{"id":4464,"date":"2019-12-04T16:08:50","date_gmt":"2019-12-04T19:08:50","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4464"},"modified":"2019-12-04T16:08:57","modified_gmt":"2019-12-04T19:08:57","slug":"facebook-anuncios-busqueda","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/recherche-annonces-facebook\/","title":{"rendered":"Facebook lance des annonces de recherche sur le r\u00e9seau social"},"content":{"rendered":"<p>Les annonces seront disponibles sur le portail d&#039;actualit\u00e9s de la plateforme et les r\u00e9sultats du march\u00e9.&nbsp;<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/11\/1.png\" alt=\"\" class=\"wp-image-4465\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/11\/1.png 800w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/11\/1-300x169.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/11\/1-768x432.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/11\/1-558x314.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/11\/1-655x368.png 655w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Apr\u00e8s pr\u00e8s d&#039;un an de tests d&#039;annonces dans la rubrique actualit\u00e9s et sur la Marketplace, Facebook ouvre de mani\u00e8re g\u00e9n\u00e9rale des espaces publicitaires au sein de son moteur de recherche pour tous ses annonceurs. Les publicit\u00e9s appara\u00eetront dans les r\u00e9sultats de recherche \u00e0 des fins commerciales, telles que les biens de consommation ou ceux li\u00e9s \u00e0 une boutique en ligne. Ces annonces bas\u00e9es sur les termes de recherche ne sont actuellement disponibles que dans la version mobile. <\/p>\n\n\n\n<p>Depuis Facebook, ils assurent que la raison pour laquelle ils ont d\u00e9cid\u00e9 d&#039;\u00e9largir ces espaces publicitaires li\u00e9s aux mots-cl\u00e9s dans le moteur de recherche est parce que les tests ont montr\u00e9 de bons r\u00e9sultats pour les annonceurs qui l&#039;ont mis en \u0153uvre. <\/p>\n\n\n\n<p>Pour que les annonces apparaissent dans la section des r\u00e9sultats de recherche, les annonceurs peuvent choisir l&#039;option automatique, o\u00f9 leurs annonces seront affich\u00e9es en fonction de l&#039;endroit le plus optimal d\u00e9termin\u00e9 par la plateforme, ou choisir notamment l&#039;emplacement des \u00abR\u00e9sultats de recherche\u00bb. Ces options peuvent \u00eatre trouv\u00e9es lors de la configuration de la campagne \u00e0 partir de la plate-forme publicitaire Facebook. Il est important de garder \u00e0 l&#039;esprit que pour activer cette option, les publicit\u00e9s dans la section d&#039;actualit\u00e9s Facebook doivent \u00e9galement \u00eatre activ\u00e9es afin de pouvoir \u00eatre affich\u00e9es. <\/p>\n\n\n\n<p>Le ciblage des publicit\u00e9s dans le moteur de recherche Facebook est bas\u00e9 sur les param\u00e8tres que l&#039;annonceur a choisis pour l&#039;audience choisie, en plus de la pertinence des termes de recherche. Contrairement aux plateformes comme Google Ads, les mots cl\u00e9s sont d\u00e9termin\u00e9s par Facebook mais pas par l&#039;annonceur et prennent en compte une combinaison de caract\u00e9ristiques de l&#039;annonce comme le texte, le type de produit, le titre, la description et sa cat\u00e9gorie. <\/p>\n\n\n\n<p><strong>Parce que c&#039;est important?<\/strong><\/p>\n\n\n\n<p>Le placement d&#039;annonces Facebook dans les r\u00e9sultats de recherche est un excellent outil pour tout annonceur ex\u00e9cutant des campagnes de vente de produits ou des campagnes ax\u00e9es sur un objectif de conversion. En ouvrant ce placement publicitaire \u00e0 plus d&#039;entreprises, la plateforme donne un acc\u00e8s direct aux utilisateurs qui recherchent activement un produit ou un service sur Facebook. <\/p>\n\n\n\n<p>Alors que les espaces publicitaires de Facebook sont de plus en plus satur\u00e9s de publicit\u00e9s, disposer de nouvelles options telles que les r\u00e9sultats de recherche donne aux annonceurs un avantage en leur permettant de publier dans des zones de la plate-forme non encore exploit\u00e9es par leurs concurrents. <\/p>\n\n\n\n<p>N&#039;oubliez pas que la chose la plus importante lors de la planification de vos annonces est de d\u00e9terminer quel est l&#039;objectif de votre campagne. Sur cette base, vous pouvez d\u00e9terminer si la localisation de vos pi\u00e8ces dans la section de recherche est conforme aux r\u00e9sultats que vous esp\u00e9rez obtenir. C&#039;est pourquoi je vous recommande de prendre en compte l&#039;existence de ces nouveaux points d&#039;exposition publicitaire et de ne les utiliser que s&#039;ils sont conformes \u00e0 votre strat\u00e9gie. <\/p>","protected":false},"excerpt":{"rendered":"<p>Los anuncios se encontrar\u00e1n en el portal de noticias de la plataforma y los resultados del Marketplace.&nbsp; Despu\u00e9s de casi un a\u00f1o de realizar pruebas de anuncios en la secci\u00f3n de noticias y en Marketplace, Facebook est\u00e1 abriendo espacios publicitarios dentro de su buscador de manera general para todos sus anunciantes. Los anuncios aparecer\u00e1n en&hellip;<\/p>","protected":false},"author":1,"featured_media":4467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86,1],"tags":[],"class_list":["post-4464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook lanza anuncios de b\u00fasqueda dentro de la red social - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/recherche-annonces-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook lanza anuncios de b\u00fasqueda dentro de la red social - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Los anuncios se encontrar\u00e1n en el portal de noticias de la plataforma y los resultados del Marketplace.&nbsp; Despu\u00e9s de casi un a\u00f1o de realizar pruebas de anuncios en la secci\u00f3n de noticias y en Marketplace, Facebook est\u00e1 abriendo espacios publicitarios dentro de su buscador de manera general para todos sus anunciantes. 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