{"id":4408,"date":"2019-10-30T14:16:15","date_gmt":"2019-10-30T17:16:15","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4408"},"modified":"2019-10-30T14:16:21","modified_gmt":"2019-10-30T17:16:21","slug":"skillshop-nueva-plataforma-capacitacion-google-ads","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/google\/skillshop-nouvelle-plateforme-formation-annonces-google\/","title":{"rendered":"Skillshop, la nouvelle plateforme de formation Google Ads"},"content":{"rendered":"<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-1024x1024.png\" alt=\"\" class=\"wp-image-4409\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-1024x1024.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-150x150.png 150w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-300x300.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-768x768.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-468x468.png 468w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-1116x1116.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-806x806.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-558x558.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-655x655.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Google lance Skillshop en remaniant l&#039;ancienne &quot;Academy for Ads&quot;. C&#039;est sur cette plate-forme de formation que Google Ads vous propose essentiellement des formations afin que vous puissiez apprendre \u00e0 g\u00e9rer vos campagnes publicitaires. <\/p>\n\n\n\n<p>Avec ce changement, la plate-forme de formation ajoute de nouveaux cours Google Ads pour vous aider \u00e0 approfondir la gestion et la mesure de vos campagnes de recherche, display, vid\u00e9o et Shopping. <\/p>\n\n\n\n<p>Comme Skillshop est un espace qui vous permet d&#039;obtenir des formations sur les produits Google, les cours propos\u00e9s par la plateforme sont con\u00e7us pour tous les types d&#039;utilisateurs qui utilisent les outils et solutions du moteur de recherche. Ce point est tr\u00e8s important car peu importe si vous avez un niveau de connaissances de base ou avanc\u00e9. La plateforme est con\u00e7ue pour que vous puissiez partir de z\u00e9ro si vous le souhaitez et faire progresser vos connaissances sur les sujets qui vous int\u00e9ressent.<\/p>\n\n\n\n<p>De la m\u00eame mani\u00e8re et avec l&#039;intention que vous puissiez mesurer votre niveau de connaissance, la plateforme a ajout\u00e9 avec ce changement de nouvelles certifications pour chaque type de campagne, y compris la nouvelle Certification de Mesure. Ils vous seront grandement utiles lorsqu&#039;il s&#039;agira de comprendre un nouveau sujet ou d&#039;acqu\u00e9rir une nouvelle comp\u00e9tence.<\/p>\n\n\n\n<p>Avec le lancement de Skillshop, Google continuera d&#039;\u00e9tendre les unit\u00e9s d&#039;apprentissage sur sa plate-forme publicitaire pour r\u00e9pondre \u00e0 tous les besoins d&#039;apprentissage de ses annonceurs. <\/p>\n\n\n\n<p>Si vous d\u00e9butez dans le monde des publicit\u00e9s Google, cette nouvelle plateforme peut vous guider dans votre progression d&#039;apprentissage et avec les certifications vous acquerrez les comp\u00e9tences que vous recherchez pour mener \u00e0 bien vos campagnes. <\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/skillshop.withgoogle.com\/\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>Google est\u00e1 lanzando Skillshop renovando la anteriormente conocida&nbsp; \u201cAcademy for Ads\u201d. Esta plataforma de capacitaci\u00f3n es donde b\u00e1sicamente Google Ads te ofrece entrenamiento para que puedas aprender a gestionar tus campa\u00f1as de anuncios. Con este cambio, la plataforma de capacitaci\u00f3n suma nuevos cursos de Google Ads a fin de ayudarte a profundizar en la gesti\u00f3n&hellip;<\/p>","protected":false},"author":1,"featured_media":4411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-4408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Skillshop, la nueva plataforma de capacitaci\u00f3n de Google Ads - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/google\/skillshop-neue-plattform-training-google-anzeigen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skillshop, la nueva plataforma de capacitaci\u00f3n de Google Ads - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google est\u00e1 lanzando Skillshop renovando la anteriormente conocida&nbsp; \u201cAcademy for Ads\u201d. Esta plataforma de capacitaci\u00f3n es donde b\u00e1sicamente Google Ads te ofrece entrenamiento para que puedas aprender a gestionar tus campa\u00f1as de anuncios. Con este cambio, la plataforma de capacitaci\u00f3n suma nuevos cursos de Google Ads a fin de ayudarte a profundizar en la gesti\u00f3n&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/google\/skillshop-neue-plattform-training-google-anzeigen\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-30T17:16:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-30T17:16:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/skillshop_ads_card_4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"653\" \/>\n\t<meta property=\"og:image:height\" content=\"363\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/\",\"url\":\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/\",\"name\":\"Skillshop, la nueva plataforma de capacitaci\u00f3n de Google Ads - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/skillshop_ads_card_4.png\",\"datePublished\":\"2019-10-30T17:16:15+00:00\",\"dateModified\":\"2019-10-30T17:16:21+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/#primaryimage\",\"url\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/skillshop_ads_card_4.png\",\"contentUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/skillshop_ads_card_4.png\",\"width\":653,\"height\":363},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Skillshop, la nueva plataforma de capacitaci\u00f3n de Google Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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