{"id":4188,"date":"2019-07-24T12:22:30","date_gmt":"2019-07-24T15:22:30","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4188"},"modified":"2019-07-24T12:22:43","modified_gmt":"2019-07-24T15:22:43","slug":"como-implementar-google-analytics","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/google-analytics\/comment-mettre-en-oeuvre-google-analytics\/","title":{"rendered":"Comment mettre en \u0153uvre Google Analytics en 3 \u00e9tapes simples"},"content":{"rendered":"<p>Savoir comment mettre en \u0153uvre Google Analytics est la premi\u00e8re \u00e9tape pour comprendre qui sont les visiteurs de votre site Web et comment ils interagissent avec lui.<\/p>\n<p>Cependant, la mise en \u0153uvre de cet outil peut \u00eatre une t\u00e2che complexe, j&#039;ai donc pr\u00e9par\u00e9 un guide pour que vous puissiez le faire \u00e9tape par \u00e9tape. Avant de passer aux choses s\u00e9rieuses, examinons ce qui rend Google Analytics si sp\u00e9cial.<\/p>\n<p><strong>Pourquoi avez-vous besoin de Google Analytics?<\/strong><\/p>\n<p>Google Analytics est un outil puissant qui vous fournit des informations essentielles sur votre site Web et votre entreprise. Avec plus de 56% de pages sur le Web utilisant ce service, c&#039;est l&#039;un des outils les plus populaires en mati\u00e8re de mesure de sites Web. En effet, Analytics offre une grande quantit\u00e9 d&#039;informations sur les utilisateurs qui visitent vos pages.<\/p>\n<p>Voici quelques-unes des donn\u00e9es que vous pouvez obtenir de Google Analytics:<\/p>\n<ul>\n<li>Quantit\u00e9 de trafic re\u00e7ue par votre site Web.<\/li>\n<li>Pages d&#039;o\u00f9 proviennent les utilisateurs de votre site.<\/li>\n<li>Trafic individuel de chaque page<\/li>\n<li>Nombre de prospects convertis.<\/li>\n<li>Pages d&#039;o\u00f9 proviennent vos prospects.<\/li>\n<li>Informations d\u00e9mographiques des visiteurs de votre site.<\/li>\n<li>La source d&#039;o\u00f9 provient votre trafic, qu&#039;il s&#039;agisse d&#039;un appareil mobile ou d&#039;un ordinateur de bureau.<\/li>\n<\/ul>\n<p>Comme vous le verrez, vous pouvez tirer un grand avantage des informations fournies par Google Analytics, quelle que soit la taille de votre entreprise ou de votre site Web. Pour cette raison, les \u00e9tapes suivantes faciliteront la mise en \u0153uvre de l&#039;outil et son utilisation ult\u00e9rieure.<\/p>\n<p><strong>\u00c9tape 1: impl\u00e9menter Google Tag Manager <\/strong><\/p>\n<p>Le Google Tag Manager, \u00e9galement connu sous le nom de Tag Manager, est un syst\u00e8me gratuit qui collecte toutes les informations de votre site Web et les envoie \u00e0 d&#039;autres plates-formes telles que Facebook Analytics ou Google Analytics.<\/p>\n<p>Il vous permet \u00e9galement de mettre \u00e0 jour et d&#039;ajouter des balises \u00e0 votre code Google Analytics sans avoir \u00e0 le saisir manuellement dans le backend de votre site, ce qui vous permet d&#039;\u00e9conomiser beaucoup de temps et de maux de t\u00eate.<\/p>\n<p>&nbsp;<\/p>\n<p>Par exemple, disons que vous souhaitez savoir combien d&#039;utilisateurs ont cliqu\u00e9 sur le lien d&#039;un fichier PDF t\u00e9l\u00e9chargeable. Sans le gestionnaire de balises de Google, vous devrez modifier manuellement tous les liens de t\u00e9l\u00e9chargement, tandis qu&#039;avec cet outil, il vous suffit d&#039;ajouter une nouvelle balise pour suivre les t\u00e9l\u00e9chargements.<\/p>\n<p>Pour commencer, vous devez cr\u00e9er un compte dans le <u><a href=\"https:\/\/tagmanager.google.com\/#\/home\">Page d&#039;accueil de Google Tag Manager.<\/a><\/u><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4189\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/1-2.png\" alt=\"\" width=\"575\" height=\"671\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/1-2.png 575w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/1-2-257x300.png 257w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/1-2-558x651.png 558w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/p>\n<p>Entrez le nom du compte et continuez.<\/p>\n<p>A suivi ceci, <strong>mettre en place un conteneur<\/strong>, qui est essentiellement un champ contenant toutes les &quot;macros, r\u00e8gles et balises&quot; de votre site Web.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4190\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/2-2.png\" alt=\"\" width=\"790\" height=\"457\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/2-2.png 790w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/2-2-300x174.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/2-2-768x444.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/2-2-558x323.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/2-2-655x379.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/2-2-500x290.png 500w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/p>\n<p>Donnez \u00e0 ce conteneur un nom qui le d\u00e9crit et s\u00e9lectionnez le type de contenu auquel il est associ\u00e9 (Web, iOS, Android ou AMP).<\/p>\n<p>Une fois cela fait, cliquez sur cr\u00e9er, passez en revue les conditions de service et acceptez-les. Cette action vous donnera l&#039;extrait du code d&#039;installation du conteneur.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4191\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/3-2.png\" alt=\"\" width=\"788\" height=\"548\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/3-2.png 788w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/3-2-300x209.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/3-2-768x534.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/3-2-558x388.