{"id":478,"date":"2010-01-22T16:09:21","date_gmt":"2010-01-22T19:09:21","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=478"},"modified":"2010-01-22T16:09:21","modified_gmt":"2010-01-22T19:09:21","slug":"como-hacer-un-estudio-de-mercado-basico","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/comment-faire-une-etude-de-marche-de-base\/","title":{"rendered":"Comment faire une \u00e9tude de march\u00e9 de base"},"content":{"rendered":"<p>Souvent, lorsque nos clients font bien, ils demandent une \u00e9tude de march\u00e9 pour voir s&#039;il est rentable d&#039;augmenter leur investissement, notre travail est de leur donner la r\u00e9ponse \u00e0 leur question.<\/p>\n<p><strong>Cela ne signifie PAS les ennuyer avec un tas de chiffres!<\/strong><\/p>\n<p>Les chiffres sont pour nous et nous devons les analyser et tirer des conclusions. Lorsque vous pr\u00e9sentez l&#039;\u00e9tude \u00e0 votre client, ne faites pas une tr\u00e8s longue pr\u00e9sentation pleine de chiffres et de termes techniques qui ne r\u00e9pondent pas directement \u00e0 leur question.<\/p>\n<p><strong>Votre client veut les r\u00e9ponses, il n&#039;a pas besoin ou ne veut pas conna\u00eetre chacune des donn\u00e9es ... faites la pr\u00e9sentation de l&#039;\u00e9tude de march\u00e9 aussi courte et concise que possible.<\/strong><\/p>\n<p>Un bon conseil est de passer du plus g\u00e9n\u00e9ral \u00e0 quelque chose de tr\u00e8s sp\u00e9cifique \u00e0 votre niche, une bonne introduction est de montrer les r\u00e9sultats d&#039;enqu\u00eates ou d&#039;\u00e9tudes sur la croissance d&#039;Internet dans votre r\u00e9gion ... \u00e0 plus de personnes utilisant Internet, en th\u00e9orie les possibilit\u00e9s se d\u00e9veloppent \u00e9galement de tous les march\u00e9s.<\/p>\n<p>Il existe une tr\u00e8s bonne quantit\u00e9 d&#039;outils gratuits que nous pouvons utiliser pour faire nos \u00e9tudes.<\/p>\n<p><strong>Outils de recherche de march\u00e9<\/strong><\/p>\n<p><strong>1) <a href=\"http:\/\/www.google.com\/insights\/\">Google Insights:<\/a> <\/strong>Nous pouvons utiliser cet outil pour voir la progression des principaux mots-cl\u00e9s de la niche du client et ainsi pouvoir donner une estimation de la croissance qui pourrait survenir cette ann\u00e9e et voir \u00e0 quelles saisons les pics de trafic se produisent et dans quelles autres le trafic est r\u00e9duit. .<\/p>\n<p><strong>2) <a href=\"https:\/\/adwords.google.com\/select\/KeywordToolExternal\">G\u00e9n\u00e9rateur de mots cl\u00e9s externe:<\/a><\/strong> Outil Google Adwords qui nous permet d&#039;estimer les volumes de trafic locaux et mondiaux.<\/p>\n<p>Nous pouvons utiliser les donn\u00e9es de cet outil en conjonction avec les donn\u00e9es que nous avons collect\u00e9es avec Google Analytics pour pouvoir donner une approximation du pourcentage du trafic local total que nous capturons et combien nous pourrions en obtenir.<\/p>\n<p><strong>3) Mesurez la concurrence: <\/strong>Le moyen le plus simple de voir ce que fait votre concurrence est de rechercher les mots-cl\u00e9s g\u00e9n\u00e9riques et \u00e0 longue tra\u00eene qui repr\u00e9sentent le plus le cr\u00e9neau du client et de voir quel style d&#039;annonces la concurrence utilise, dans combien de recherches trouvons-nous la m\u00eame entreprise que la concurrence. , positions dans les r\u00e9sultats organiques, etc.<\/p>\n<p>Si nous utilisons une base de 10 mots-cl\u00e9s g\u00e9n\u00e9riques et 10 mots-cl\u00e9s \u00e0 longue tra\u00eene d\u00e9riv\u00e9s des mots-cl\u00e9s g\u00e9n\u00e9riques, nous avons un total de 110 mots-cl\u00e9s \u00e0 analyser ... ce qui est un \u00e9chantillon significatif pour faire des estimations et des approximations.<\/p>\n<p>Lo que el cliente quiere saber es lo siguiente: \u00abEl mes pasado invertiste X para ganar Y, lo que significa un ROI de Z\u00bb y luego explicarle que eso fue capturando un determinado porcentaje estimado del tr\u00e1fico total y que subiendolo se puede llegar a m\u00e1s personnes.<\/p>\n<p>Bien qu&#039;il ne s&#039;agisse pas d&#039;une \u00e9tude complexe, il suffit dans de nombreux cas de d\u00e9finir les budgets d&#039;investissement et de fixer des objectifs raisonnables pour la campagne.<\/p>","protected":false},"excerpt":{"rendered":"<p>Muchas veces cuando a nuestros clientes les va bien piden un estudio de mercado para saber si es rentable aumentar la inversi\u00f3n, nuestro trabajo es darles la respuesta a su pregunta. Esto NO significa aburrirlos con un mont\u00f3n de n\u00fameros! Los n\u00fameros son para nosotros y lo que debemos hacer es analizarlos y llegar a&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[41,10],"class_list":["post-478","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-estudio-de-mercado","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo hacer un estudio de mercado b\u00e1sico - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"C\u00f3mo hacer un estudio de mercado b\u00e1sico de Marketing Online utilizando herramientas gratis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/comment-faire-une-etude-de-marche-de-base\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo hacer un estudio de mercado b\u00e1sico - 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