{"id":4026,"date":"2019-04-06T15:30:48","date_gmt":"2019-04-06T18:30:48","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4026"},"modified":"2019-04-06T15:30:48","modified_gmt":"2019-04-06T18:30:48","slug":"como-usar-audience-insights","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/publicites-facebook\/comment-utiliser-les-informations-sur-laudience\/","title":{"rendered":"Audience Insights: Comment trouver les meilleures audiences sur Facebook"},"content":{"rendered":"<p>Savez-vous o\u00f9 vivent vos clients? Sont-ils des femmes ou des hommes? Qu&#039;est-ce qu&#039;ils aiment sur Facebook? Tous parlent espagnol?<\/p>\n<p>Conna\u00eetre ces concepts de base sur vos audiences sera utile pour pouvoir les comparer, en trouver des similaires, planifier vos campagnes et cr\u00e9er des publicit\u00e9s pertinentes.<\/p>\n<p>Comment savoir si vos campagnes publicitaires Facebook sont significatives pour les utilisateurs? Lisez cet article et commencez \u00e0 utiliser Facebook Audience Insights pour trouver des r\u00e9ponses.<\/p>\n<p>Audience Insights est l&#039;un des outils les plus puissants (et gratuits) propos\u00e9s par Facebook, pour donner \u00e0 chaque entreprise les connaissances dont elle a besoin sur son audience et ainsi am\u00e9liorer les r\u00e9sultats de ses campagnes publicitaires Facebook.<\/p>\n<p>Vous trouverez ici tout ce dont vous avez besoin pour utiliser Facebook Audience Insights et affiner parfaitement votre audience, y compris une \u00e9tude de cas d&#039;AdEspresso, un outil de marketing num\u00e9rique.<\/p>\n<p>Si nous prenons une campagne publicitaire Facebook r\u00e9ussie et la d\u00e9composons en \u00e9l\u00e9ments de base, les trois principaux facteurs seraient:<\/p>\n<ul>\n<li>Impliquez la cr\u00e9ativit\u00e9 publicitaire, c&#039;est-\u00e0-dire une image ou une vid\u00e9o, le titre et le texte de l&#039;annonce.<\/li>\n<li>Un bon produit et une offre convaincante.<\/li>\n<li>Ciblez les meilleures audiences auxquelles diffuser vos annonces<\/li>\n<\/ul>\n<p>Alors comme l&#039;audience est l&#039;un des trois piliers du succ\u00e8s, comment savoir qui cibler avec nos publicit\u00e9s?<\/p>\n<p>Avec 2,27 milliards d&#039;utilisateurs actifs par mois sur Facebook (et plus d&#039;un milliard sur Instagram), il existe un grand potentiel pour restreindre votre audience et vous concentrer uniquement sur les personnes les plus int\u00e9ress\u00e9es par notre offre.<\/p>\n<p>Les options de ciblage de base disponibles dans le gestionnaire d&#039;annonces sont les suivantes:<\/p>\n<ul>\n<li>Audiences personnalis\u00e9es et similaires<\/li>\n<li>Emplacement<\/li>\n<li>\u00c2ge<\/li>\n<li>Genre<\/li>\n<li>langage<\/li>\n<li>D\u00e9mographie<\/li>\n<li>Int\u00e9r\u00eats<\/li>\n<li>Comportements<\/li>\n<li>Fans ou amis de fans d&#039;une page Facebook.<\/li>\n<\/ul>\n<p>Les audiences personnalis\u00e9es et similaires peuvent \u00eatre tr\u00e8s utiles, mais les nouveaux annonceurs peuvent ne pas avoir suffisamment d&#039;informations pour les cr\u00e9er, et les sp\u00e9cialistes du marketing \u00e9tablis peuvent les avoir utilis\u00e9s si souvent qu&#039;ils ont d\u00e9pass\u00e9 les audiences.<\/p>\n<p>C&#039;est l\u00e0 o\u00f9<strong> int\u00e9r\u00eats et orientation d\u00e9mographique<\/strong> entrer en jeu. Mais comment savoir quels int\u00e9r\u00eats cibler?<\/p>\n<p><strong>Premiers pas avec Audience Insights<\/strong><\/p>\n<p><strong>\u00a0<\/strong>Connectez-vous \u00e0 votre compte professionnel et cliquez sur le menu dans le coin sup\u00e9rieur gauche, sous la section \u00abPlan\u00bb.<\/p>\n<p>Ici, vous pouvez s\u00e9lectionner Audience Insights:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4027\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im1-1024x385.png\" alt=\"\" width=\"945\" height=\"355\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im1.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im1-300x113.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im1-768x289.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im1-806x303.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im1-558x210.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im1-655x246.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im1-820x308.png 820w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>Une fen\u00eatre pop-up vous sera alors pr\u00e9sent\u00e9e, vous permettant de choisir entre un public g\u00e9n\u00e9ral ou des personnes connect\u00e9es \u00e0 votre page Facebook:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4028\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im2-1024x714.png\" alt=\"\" width=\"945\" height=\"659\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im2.