{"id":4704,"date":"2020-05-07T14:21:40","date_gmt":"2020-05-07T17:21:40","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4704"},"modified":"2020-05-07T14:21:49","modified_gmt":"2020-05-07T17:21:49","slug":"ya-probaste-las-nuevas-funcionalidades-del-google-ads-editor","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/google-analytics\/vous-avez-deja-essaye-les-nouvelles-fonctionnalites-de-lediteur-dannonces-google\/","title":{"rendered":"Avez-vous d\u00e9j\u00e0 essay\u00e9 les nouvelles fonctionnalit\u00e9s de Google Ads Editor?"},"content":{"rendered":"<p>L&#039;\u00e9diteur d&#039;annonces Google est un outil que vous pouvez t\u00e9l\u00e9charger sur votre ordinateur afin de pouvoir modifier et g\u00e9rer vos campagnes hors connexion. Cette application dans sa version 1.3 est livr\u00e9e avec des mises \u00e0 jour des budgets partag\u00e9s, des informations sur le score d&#039;optimisation et un panneau d&#039;\u00e9dition am\u00e9lior\u00e9. <\/p>\n\n\n\n<p><strong>Budgets partag\u00e9s<\/strong><\/p>\n\n\n\n<p>Cette version de l&#039;\u00e9diteur d&#039;annonces vous permet de cr\u00e9er et de modifier des budgets partag\u00e9s, afin que Google ajuste automatiquement la r\u00e9partition du budget de vos campagnes. Si vous souhaitez d\u00e9sactiver cette option pour avoir un contr\u00f4le total sur la distribution de la ligne directrice, acc\u00e9dez \u00e0 la biblioth\u00e8que partag\u00e9e de l&#039;\u00e9diteur et choisissez l&#039;option de budgets individualis\u00e9s. <\/p>\n\n\n\n<p><strong>Informations sur le score d&#039;optimisation<\/strong><\/p>\n\n\n\n<p>Le score d&#039;optimisation de votre compte publicitaire vous aide \u00e0 hi\u00e9rarchiser les recommandations pour vos campagnes afin que vous puissiez am\u00e9liorer rapidement leurs performances. Dans la version 1.3 de l&#039;\u00e9diteur Google Ads, vous pouvez obtenir les scores de vos comptes et de vos campagnes. S\u00e9lectionnez dans l&#039;arborescence des comptes, l&#039;ensemble des campagnes que vous souhaitez \u00e9valuer, pour conna\u00eetre le score d&#039;optimisation moyen de cette s\u00e9lection. Cela vous permet de savoir sur quels \u00e9l\u00e9ments agir et sur quels \u00e9l\u00e9ments optimiser. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"895\" height=\"468\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/1-3.png\" alt=\"\" class=\"wp-image-4705\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/1-3.png 895w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/1-3-300x157.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/1-3-768x402.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/1-3-806x421.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/1-3-558x292.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/1-3-655x343.png 655w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/figure>\n\n\n\n<p><strong>Panneau d&#039;\u00e9dition am\u00e9lior\u00e9<\/strong><\/p>\n\n\n\n<p>Afin de rationaliser les processus que les utilisateurs ex\u00e9cutent dans l&#039;interface de l&#039;\u00e9diteur d&#039;annonces, la version 1.3 dispose d&#039;un panneau d&#039;\u00e9dition plus compact dans lequel les groupes de champs vides et r\u00e9p\u00e9t\u00e9s sont masqu\u00e9s. En outre, ce panneau d&#039;\u00e9dition masque \u00e9galement les sections qui peuvent ne pas \u00eatre pertinentes pour les utilisateurs, c&#039;est pourquoi elles ne sont pas utilis\u00e9es. Par exemple, la section Param\u00e8tres de l&#039;application, situ\u00e9e dans la section Campagnes, ne s&#039;affichera que si vous avez des campagnes int\u00e9gr\u00e9es \u00e0 l&#039;application en cours d&#039;ex\u00e9cution.&nbsp; <\/p>\n\n\n\n<p>Enfin, cette version vous permet de modifier la taille et l&#039;emplacement du panneau d&#039;\u00e9dition en l&#039;ouvrant dans une nouvelle fen\u00eatre. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"481\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/imagen-nota-guille-panel-GIF-1024x481.gif\" alt=\"\" class=\"wp-image-4706\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/imagen-nota-guille-panel-GIF-1024x481.gif 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/imagen-nota-guille-panel-GIF-300x141.gif 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/imagen-nota-guille-panel-GIF-768x361.gif 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/imagen-nota-guille-panel-GIF-1612x758.gif 1612w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/imagen-nota-guille-panel-GIF-1116x525.gif 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/imagen-nota-guille-panel-GIF-806x379.gif 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/imagen-nota-guille-panel-GIF-558x262.gif 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/imagen-nota-guille-panel-GIF-655x308.gif 655w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Pour pouvoir voir ces nouvelles fonctionnalit\u00e9s et d&#039;autres de la version 1.3 de l&#039;\u00e9diteur Google Ads, il vous suffit d&#039;ouvrir l&#039;application ou de t\u00e9l\u00e9charger la derni\u00e8re version depuis la page d&#039;accueil de Google Ads. Dites-moi si ces changements am\u00e9liorent r\u00e9ellement votre exp\u00e9rience sur la plate-forme et quels autres changements vous aimeriez voir apport\u00e9s.<\/p>","protected":false},"excerpt":{"rendered":"<p>El editor de anuncios de Google es una herramienta que puedes descargar en tu ordenador para que edites y administres tus campa\u00f1as de manera offline. Esta aplicaci\u00f3n en su versi\u00f3n 1.3 viene con actualizaciones para presupuestos compartidos, informaci\u00f3n sobre el puntaje de optimizaci\u00f3n y un panel de edici\u00f3n mejorado. Presupuestos compartidos Esta versi\u00f3n del editor&hellip;<\/p>","protected":false},"author":1,"featured_media":4707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-4704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfYa probaste las nuevas funcionalidades del Google Ads Editor? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/google-analytics\/sie-haben-bereits-die-neuen-funktionen-des-google-anzeigeneditors-ausprobiert\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfYa probaste las nuevas funcionalidades del Google Ads Editor? - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"El editor de anuncios de Google es una herramienta que puedes descargar en tu ordenador para que edites y administres tus campa\u00f1as de manera offline. 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