{"id":4300,"date":"2019-11-13T17:45:49","date_gmt":"2019-11-13T20:45:49","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4300"},"modified":"2019-11-13T17:45:56","modified_gmt":"2019-11-13T20:45:56","slug":"experiencias-de-marca-inmersivas-anuncios-youtube-display","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/immersive-brand-experiences-youtube-ads-display\/","title":{"rendered":"Exp\u00e9riences de marque immersives sur Youtube et les publicit\u00e9s display"},"content":{"rendered":"<p>Alors que la r\u00e9alit\u00e9 augment\u00e9e se d\u00e9veloppe en tant que support audiovisuel, de nombreuses marques profitent de ces outils pour raconter \u00e0 leurs utilisateurs des \u00abhistoires\u00bb plus enrichissantes et engageantes sur leurs produits, \u00e0 travers des exp\u00e9riences de marque immersives.<\/p>\n\n\n\n<p>Google a r\u00e9cemment introduit son outil de \u00abR\u00e9alit\u00e9 Augment\u00e9e\u00bb (R\u00e9alit\u00e9 Augment\u00e9e) dans le moteur de recherche et a apport\u00e9 des am\u00e9liorations \u00e0 sa plate-forme pour youtubeurs ARCore, afin de leur permettre de cr\u00e9er des exp\u00e9riences plus immersives. De m\u00eame, Google a r\u00e9cemment lanc\u00e9 son outil de r\u00e9alit\u00e9 augment\u00e9e pour YouTube, ainsi que des images 3D pour les annonces graphiques.<\/p>\n\n\n\n<p><strong>Comment YouTube aide-t-il les utilisateurs \u00e0 choisir la couleur de leur prochain rouge \u00e0 l\u00e8vres?<\/strong><\/p>\n\n\n\n<p>De nombreux utilisateurs suivent des YouTubers c\u00e9l\u00e8bres \u00e0 la recherche d&#039;aide pour choisir les prochains produits \u00e0 acheter. De cette mani\u00e8re, de nombreuses marques se sont associ\u00e9es \u00e0 ces cr\u00e9ateurs de contenu pour se connecter avec leur public et ainsi cr\u00e9er, avec l&#039;utilisation de la r\u00e9alit\u00e9 augment\u00e9e, des exp\u00e9riences plus personnalis\u00e9es pour leurs utilisateurs.<\/p>\n\n\n\n<p>De cette mani\u00e8re, Google pr\u00e9sente son interface de r\u00e9alit\u00e9 augment\u00e9e &quot;Beauty Try-On&quot; qui permet aux utilisateurs d&#039;essayer leur maquillage tout en regardant la vid\u00e9o d&#039;un certain influenceur. \u00c0 l&#039;aide de ces outils, Beauty Try-On propose des \u00e9chantillons de produits r\u00e9alistes qui fonctionnent sur une grande vari\u00e9t\u00e9 de tons de peau. <\/p>\n\n\n\n<p>MAC Cosmetics est la premi\u00e8re marque \u00e0 s&#039;associer \u00e0 FameBit (la plateforme de cr\u00e9ation de contenu de YouTube) pour lancer la premi\u00e8re campagne Beauty Try-On. Gr\u00e2ce \u00e0 ce nouveau format, des marques comme MAC peuvent profiter du pouvoir d&#039;influence des cr\u00e9ateurs de contenu et mesurer \u00e0 leur tour les r\u00e9sultats de cette action en temps r\u00e9el.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"812\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/Famebit_MAC_Shortened.gif\" alt=\"exp\u00e9riences de marque immersives\" class=\"wp-image-4301\"\/><\/figure>\n\n\n\n<p>Lors d&#039;un pr\u00e9c\u00e9dent test r\u00e9alis\u00e9 plus t\u00f4t cette ann\u00e9e avec diff\u00e9rentes marques de maquillage, 30 utilisateurs % ont pu activer l&#039;outil de r\u00e9alit\u00e9 augment\u00e9e depuis leur application YouTube pour iOS. L\u00e0, ils ont pass\u00e9 en moyenne 80 secondes \u00e0 tester les diff\u00e9rentes nuances de rouge \u00e0 l\u00e8vres.<\/p>\n\n\n\n<p><strong>Images en trois dimensions dans les annonces graphiques.<\/strong><\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 Swirl, la plate-forme d&#039;affichage immersif de Google, une \u00e9norme porte \u00e0 la cr\u00e9ativit\u00e9 s&#039;ouvre aux marques pour communiquer. Cet outil permet aux annonceurs d&#039;apporter des \u00e9l\u00e9ments en trois dimensions \u00e0 leurs annonces graphiques dans la version Web, ce qui permet aux utilisateurs de mieux informer avant d&#039;effectuer leur achat. Dans les fonctions de l&#039;interface, il est possible d&#039;agrandir ou de r\u00e9duire l&#039;image, de faire pivoter le produit ou de lire une certaine animation. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/ZGPwDebtG8rL7P3oNUI91UM0Fu6_GKraXR5g_xQvn-0JaN2ZHs5Tkx3FOKHR7C61xM7ilQhLLmlKrzGRD4HDO6wkos3nkNtQrrbSXBgD49fWSpXmPtND3_9hFwpXsJoDbUXx2LNX\" alt=\"\"\/><\/figure>\n\n\n\n<p>Pour aider les annonceurs \u00e0 configurer, modifier et diffuser facilement des annonces r\u00e9alistes et de haute qualit\u00e9, Google a lanc\u00e9 sa plate-forme 3D, Poly. Cet outil permet de modifier facilement les objets 3D, y compris de nouvelles fa\u00e7ons d&#039;animer l&#039;objet en question, de personnaliser les arri\u00e8re-plans et d&#039;ajouter des reflets r\u00e9alistes.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"592\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/GIF-3-4-1024x592.gif\" alt=\"\" class=\"wp-image-4322\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/GIF-3-4-1024x592.gif 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/GIF-3-4-300x173.gif 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/GIF-3-4-768x444.gif 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/GIF-3-4-1612x932.gif 1612w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/GIF-3-4-1116x645.gif 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/GIF-3-4-806x466.gif 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/GIF-3-4-558x323.gif 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/GIF-3-4-655x379.gif 655w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ces nouveaux outils sont \u00e0 la disposition des marques et des annonceurs, ce qui les aidera \u00e0 cr\u00e9er des contenus plus attractifs, informatifs et finalement plus efficaces lorsqu&#039;il s&#039;agit de g\u00e9n\u00e9rer des ventes. Si vous souhaitez en savoir plus, je vous laisse le <a href=\"https:\/\/www.gstatic.com\/arvr\/intro-3d-assets.pdf\">relier<\/a> que Google propose avec des conseils pour commencer. Partagez vos exp\u00e9riences dans la section commentaires et faites-moi savoir si vous avez eu la chance d&#039;utiliser ces outils.