{"id":4052,"date":"2019-06-19T12:09:48","date_gmt":"2019-06-19T15:09:48","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4052"},"modified":"2019-06-19T12:09:48","modified_gmt":"2019-06-19T15:09:48","slug":"maximiza-la-puntuacion-de-optimizacion-en-google-ads","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/maximiser-le-score-doptimisation-dans-les-annonces-google\/","title":{"rendered":"Optimisez votre score d'optimisation Google Ads"},"content":{"rendered":"

Google Ads a r\u00e9cemment lanc\u00e9 le <\/span>score d'optimisation<\/span><\/i> afin qu'en activant les suggestions, vous puissiez mieux comprendre votre compte et en tirer le maximum de potentiel. Ces suggestions peuvent concerner la mise en veille des mots cl\u00e9s, l'ajout d'autres annonces ou l'activation des ench\u00e8res automatiques. Pour activer cette option, vous devez vous rendre sur la page "Recommandations" et avec cette mise \u00e0 jour, vous serez en mesure de g\u00e9n\u00e9rer plus de conversions et de rentabilit\u00e9 dans vos campagnes lors de l'allocation du budget.<\/span><\/p>\n

La <\/span>score d'optimisation, <\/span><\/i>Comme son nom l'indique, il s'agit d'une valeur en pourcentage entre z\u00e9ro et cent, o\u00f9 ceci (100%) repr\u00e9sente l'optimisation maximale des opportunit\u00e9s que la plateforme identifie pour votre compte \u00e0 un moment donn\u00e9. Il peut \u00eatre utilis\u00e9 \u00e0 la fois lors de la r\u00e9alisation d'une campagne et concernant la configuration de votre compte ou celui de l'administrateur.<\/span><\/p>\n

Dans l'exemple suivant, le <\/span>score d'optimisation <\/span><\/i>Dans l'image, il montre une valeur de 72,4%, qui peut \u00eatre optimis\u00e9e jusqu'\u00e0 atteindre 100%, \u00e0 condition que vous assistiez et appliquiez les recommandations fournies par Google Ads.<\/span><\/p>\n

\"\"<\/p>\n

Pour mieux vous montrer les avantages de l'utilisation de cette section, je vous pr\u00e9sente quelques situations dans lesquelles le score d'optimisation a jou\u00e9 un r\u00f4le fondamental dans l'am\u00e9lioration des r\u00e9sultats.<\/p>\n

Dans le premier exemple, Hanapin Marketing a accord\u00e9 une grande attention et un grand int\u00e9r\u00eat aux recommandations qui favorisaient la gestion quotidienne de ses multiples comptes, afin de tirer le meilleur parti des campagnes de ses clients. Dans l'une de ces campagnes, la plate-forme vous a sugg\u00e9r\u00e9 de modifier la strat\u00e9gie d'ench\u00e8res et de ne plus utiliser le <\/span>CPC am\u00e9lior\u00e9<\/span><\/i>, adopter <\/span>maximiser les conversions<\/span><\/i>, une strat\u00e9gie enti\u00e8rement automatique. Suite \u00e0 cette recommandation, l'agence a augment\u00e9 les conversions de ses clients de 44 % et r\u00e9duit le CPA de 32%.<\/span><\/p>\n

Dans un autre exemple similaire <\/span>Wpromote,<\/span> une agence de marketing num\u00e9rique, a utilis\u00e9 le <\/span>score d'optimisation<\/span><\/i> pour d\u00e9velopper vos comptes tout en atteignant vos objectifs d'efficacit\u00e9 en modifiant votre strat\u00e9gie d'ench\u00e8res en <\/span>CPA cible<\/span><\/i> dans une campagne de remarketing qui a augment\u00e9 les conversions de 20% et r\u00e9duit le CPA de 16%.<\/span><\/p>\n