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im2-300x209.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im2-768x536.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im2-806x562.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im2-558x389.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im2-655x457.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im2-820x572.png 820w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p><em>Veuillez noter que pour prot\u00e9ger la confidentialit\u00e9 des utilisateurs, l&#039;option permettant de s\u00e9lectionner une audience personnalis\u00e9e a \u00e9t\u00e9 supprim\u00e9e en 2018.<\/em><\/p>\n<p>Une fois que tu as <strong>s\u00e9lectionn\u00e9 votre audience initiale<\/strong>, vous emm\u00e8nera au <strong>\u00e9cran principal<\/strong>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4029\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im3-1024x561.png\" alt=\"\" width=\"945\" height=\"518\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im3.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im3-300x164.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im3-768x421.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im3-806x442.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im3-558x306.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im3-655x359.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im3-820x449.png 820w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>le <strong>menu de gauche<\/strong> vous permet de filtrer l&#039;audience et les options disponibles sont:<\/p>\n<ul>\n<li>Pays, r\u00e9gion ou ville<\/li>\n<li>\u00c2ge: l&#039;\u00e2ge minimum pouvant \u00eatre s\u00e9lectionn\u00e9 est de 18 ans, contrairement aux annonces qui peuvent \u00eatre cibl\u00e9es sur les personnes de plus de 13 ans<\/li>\n<li>Genre<\/li>\n<li>Int\u00e9r\u00eats<\/li>\n<li>Fans de votre page Facebook.<\/li>\n<li>Diverses options avanc\u00e9es: langue, \u00e9ducation, \u00e9tat matrimonial, emploi, affinit\u00e9 multiculturelle, parents, politique (\u00c9tats-Unis uniquement) et \u00e9v\u00e9nements de la vie tels qu&#039;un nouvel emploi ou une nouvelle relation.<\/li>\n<\/ul>\n<p><strong>Rappelles toi:<\/strong><\/p>\n<p><strong>L&#039;emplacement par d\u00e9faut est les \u00c9tats-Unis.<\/strong><\/p>\n<p>Si vous ciblez un autre pays, assurez-vous de le modifier.<\/p>\n<p>Si vous ne pouvez pas obtenir suffisamment de donn\u00e9es pour le pays choisi et que les sections sont vides, retournez aux \u00c9tats-Unis.<\/p>\n<p>Bien que cela ne soit pas aussi pertinent, un public plus large vous permettra d&#039;acc\u00e9der \u00e0 plus de donn\u00e9es pour commencer \u00e0 explorer les int\u00e9r\u00eats.<\/p>\n<p><strong>Les informations ne peuvent \u00eatre fournies que s&#039;il y a au moins 1 000 personnes dans l&#039;audience.<\/strong><\/p>\n<p>Pour vous aider, Facebook fournit une estimation d&#039;audience en haut de la page; Si vous remarquez qu&#039;il devient trop petit, vous devez retirer un filtre.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4030\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im4-1024x434.png\" alt=\"\" width=\"945\" height=\"401\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im4-1024x434.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im4-300x127.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im4-768x326.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im4-1116x473.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im4-806x342.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im4-558x237.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im4-655x278.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im4-820x348.png 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im4.png 1226w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>Dans le cas illustr\u00e9 dans l&#039;image ci-dessus, il existe quatre onglets dans Audience Insights:<\/p>\n<ol>\n<li>D\u00e9mographie<\/li>\n<li>&quot;Aime&quot; des pages, de l&#039;emplacement et de l&#039;activit\u00e9.<\/li>\n<\/ol>\n<p>Pour d\u00e9montrer ce que fait chaque section, nous utiliserons un public d&#039;abonn\u00e9s Facebook d\u00e9termin\u00e9s comme \u00e9tude de cas.<\/p>\n<p>Les premiers graphiques pr\u00e9sent\u00e9s concernent l&#039;\u00e2ge et le sexe, l&#039;\u00e9tat matrimonial et le niveau d&#039;\u00e9ducation. Les barres grises sont les moyennes de tous les utilisateurs de Facebook dans ce groupe d\u00e9mographique et les barres bleues repr\u00e9sentent le public choisi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4031\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im5-1024x888.png\" alt=\"\" width=\"945\" height=\"819\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im5.