{"id":481,"date":"2010-01-23T20:25:09","date_gmt":"2010-01-23T23:25:09","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=481"},"modified":"2010-01-23T20:27:14","modified_gmt":"2010-01-23T23:27:14","slug":"malinterpretando-las-redes-sociales","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/mauvaise-interpretation-des-medias-sociaux\/","title":{"rendered":"Mauvaise interpr\u00e9tation des r\u00e9seaux sociaux"},"content":{"rendered":"<p>Aujourd&#039;hui gr\u00e2ce \u00e0 Twitter j&#039;ai re\u00e7u cette nouvelle qui parle du Pape invite les gens \u00e0 faire passer le &quot;mot&quot; sur les r\u00e9seaux sociaux sur Internet, vous pouvez voir l&#039;article entier ici: <a href=\"http:\/\/www.publico.es\/espana\/actualidad\/288150\/papa\/quiere\/llevar\/palabra\/dios\/\">Le Pape veut apporter \u00abla Parole de Dieu\u00bb au Web 2.0<\/a><\/p>\n<p>Il n&#039;y aurait rien d&#039;\u00e9trange ou de mauvais si vous encouragiez l&#039;utilisation de ces moyens pour simplifier les co\u00fbts et acc\u00e9l\u00e9rer la communication entre les diff\u00e9rentes organisations qui composent votre \u00c9glise.<\/p>\n<p>Le probl\u00e8me vient l\u00e0 o\u00f9 il est dit: <strong>&quot;Aussi \u00e0 ceux qui ne croient pas&quot;<\/strong>... que mesdames et messieurs, c&#039;est ce que nous appelons <strong>POURRIEL<\/strong>, c&#039;est-\u00e0-dire un message annon\u00e7ant quelque chose \u00e0 ceux qui ne sont pas int\u00e9ress\u00e9s ou qui demandent \u00e0 le recevoir.<\/p>\n<p>Cette mauvaise interpr\u00e9tation des r\u00e9seaux sociaux me d\u00e9range en tant que professionnel, car ils sont un excellent moyen de trouver <strong>des personnes partageant les m\u00eames int\u00e9r\u00eats<\/strong> que nous et de pouvoir communiquer massivement et \u00e9conomiquement avec eux en temps r\u00e9el ... de ne pas leur offrir des services ou des produits dont ils ne veulent pas.<\/p>\n<p>Si une personne cr\u00e9e un compte pour <strong>parler des vertus de l&#039;\u00e9quipe de football &quot;A&quot; parmi des personnes qui sont fans de l&#039;\u00e9quipe de football &quot;B&quot;<\/strong> Je pense que la moindre chose qui puisse arriver, c&#039;est que le spammeur est ignor\u00e9 et son compte supprim\u00e9 par un administrateur.<\/p>\n<p><strong>La recherche d\u00e9lib\u00e9r\u00e9e de personnes qui ne sont pas int\u00e9ress\u00e9es par ce que vous avez \u00e0 offrir vous transforme instantan\u00e9ment en spammeur.<\/strong><\/p>\n<p>En tant que professionnel, je suis g\u00ean\u00e9 par la vision qu&#039;ont les gens de ma profession puisqu&#039;il semble que la fonction du marketing en ligne se r\u00e9duit \u00e0 ennuyer les gens, alors qu&#039;en r\u00e9alit\u00e9 il s&#039;agit de montrer des informations sur un produit \/ service \u00e0 l&#039;utilisateur au moment o\u00f9 vous \u00eates int\u00e9ress\u00e9 par ce que j&#039;ai \u00e0 offrir.<\/p>\n<p>La cl\u00e9 est d&#039;\u00eatre amical et de dialoguer avec notre public, pas de faire un monologue avec un public d&#039;un autre cr\u00e9neau.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hoy gracias en Twitter recib\u00ed esta noticia que habla sobre el papa invita a la gente a difundir la \u00abpalabra\u00bb en medios sociales en Internet, pueden ver el art\u00edculo entero ac\u00e1: El Papa quiere llevar \u00abla Palabra de Dios\u00bb a la Web 2.0 No habr\u00eda nada de raro ni malo si es que animara al&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10,42],"class_list":["post-481","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-marketing-online","tag-social-media"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Malinterpretando las Redes Sociales - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Malinterpretando las Redes Sociales: Art\u00edculo sobre la iniciativa del Papa Benedicto XVI de usar Internet para promocionar la palabra entre no creyentes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/mauvaise-interpretation-des-medias-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Malinterpretando las Redes Sociales - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Malinterpretando las Redes Sociales: Art\u00edculo sobre la iniciativa del Papa Benedicto XVI de usar Internet para promocionar la palabra entre no creyentes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/mauvaise-interpretation-des-medias-sociaux\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-01-23T23:25:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2010-01-23T23:27:14+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/marketing-digital\/malinterpretando-las-redes-sociales\/\",\"url\":\"https:\/\/guillermopareja.com\/marketing-digital\/malinterpretando-las-redes-sociales\/\",\"name\":\"Malinterpretando las Redes Sociales - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"datePublished\":\"2010-01-23T23:25:09+00:00\",\"dateModified\":\"2010-01-23T23:27:14+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Malinterpretando las Redes Sociales: Art\u00edculo sobre la iniciativa del Papa Benedicto XVI de usar Internet para promocionar la palabra entre no creyentes.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/marketing-digital\/malinterpretando-las-redes-sociales\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/marketing-digital\/malinterpretando-las-redes-sociales\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/marketing-digital\/malinterpretando-las-redes-sociales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Malinterpretando las Redes Sociales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/fr\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Malinterpretando las Redes Sociales - Marketing y Anal\u00edtica Digital","description":"Malinterpretando las Redes Sociales: Art\u00edculo sobre la iniciativa del Papa Benedicto XVI de usar Internet para promocionar la palabra entre no creyentes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/mauvaise-interpretation-des-medias-sociaux\/","og_locale":"fr_FR","og_type":"article","og_title":"Malinterpretando las Redes Sociales - Marketing y Anal\u00edtica Digital","og_description":"Malinterpretando las Redes Sociales: Art\u00edculo sobre la iniciativa del Papa Benedicto XVI de usar Internet para promocionar la palabra entre no creyentes.","og_url":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/mauvaise-interpretation-des-medias-sociaux\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2010-01-23T23:25:09+00:00","article_modified_time":"2010-01-23T23:27:14+00:00","author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"\u00c9crit par":"Guillermo Pareja","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/marketing-digital\/malinterpretando-las-redes-sociales\/","url":"https:\/\/guillermopareja.com\/marketing-digital\/malinterpretando-las-redes-sociales\/","name":"Malinterpretando las Redes Sociales - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"datePublished":"2010-01-23T23:25:09+00:00","dateModified":"2010-01-23T23:27:14+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"Malinterpretando las Redes Sociales: Art\u00edculo sobre la iniciativa del Papa Benedicto XVI de usar Internet para promocionar la palabra entre no creyentes.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/marketing-digital\/malinterpretando-las-redes-sociales\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/marketing-digital\/malinterpretando-las-redes-sociales\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/marketing-digital\/malinterpretando-las-redes-sociales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Malinterpretando las Redes Sociales"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/fr\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/posts\/481"}],"collection":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/comments?post=481"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/posts\/481\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/media?parent=481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/categories?post=481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/tags?post=481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}