer les performances de chacun.<\/p>\n

\"annonces<\/p>\n

Avez-vous d\u00e9j\u00e0 essay\u00e9 Quora Ads? Si vous aviez une chance, dites-nous ce que vous pensez du connecteur Superm\u00e9trie<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Recientemente Supermetrics anunci\u00f3 el lanzamiento del conector para Quora Ads. Con este se puede recolectar f\u00e1cilmente la informaci\u00f3n de los anuncios para ser almacenados y visualizados en Google Sheets, Google Data Studio, Excel y otras herramientas. \u00bfPor qu\u00e9 anuncios de Quora? Quora es una de las plataformas que actualmente logra mayor cantidad de contenido generado…<\/p>","protected":false},"author":1,"featured_media":3974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"\nNuevo conector de Quora Ads para Supermetrics - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Recientemente Supermetrics anunci\u00f3 el lanzamiento del conector para Quora Ads. 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