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im5-300x260.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im5-768x666.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im5-806x699.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im5-558x484.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im5-655x568.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im5-820x711.png 820w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>Dans ce cas, nous pouvons voir que la plupart des utilisateurs ont entre 25 et 54 ans.<\/p>\n<p>Les &quot;fans&quot; de cette page sont l\u00e9g\u00e8rement plus susceptibles d&#039;\u00eatre c\u00e9libataires et sont tr\u00e8s instruits.<\/p>\n<p>La prochaine \u00e9tape est le nom des postes, beaucoup d&#039;entre eux sont dans les ventes, les affaires ou la technologie.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4032\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im6-1024x687.png\" alt=\"\" width=\"945\" height=\"634\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im6-1024x687.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im6-300x201.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im6-768x515.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im6-1116x748.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im6-806x540.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im6-558x374.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im6-655x439.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im6-820x550.png 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im6.png 1584w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>Quelles autres pages Facebook les fans de cette page aiment-ils?<\/p>\n<p>Il s&#039;av\u00e8re que d&#039;autres soci\u00e9t\u00e9s de marketing num\u00e9rique telles que Marketo, Leadpages et Infusionsoft sont populaires.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4033\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im7.png\" alt=\"\" width=\"512\" height=\"319\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im7.png 512w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im7-300x187.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>Cela nous donne des exemples \u00abd&#039;int\u00e9r\u00eats\u00bb \u00e0 utiliser pour cibler nos annonces.<\/p>\n<p>Maintenant vient le meilleur, le score d&#039;affinit\u00e9 (<strong>score d&#039;affinit\u00e9).<\/strong><\/p>\n<p>Facebook d\u00e9finit cela comme \u00abla probabilit\u00e9 que votre public aime une certaine page par rapport \u00e0 tout le monde sur Facebook\u00bb.<\/p>\n<p>D\u00e9couvrir des centres d&#039;int\u00e9r\u00eat sp\u00e9cifiques tels que les \u00abpublicit\u00e9s Bing\u00bb peut \u00eatre beaucoup plus utile et moins comp\u00e9titif que de cibler des int\u00e9r\u00eats de marketing num\u00e9rique plus larges et plus g\u00e9n\u00e9riques.<\/p>\n<p>Toutes les pages Facebook de la section de notation d&#039;affinit\u00e9 ne peuvent pas \u00eatre trouv\u00e9es dans les &quot;centres d&#039;int\u00e9r\u00eat&quot; disponibles, il vaut donc la peine de faire une liste de 10-20 afin que vous puissiez trouver 5-10 au moment de la cr\u00e9ation de vos campagnes.<\/p>\n<p>En outre, il faut du bon sens pour cr\u00e9er la liste.<\/p>\n<p>Par exemple, Old Dominion Freight Line n&#039;est pas align\u00e9 sur le marketing num\u00e9rique et peut donc \u00eatre interrompu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4034\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im8-1024x674.png\" alt=\"\" width=\"945\" height=\"622\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im8-1024x674.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im8-300x197.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im8-768x505.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im8-1116x734.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im8-806x530.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im8-558x367.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im8-655x431.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im8-820x539.png 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im8.png 1590w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>La section emplacement ne montre aucune tendance particuli\u00e8rement forte; Il faut s&#039;y attendre, car ceux qui travaillent en num\u00e9rique peuvent g\u00e9n\u00e9ralement travailler \u00e0 partir de n&#039;importe quel endroit disposant du Wi-Fi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4035\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im9-1024x686.png\" alt=\"\" width=\"945\" height=\"633\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im9-1024x686.