{"id":4058,"date":"2019-02-28T15:13:21","date_gmt":"2019-02-28T18:13:21","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4058"},"modified":"2019-02-28T15:13:21","modified_gmt":"2019-02-28T18:13:21","slug":"novedades-en-google-shopping","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouvelles-dans-google-shopping\/","title":{"rendered":"Quoi de neuf dans Google Shopping"},"content":{"rendered":"<p>Google a ajout\u00e9 des boutons suppl\u00e9mentaires aux annonces pour une offre de produit situ\u00e9es sur le c\u00f4t\u00e9 droit des r\u00e9sultats de recherche. Lorsque vous cliquez sur ces boutons (pour \u00abD\u00e9tails\u00bb, \u00abAvis\u00bb et \u00abMagasins\u00bb) plus de d\u00e9tails sur les r\u00e9sultats obtenus s&#039;affichent. Les fonctionnalit\u00e9s sont similaires \u00e0 celles utilis\u00e9es par Google dans la recherche mobile, mais l&#039;interface est nouvelle et diff\u00e9rente pour la page d&#039;accueil du moteur de recherche.<\/p>\n<p>Boutons de produit<br \/>\nComme nous pouvons le voir dans l&#039;image ci-dessous, ces boutons apparaissent lorsque Google vous montre une carte ou un panneau Google Shopping situ\u00e9 sur le c\u00f4t\u00e9 droit dans les r\u00e9sultats de recherche. Ils apparaissent lorsque vous recherchez des produits tels qu&#039;un \u00abIphone xr\u00bb ou lorsque vous effectuez des requ\u00eates similaires.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4059\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-1.png\" alt=\"\" width=\"800\" height=\"819\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-1.png 800w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-1-293x300.png 293w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-1-768x786.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-1-558x571.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-1-655x671.png 655w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Voici une image en taille r\u00e9elle sur laquelle vous pouvez voir l&#039;emplacement des annonces et des boutons.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4061\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-1024x710.png\" alt=\"\" width=\"945\" height=\"655\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-1024x710.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-300x208.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-768x533.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-1612x1118.png 1612w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-1116x774.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-806x559.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-558x387.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-655x454.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-820x569.png 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1.png 1900w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>En cliquant dessus, les boutons \u00abd\u00e9tails\u00bb, \u00abavis\u00bb et \u00abboutiques\u00bb activeront un \u00e9cran affichant des r\u00e9sultats de recherche sp\u00e9cifiques. Dans l&#039;image suivante, vous trouverez ce qui est affich\u00e9 apr\u00e8s avoir cliqu\u00e9 sur l&#039;ic\u00f4ne &quot;magasins&quot;:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4062\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-1024x681.png\" alt=\"\" width=\"945\" height=\"628\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-1024x681.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-300x200.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-768x511.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-1612x1072.png 1612w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-1116x742.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-806x536.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-558x371.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-655x436.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-820x546.png 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3.png 1900w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>Tenez compte de ces mises \u00e0 jour si votre Shopping est l&#039;un des formats que vous utilisez le plus. Avez-vous d\u00e9j\u00e0 essay\u00e9? racontez-nous votre exp\u00e9rience.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google ha agregado botones adicionales a los anuncios del listado de productos ubicados en la parte derecha de resultados de b\u00fasqueda. Cuando haces clic en estos botones (para \u201cDetalles\u201d, \u201cOpiniones\u201d y \u201cTiendas\u201d) se muestran m\u00e1s detalles sobre los resultados obtenidos. Las caracter\u00edsticas son similares a las que usa Google en la b\u00fasqueda m\u00f3vil, pero la&hellip;<\/p>","protected":false},"author":1,"featured_media":4064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Novedades en Google Shopping - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google ha agregado botones adicionales a los anuncios del listado de productos ubicados en la parte derecha de resultados de b\u00fasqueda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouvelles-dans-google-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novedades en Google Shopping - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google ha agregado botones adicionales a los anuncios del listado de productos ubicados en la parte derecha de resultados de b\u00fasqueda.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouvelles-dans-google-shopping\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-28T18:13:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/Banner-art-2-sem-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"667\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouvelles-dans-google-shopping\/\",\"url\":\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouvelles-dans-google-shopping\/\",\"name\":\"Novedades en Google Shopping - 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