Rappelez-vous que p<\/span>Pour utiliser le score d'optimisation vous devez vous rendre sur la page "Recommandations" de votre compte, cependant, je vous laisse le <\/span>Guide officiel <\/span><\/a>pour utiliser le score d'optimisation et la page de recommandation. J'esp\u00e8re que tu trouves cela utile!<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Google Ads a r\u00e9cemment publi\u00e9 le score d'optimisation afin qu'en activant les suggestions, vous puissiez mieux comprendre votre compte et en tirer le meilleur parti. Ces suggestions peuvent concerner la mise en veille des mots cl\u00e9s, l'ajout d'autres annonces ou l'activation des ench\u00e8res automatiques. Pour activer cette option, vous devez ...<\/p>","protected":false},"author":1,"featured_media":4057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"\nMaximiza la puntuaci\u00f3n de optimizaci\u00f3n en Google Ads - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Hace poco Google Ads lanz\u00f3 la puntuaci\u00f3n de optimizaci\u00f3n a fin de que a trav\u00e9s de la habilitaci\u00f3n de sugerencias puedas comprender mejor tu cuenta y obtener el m\u00e1ximo potencial de ella.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maximiza la puntuaci\u00f3n de optimizaci\u00f3n en Google Ads - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Hace poco Google Ads lanz\u00f3 la puntuaci\u00f3n de optimizaci\u00f3n a fin de que a trav\u00e9s de la habilitaci\u00f3n de sugerencias puedas comprender mejor tu cuenta y obtener el m\u00e1ximo potencial de ella.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-19T15:09:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/blog-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"806\" \/>\n\t<meta property=\"og:image:height\" content=\"459\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/\",\"url\":\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/\",\"name\":\"Maximiza la puntuaci\u00f3n de optimizaci\u00f3n en Google Ads - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/blog-1.jpg\",\"datePublished\":\"2019-06-19T15:09:48+00:00\",\"dateModified\":\"2019-06-19T15:09:48+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Hace poco Google Ads lanz\u00f3 la puntuaci\u00f3n de optimizaci\u00f3n a fin de que a trav\u00e9s de la habilitaci\u00f3n de sugerencias puedas comprender mejor tu cuenta y obtener el m\u00e1ximo potencial de ella.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/#primaryimage\",\"url\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/blog-1.jpg\",\"contentUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/blog-1.jpg\",\"width\":806,\"height\":459},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Maximiza la puntuaci\u00f3n de optimizaci\u00f3n en Google Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/fr\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Maximiza la puntuaci\u00f3n de optimizaci\u00f3n en Google Ads - Marketing y Anal\u00edtica Digital","description":"Hace poco Google Ads lanz\u00f3 la puntuaci\u00f3n de optimizaci\u00f3n a fin de que a trav\u00e9s de la habilitaci\u00f3n de sugerencias puedas comprender mejor tu cuenta y obtener el m\u00e1ximo potencial de ella.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/","og_locale":"fr_FR","og_type":"article","og_title":"Maximiza la puntuaci\u00f3n de optimizaci\u00f3n en Google Ads - Marketing y Anal\u00edtica Digital","og_description":"Hace poco Google Ads lanz\u00f3 la puntuaci\u00f3n de optimizaci\u00f3n a fin de que a trav\u00e9s de la habilitaci\u00f3n de sugerencias puedas comprender mejor tu cuenta y obtener el m\u00e1ximo potencial de ella.","og_url":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2019-06-19T15:09:48+00:00","og_image":[{"width":806,"height":459,"url":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/blog-1.jpg","type":"image\/jpeg"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"\u00c9crit par":"Guillermo Pareja","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/","url":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/","name":"Maximiza la puntuaci\u00f3n de optimizaci\u00f3n en Google Ads - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/blog-1.jpg","datePublished":"2019-06-19T15:09:48+00:00","dateModified":"2019-06-19T15:09:48+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"Hace poco Google Ads lanz\u00f3 la puntuaci\u00f3n de optimizaci\u00f3n a fin de que a trav\u00e9s de la habilitaci\u00f3n de sugerencias puedas comprender mejor tu cuenta y obtener el m\u00e1ximo potencial de ella.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/#primaryimage","url":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/blog-1.jpg","contentUrl":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/blog-1.jpg","width":806,"height":459},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Maximiza la puntuaci\u00f3n de optimizaci\u00f3n en Google Ads"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/fr\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/posts\/4052"}],"collection":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/comments?post=4052"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/posts\/4052\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/media\/4057"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/media?parent=4052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/categories?post=4052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/tags?post=4052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}