{"id":3985,"date":"2019-02-11T13:20:28","date_gmt":"2019-02-11T16:20:28","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3985"},"modified":"2019-02-11T13:20:28","modified_gmt":"2019-02-11T16:20:28","slug":"consejos-imagenes-google-shopping","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/astuces-images-google-shopping\/","title":{"rendered":"Comment optimiser vos images Google Shopping\u00a0"},"content":{"rendered":"<div dir=\"auto\">Les annonces pour une offre de produit sont tr\u00e8s importantes et vos images encore plus. Ceux-ci jouent un r\u00f4le tr\u00e8s important dans la d\u00e9cision d&#039;acheter un article lors de l&#039;utilisation de Google Shopping. Ne pas avoir la bonne image peut diminuer la qualit\u00e9 de notre flux et affecter nos r\u00e9sultats.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">L&#039;image est la partie la plus importante de l&#039;annonce, il est donc important non seulement qu&#039;elle r\u00e9ponde aux exigences de Google, mais qu&#039;elle soit \u00e9galement attrayante et suscite l&#039;int\u00e9r\u00eat de notre utilisateur.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Aujourd&#039;hui, je veux parler de certaines des meilleures pratiques et des exigences pour tirer le meilleur parti des images.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Commen\u00e7ons par les exigences:<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Vous devez d&#039;abord avoir le <strong>lien image<\/strong>, c&#039;est-\u00e0-dire une URL pour l&#039;image elle-m\u00eame, elle doit faire partie du flux.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Il en va de m\u00eame pour les images \u00abrepr\u00e9sentatives\u00bb, qui ne sont pas autoris\u00e9es sauf dans deux cas:<\/div>\n<ul>\n<li dir=\"auto\">\u00a0Dans les cat\u00e9gories de mat\u00e9riel ou de pi\u00e8ces de v\u00e9hicules. Dans ce sc\u00e9nario, les illustrations sont autoris\u00e9es si n\u00e9cessaire.\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3986\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images2.png\" alt=\"\" width=\"317\" height=\"441\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images2.png 317w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images2-216x300.png 216w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/><\/li>\n<li dir=\"auto\">Dans les ateliers de peinture, les images uniquement en couleur sont autoris\u00e9es.<\/li>\n<\/ul>\n<div dir=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3987\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images3.png\" alt=\"\" width=\"600\" height=\"326\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images3.png 600w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images3-300x163.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images3-558x303.png 558w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">L&#039;image doit repr\u00e9senter fid\u00e8lement ce que nous vendons, cela peut para\u00eetre \u00e9vident mais nous devons faire particuli\u00e8rement attention pour que les arri\u00e8re-plans ou les \u00e9l\u00e9ments de la photo ne ressortent pas plus que le produit lui-m\u00eame.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Dans cet exemple, ce que nous vendons n&#039;est peut-\u00eatre pas bien compris: c&#039;est une couverture mais cela peut ressembler \u00e0 un long manteau. Il est donc important que le produit que nous vendons soit bien compris car c&#039;est peut-\u00eatre la premi\u00e8re fois qu&#039;un utilisateur le voit.<\/div>\n<div dir=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3988\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images4.png\" alt=\"\" width=\"388\" height=\"563\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images4.png 388w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images4-207x300.png 207w\" sizes=\"(max-width: 388px) 100vw, 388px\" \/><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">\u00a0Seuls les formats suivants sont accept\u00e9s .gif (sans animation), .jpeg, .png, .bmp et .tif \/ .tiff.<\/div>\n<div dir=\"auto\">\u00a0La taille d&#039;image maximale est de 64 Mpx et le poids est de 16 Mo<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Assurez-vous que l&#039;image est claire, ceci est particuli\u00e8rement important pour les v\u00eatements o\u00f9 l&#039;image doit \u00eatre d&#039;au moins 250 \u00d7 250 px, et pour les autres articles non vestimentaires, l&#039;image doit \u00eatre d&#039;au moins 100 \u00d7 100 px.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">En fait, si \u00e0 tout moment l&#039;image n&#039;appara\u00eet pas en entr\u00e9e ou coup\u00e9e, c&#039;est parce que l&#039;image ne r\u00e9pond pas aux exigences.