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/3-2-655x456.png 655w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/p>\n<p>Il s&#039;agit de l&#039;extrait de code que vous devez coller dans le backend de votre site pour que vous puissiez g\u00e9rer vos balises. Pour faire ceci, <strong>copiez et collez les deux extraits de code sur chaque page de votre site<\/strong>. Selon les instructions d&#039;installation du gestionnaire de balises, vous avez besoin du premier dans l&#039;en-t\u00eate et du second apr\u00e8s l&#039;ouverture du corps.<\/p>\n<p>Si vous utilisez WordPress, vous pouvez facilement le faire en collant les deux morceaux de code dans votre th\u00e8me de page.<\/p>\n<p>Astuce: vous pouvez rendre ce processus encore plus facile en installant et en activant le plugin <u><a href=\"https:\/\/wordpress.org\/plugins\/insert-headers-and-footers\/\">Ins\u00e9rer des en-t\u00eates et des pieds de page pour WordPress<\/a><\/u> (ou son \u00e9quivalent pour d&#039;autres types de sites Web). Cela vous permet d&#039;ajouter n&#039;importe quel code \u00e0 l&#039;en-t\u00eate et au pied de page de votre site Web, o\u00f9 il vous suffit de le copier et de le coller une fois.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4192\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/4-2.png\" alt=\"\" width=\"623\" height=\"459\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/4-2.png 623w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/4-2-300x221.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/4-2-558x411.png 558w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/p>\n<p><strong>\u00c9tape 2: Cr\u00e9ez un compte Google Analytics<\/strong><\/p>\n<p>Comme dans le gestionnaire de balises, vous devez <u><a href=\"https:\/\/analytics.google.com\/analytics\/web\/#\/report-home\/a54516992w87479473p92320289\">cr\u00e9er un compte<\/a><\/u> de Google Analytics.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4193\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/5.png\" alt=\"\" width=\"789\" height=\"417\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/5.png 789w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/5-300x159.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/5-768x406.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/5-558x295.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/5-655x346.png 655w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/><\/p>\n<p>Entrez votre compte et le nom de votre site Web ainsi que l&#039;URL, en pr\u00e9cisant la cat\u00e9gorie de l&#039;industrie \u00e0 laquelle il appartient, ainsi que le fuseau horaire dans lequel vous souhaitez obtenir des rapports.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4194\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/6.png\" alt=\"\" width=\"795\" height=\"397\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/6.png 795w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/6-300x150.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/6-768x384.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/6-558x279.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/6-655x327.png 655w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/p>\n<p>Une fois que vous avez fait cela, acceptez les conditions d&#039;utilisation afin d&#039;obtenir votre identifiant de suivi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4195\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/7.png\" alt=\"\" width=\"801\" height=\"503\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/7.png 801w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/7-300x188.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/7-768x482.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/7-558x350.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/7-655x411.png 655w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/p>\n<p>L&#039;ID de suivi est une s\u00e9rie de chiffres qui demande les donn\u00e9es d&#039;analyse \u00e0 Google Analytics. Le num\u00e9ro ressemble \u00e0 ceci: UA-000000-1. Le premier ensemble de chiffres (000000) est votre num\u00e9ro de compte personnel et le second ensemble (1) est le num\u00e9ro de propri\u00e9t\u00e9 associ\u00e9 \u00e0 votre compte.<\/p>\n<p>Ce num\u00e9ro est unique \u00e0 votre site Web et \u00e0 vos donn\u00e9es personnelles, vous devez donc \u00e9viter de le partager ou de le rendre public de quelque mani\u00e8re que ce soit.<\/p>\n<p><strong>\u00c9tape 3: Configurez la balise Analytics avec Google Tag Manager<\/strong><\/p>\n<p>Dans cette \u00e9tape, vous devez configurer des balises de suivi Google Analytics sp\u00e9cifiques pour votre site Web. Pour cela, vous devez acc\u00e9der au <u><a href=\"https:\/\/tagmanager.google.com\/\">gestionnaire de balises google<\/a><\/u> o\u00f9 peux-tu&nbsp; <strong>ajouter un nouveau bouton d&#039;\u00e9tiquette<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4196\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/8.png\" alt=\"\" width=\"812\" height=\"503\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/8.png 812w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/8-300x186.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/8-768x476.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/8-806x499.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/8-558x346.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/8-655x406.png 655w\" sizes=\"(max-width: 812px) 100vw, 812px\" \/><\/p>\n<p>De l\u00e0, vous serez redirig\u00e9 vers une page o\u00f9 vous pouvez cr\u00e9er une nouvelle balise pour votre site et personnaliser deux zones de vos balises:<\/p>\n<ul>\n<li>Configuration: O\u00f9 vont les donn\u00e9es collect\u00e9es par l&#039;\u00e9tiquette.<\/li>\n<li>Activateur ou d\u00e9clenchement: o\u00f9 vous pouvez d\u00e9finir le type de donn\u00e9es que vous souhaitez collecter.