<\/p>","protected":false},"excerpt":{"rendered":"<p>A medida en que la realidad aumentada crece como medio audiovisual, muchas marcas aprovechan estas herramientas para contar a sus usuarios \u201chistorias\u201d m\u00e1s enriquecedoras y atractivas sobre sus productos, a trav\u00e9s de las experiencias de marca inmersivas. Hace poco Google introdujo al buscador su herramienta de \u201cRealidad Aumentada\u201d (AR), por sus siglas en ingl\u00e9s (Augmented&hellip;<\/p>","protected":false},"author":1,"featured_media":4304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Experiencias de marca inmersivas en anuncios de Youtube y Display - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Muchas marcas aprovechan las experiencias de marca inmersivas para contarle a sus usuarios \u201chistorias\u201d m\u00e1s enriquecedoras y atractivas sobre sus productos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/immersive-brand-experiences-youtube-ads-display\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experiencias de marca inmersivas en anuncios de Youtube y Display - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Muchas marcas aprovechan las experiencias de marca inmersivas para contarle a sus usuarios \u201chistorias\u201d m\u00e1s enriquecedoras y atractivas sobre sus productos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/immersive-brand-experiences-youtube-ads-display\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-13T20:45:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-13T20:45:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/1_LWoijEa9FKosRU6sJXHJ-w.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/\",\"url\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/\",\"name\":\"Experiencias de marca inmersivas en anuncios de Youtube y Display - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/1_LWoijEa9FKosRU6sJXHJ-w.jpeg\",\"datePublished\":\"2019-11-13T20:45:49+00:00\",\"dateModified\":\"2019-11-13T20:45:56+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Muchas marcas aprovechan las experiencias de marca inmersivas para contarle a sus usuarios \u201chistorias\u201d m\u00e1s enriquecedoras y atractivas sobre sus productos.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/#primaryimage\",\"url\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/1_LWoijEa9FKosRU6sJXHJ-w.jpeg\",\"contentUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/1_LWoijEa9FKosRU6sJXHJ-w.jpeg\",\"width\":800,\"height\":533},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Experiencias de marca inmersivas en anuncios de Youtube y Display\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/fr\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Experiencias de marca inmersivas en anuncios de Youtube y Display - Marketing y Anal\u00edtica Digital","description":"Muchas marcas aprovechan las experiencias de marca inmersivas para contarle a sus usuarios \u201chistorias\u201d m\u00e1s enriquecedoras y atractivas sobre sus productos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/immersive-brand-experiences-youtube-ads-display\/","og_locale":"fr_FR","og_type":"article","og_title":"Experiencias de marca inmersivas en anuncios de Youtube y Display - Marketing y Anal\u00edtica Digital","og_description":"Muchas marcas aprovechan las experiencias de marca inmersivas para contarle a sus usuarios \u201chistorias\u201d m\u00e1s enriquecedoras y atractivas sobre sus productos.","og_url":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/immersive-brand-experiences-youtube-ads-display\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2019-11-13T20:45:49+00:00","article_modified_time":"2019-11-13T20:45:56+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/1_LWoijEa9FKosRU6sJXHJ-w.jpeg","type":"image\/jpeg"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"\u00c9crit par":"Guillermo Pareja","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/","url":"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/","name":"Experiencias de marca inmersivas en anuncios de Youtube y Display - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/#primaryimage"},"thumbnailUrl":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/1_LWoijEa9FKosRU6sJXHJ-w.jpeg","datePublished":"2019-11-13T20:45:49+00:00","dateModified":"2019-11-13T20:45:56+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"Muchas marcas aprovechan las experiencias de marca inmersivas para contarle a sus usuarios \u201chistorias\u201d m\u00e1s enriquecedoras y atractivas sobre sus productos.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/#primaryimage","url":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/1_LWoijEa9FKosRU6sJXHJ-w.jpeg","contentUrl":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/1_LWoijEa9FKosRU6sJXHJ-w.jpeg","width":800,"height":533},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Experiencias de marca inmersivas en anuncios de Youtube y Display"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/fr\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/posts\/4300"}],"collection":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/comments?post=4300"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/posts\/4300\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/media\/4304"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/media?parent=4300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/categories?post=4300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/tags?post=4300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}