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im9-300x201.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im9-768x514.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im9-1116x747.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im9-806x540.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im9-558x374.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im9-655x439.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im9-820x549.png 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im9.png 1580w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>Enfin, nous pouvons voir que les fans de pages sont beaucoup plus actifs sur Facebook que la personne moyenne et, sans surprise, ils ont tendance \u00e0 poss\u00e9der un ordinateur portable et un t\u00e9l\u00e9phone portable.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4036\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im10-1024x797.png\" alt=\"\" width=\"945\" height=\"736\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im10-1024x797.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im10-300x233.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im10-768x598.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im10-1116x868.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im10-806x627.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im10-558x434.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im10-655x510.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im10-820x638.png 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im10.png 1586w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Utiliser Audience Insights sans fans Facebook<\/strong><\/p>\n<p>Que pouvez-vous faire si vous n&#039;avez toujours pas assez d&#039;abonn\u00e9s sur votre page Facebook ou si vous souhaitez faire de la publicit\u00e9 pour un produit ou un service qui ne correspond pas \u00e0 votre c\u0153ur de m\u00e9tier?<\/p>\n<p>Le meilleur endroit pour commencer est de cr\u00e9er un personnage d&#039;acheteur et de d\u00e9finir certains int\u00e9r\u00eats.<\/p>\n<p><strong>Cr\u00e9ez et enregistrez de nouvelles audiences<\/strong><\/p>\n<p>Ne laissez pas votre travail se perdre, assurez-vous d&#039;enregistrer de nouvelles audiences afin de pouvoir les utiliser dans vos campagnes publicitaires Facebook plus tard.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4037\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im11-1024x407.png\" alt=\"\" width=\"945\" height=\"376\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im11-1024x407.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im11-300x119.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im11-768x305.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im11-1116x443.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im11-806x320.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im11-558x222.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im11-655x260.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im11-820x326.png 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im11.png 1284w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p><strong>Cr\u00e9ez maintenant votre meilleure annonce et montrez-la \u00e0 l&#039;audience id\u00e9ale<\/strong><\/p>\n<p>Une fois que vous avez trouv\u00e9 le public id\u00e9al, il est temps de le mettre en action.<\/p>\n<p>Appuyez simplement sur le bouton vert &quot;Cr\u00e9er une annonce&quot; en haut \u00e0 droite et vous serez redirig\u00e9 vers l&#039;Ad Manager.<\/p>\n<p>Choisissez un type de campagne (engagement, trafic, conversions, etc.) et vous trouverez l&#039;audience que vous avez cr\u00e9\u00e9e.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4038\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im12-1024x685.png\" alt=\"\" width=\"945\" height=\"632\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im12-1024x685.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im12-300x201.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im12-768x514.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im12-1116x746.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im12-806x539.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im12-558x373.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im12-655x438.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im12-820x548.png 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/art2-im12.png 1588w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p><strong>Derni\u00e8res pens\u00e9es<\/strong><\/p>\n<p>Facebook Audience Insights est l&#039;un des outils les plus puissants disponibles pour la recherche d&#039;audience et il est gratuit. C&#039;est quelque chose que chaque annonceur devrait utiliser.