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4197\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/9.png\" alt=\"\" width=\"799\" height=\"474\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/9.png 799w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/9-300x178.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/9-768x456.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/9-558x331.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/9-655x389.png 655w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/p>\n<p>Cliquez sur le bouton <strong>configuration d&#039;\u00e9tiquette<\/strong> et choisissez le type d&#039;\u00e9tiquette que vous souhaitez cr\u00e9er.<\/p>\n<p>Dans cette \u00e9tape, il sera id\u00e9al que vous choisissiez l&#039;option &quot;Universal Anaytics&quot; afin de pouvoir cr\u00e9er une \u00e9tiquette pour Google Analytics.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4198\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/10.png\" alt=\"\" width=\"595\" height=\"722\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/10.png 595w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/10-247x300.png 247w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/10-558x677.png 558w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/p>\n<p>Vous pouvez maintenant choisir le type de donn\u00e9es que vous souhaitez suivre. Une fois cela fait, allez dans les &quot;Param\u00e8tres Google Analytics&quot; et choisissez &quot;Nouvelle variable&quot; qui se trouve dans le menu d\u00e9roulant.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4199\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/11.png\" alt=\"\" width=\"408\" height=\"337\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/11.png 408w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/11-300x248.png 300w\" sizes=\"(max-width: 408px) 100vw, 408px\" \/><\/p>\n<p>Vous serez alors redirig\u00e9 vers une nouvelle fen\u00eatre o\u00f9 vous pourrez saisir votre identifiant de suivi Google Analytics. Cela enverra les donn\u00e9es de votre site Web directement \u00e0 Google Analytics, o\u00f9 vous pourrez les consulter ult\u00e9rieurement.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4200\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/12.png\" alt=\"\" width=\"698\" height=\"467\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/12.png 698w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/12-300x201.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/12-558x373.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/12-655x438.png 655w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/p>\n<p>Ceci fait, allez sur le bouton &quot;D\u00e9clenchement&quot; pour \u00eatre redirig\u00e9 vers la section &quot;Choisir&quot;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4201\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/13.png\" alt=\"\" width=\"790\" height=\"139\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/13.png 790w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/13-300x53.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/13-768x135.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/13-558x98.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/13-655x115.png 655w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/p>\n<p>Lorsque tout est termin\u00e9, vos nouveaux param\u00e8tres de balise devraient ressembler \u00e0 ceci:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4202\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/14.png\" alt=\"\" width=\"793\" height=\"458\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/14.png 793w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/14-300x173.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/14-768x444.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/14-558x322.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/14-655x378.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/14-500x290.png 500w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/p>\n<p>Cliquez sur &quot;Enregistrer&quot; et avec cela, vous avez maintenant un nouvel enregistrement de balise Google et les donn\u00e9es de votre site Web seront envoy\u00e9es directement \u00e0 votre page Google Analytics.<\/p>\n<p>J&#039;esp\u00e8re que ces \u00e9tapes vous aideront \u00e0 configurer Google Analytics, mais plus important que de le configurer, c&#039;est que vous pouvez acc\u00e9der \u00e0 la grande quantit\u00e9 d&#039;informations que cet outil vous fournit et que vous pouvez en profiter.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Conocer c\u00f3mo implementar Google Analytics es el primer paso para entender qui\u00e9nes son los visitantes de tu sitio web y c\u00f3mo interact\u00faan con el mismo. No obstante, implementar esta herramienta puede llegar a ser una tarea compleja, por lo que he preparado una gu\u00eda para que puedas hacerlo paso a paso. Antes de entrar en&hellip;<\/p>","protected":false},"author":1,"featured_media":4203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-4188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo implementar Google Analytics en 3 simples pasos - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/google-analytics\/anleitung-zur-implementierung-von-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo implementar Google Analytics en 3 simples pasos - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Conocer c\u00f3mo implementar Google Analytics es el primer paso para entender qui\u00e9nes son los visitantes de tu sitio web y c\u00f3mo interact\u00faan con el mismo. No obstante, implementar esta herramienta puede llegar a ser una tarea compleja, por lo que he preparado una gu\u00eda para que puedas hacerlo paso a paso. 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