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Enfin, consid\u00e9rons les exigences d&#039;URL. Il est important de se rappeler que Google va reconna\u00eetre les images et leurs objectifs \u00e0 l&#039;aide de robots d&#039;exploration et d&#039;un algorithme. C&#039;est pourquoi il est essentiel d&#039;avoir la bonne URL.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Examinons certaines des exigences:<\/div>\n<ol>\n<li>Il faut utiliser la cat\u00e9gorie (image_link) dans le flux, l&#039;URL doit conduire \u00e0 l&#039;image principale du produit.<\/li>\n<li>Il doit commencer par HTTP ou HTTPS<\/li>\n<li>\u00a0L&#039;URL doit \u00eatre conforme \u00e0 la norme RFC 2369 ou RFC 1738, par exemple:<\/li>\n<\/ol>\n<ul>\n<li>Un espacio ser\u00eda %20<\/li>\n<li>Comillas ser\u00edan %22<\/li>\n<li>Numeral ser\u00eda %23<\/li>\n<\/ul>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">\u00a0Nous avons d\u00e9j\u00e0 vu les exigences, voyons maintenant les meilleures pratiques pour choisir la meilleure image possible<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><strong>\u00a0Taille de l&#039;image\u00a0<\/strong><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Des images de 800 \u00d7 800 px ou plus sont recommand\u00e9es. Ces images montrent le produit en g\u00e9n\u00e9ral avec une meilleure r\u00e9solution et plus de d\u00e9tails, comme on peut le voir dans l&#039;image ci-dessous.<\/div>\n<div dir=\"auto\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3990\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images6.png\" alt=\"\" width=\"195\" height=\"310\" \/><\/p>\n<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><strong>\u00a0Contenu de l&#039;image\u00a0<\/strong><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Comme nous l&#039;avons vu pr\u00e9c\u00e9demment, l&#039;image doit \u00eatre facile \u00e0 voir. Il est recommand\u00e9 d&#039;utiliser une couleur de fond plate sans logos, \u00e0 l&#039;exception du logo \u00e0 l&#039;int\u00e9rieur du produit. Ici, nous pouvons voir qu&#039;un produit avec plusieurs \u00e9l\u00e9ments autour de lui peut g\u00e9n\u00e9rer de la confusion et nuire au produit.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3991\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images7.png\" alt=\"\" width=\"200\" height=\"289\" \/><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><strong>\u00a0Retouche\u00a0<\/strong><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Il devient plus facile de prendre des photos de bonne qualit\u00e9 avec peu de ressources, cependant il est important de garder \u00e0 l&#039;esprit que m\u00eame si nous prenons les photos avec un tr\u00e8s bon \u00e9clairage, les retoucher peut nous aider \u00e0 avoir une image beaucoup plus nette. Comme on le voit sur l&#039;image, la photo non retouch\u00e9e a une couleur l\u00e9g\u00e8rement plus grise et cela peut lui donner une qualit\u00e9 un peu inf\u00e9rieure par rapport aux autres images.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3993\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images9.png\" alt=\"\" width=\"428\" height=\"321\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images9.png 428w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images9-300x225.png 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3994\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images10.png\" alt=\"\" width=\"464\" height=\"345\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images10.png 464w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images10-300x223.png 300w\" sizes=\"(max-width: 464px) 100vw, 464px\" \/><\/div>\n<div dir=\"auto\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Los anuncios de fichas de productos son muy importantes y sus im\u00e1genes a\u00fan m\u00e1s. \u00c9stas juegan un rol muy importante en la decisi\u00f3n de compra de un \u00edtem al utilizar Google Shopping. No tener la imagen adecuada nos puede disminuir la calidad de nuestro feed y afectar nuestros resultados. La imagen es la parte m\u00e1s&hellip;<\/p>","protected":false},"author":1,"featured_media":3996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo optimizar tus im\u00e1genes de Google shopping\u00a0 - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Los anuncios de fichas de productos son muy importantes y sus im\u00e1genes a\u00fan m\u00e1s. \u00c9stas juegan un rol muy importante en la decisi\u00f3n de compra de un \u00edtem al utilizar Google Shopping. 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