<\/p>\n<p>Il vaut la peine de bloquer 20 \u00e0 30 minutes dans votre emploi du temps pour examiner toutes les donn\u00e9es propos\u00e9es par Audience Insights et cr\u00e9er une liste de 10 centres d&#039;int\u00e9r\u00eat.<\/p>\n<p>Lorsque vous vous int\u00e9ressez \u00e0 des int\u00e9r\u00eats de recherche, gardez \u00e0 l&#039;esprit que vous essayez de trouver un type sp\u00e9cifique de personne, pas seulement une liste d&#039;int\u00e9r\u00eats directement li\u00e9s \u00e0 votre produit.<\/p>\n<p>Par exemple, un agent immobilier a constat\u00e9 que les clients int\u00e9ress\u00e9s par l&#039;immobilier de luxe \u00e9taient plus int\u00e9ress\u00e9s par les croisi\u00e8res et American Express que les autres soci\u00e9t\u00e9s immobili\u00e8res. De m\u00eame, ceux qui ach\u00e8tent de la cr\u00e8me pour le soin de la barbe peuvent \u00eatre des fans de bi\u00e8re artisanale et de disques vinyles plut\u00f4t que de marques de soins personnels.<\/p>\n<p>Alors, gardez l&#039;esprit ouvert lors de la cr\u00e9ation d&#039;une liste d&#039;int\u00e9r\u00eats et pensez vraiment \u00e0 votre march\u00e9 cible.<\/p>\n<p>M\u00eame avec des millions d&#039;annonceurs sur Facebook, vous pouvez trouver un angle de ciblage unique o\u00f9 vous aurez un r\u00e9el avantage sur vos concurrents.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfSabes d\u00f3nde viven tus clientes? \u00bfSon mujeres u hombres? \u00bfQu\u00e9 les gusta en Facebook?\u00a0 \u00bfTodos hablan espa\u00f1ol? Conocer estos conceptos b\u00e1sicos sobre tus audiencias te va a ser de utilidad para poder compararlas, encontrar otras similares, planificar tus campa\u00f1as y crear anuncios relevantes. \u00bfC\u00f3mo sabes si tus campa\u00f1as publicitarias de Facebook son significativas para los&hellip;<\/p>","protected":false},"author":1,"featured_media":4044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[],"class_list":["post-4026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Audience Insights: C\u00f3mo encontrar las mejores audiencias en Facebook - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/facebook-ads\/como-usar-insights-do-publico\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audience Insights: C\u00f3mo encontrar las mejores audiencias en Facebook - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"\u00bfSabes d\u00f3nde viven tus clientes? \u00bfSon mujeres u hombres? \u00bfQu\u00e9 les gusta en Facebook?\u00a0 \u00bfTodos hablan espa\u00f1ol? Conocer estos conceptos b\u00e1sicos sobre tus audiencias te va a ser de utilidad para poder compararlas, encontrar otras similares, planificar tus campa\u00f1as y crear anuncios relevantes. \u00bfC\u00f3mo sabes si tus campa\u00f1as publicitarias de Facebook son significativas para los&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/facebook-ads\/como-usar-insights-do-publico\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-06T18:30:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/header-art-2-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"299\" \/>\n\t<meta property=\"og:image:height\" content=\"168\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/pt\/facebook-ads\/como-usar-insights-do-publico\/\",\"url\":\"https:\/\/guillermopareja.com\/pt\/facebook-ads\/como-usar-insights-do-publico\/\",\"name\":\"Audience Insights: C\u00f3mo encontrar las mejores audiencias en Facebook - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/pt\/facebook-ads\/como-usar-insights-do-publico\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/pt\/facebook-ads\/como-usar-insights-do-publico\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/header-art-2-1.png\",\"datePublished\":\"2019-04-06T18:30:48+00:00\",\"dateModified\":\"2019-04-06T18:30:48+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/pt\/facebook-ads\/como-usar-insights-do-publico\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/pt\/facebook-ads\/como-usar-insights-do-publico\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/pt\/facebook-ads\/como-usar-insights-do-publico\/#primaryimage\",\"url\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/header-art-2-1.png\",\"contentUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/header-art-2-1.png\",\"width\":299,\"height\":168},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/pt\/facebook-ads\/como-usar-insights-do-publico\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Audience Insights: C\u00f3mo encontrar las mejores audiencias en Facebook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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