{"id":4849,"date":"2020-10-05T10:21:08","date_gmt":"2020-10-05T13:21:08","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4849"},"modified":"2020-10-05T10:21:09","modified_gmt":"2020-10-05T13:21:09","slug":"facebook-herramienta-email-marketing-paginas-comerciales","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/publicites-facebook\/facebook-tool-email-marketing-pages-commerciales\/","title":{"rendered":"Facebook teste un outil de marketing par e-mail pour les pages professionnelles"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Bient\u00f4t, des e-mails pourront \u00eatre envoy\u00e9s depuis les pages commerciales de Facebook, mais ce r\u00e9seau social teste toujours les fonctionnalit\u00e9s de cet outil avant de faire un lancement g\u00e9n\u00e9ral.<\/p>\n\n\n\n

Ce nouvel outil permettra aux petites et moyennes entreprises de t\u00e9l\u00e9charger des listes de contacts, de r\u00e9diger des messages et d'envoyer leurs e-mails directement depuis la plateforme. L'outil disposera \u00e9galement d'une interface simple d'utilisation qui permettra \u00e0 ses utilisateurs de mesurer facilement les performances de leurs actions.<\/p>\n\n\n\n

Qui peut envoyer des e-mails?<\/strong><\/p>\n\n\n\n

\u00c9tant donn\u00e9 que l'outil en est encore \u00e0 sa phase de test, seuls quelques comptes peuvent utiliser cette nouvelle interface. Lorsque votre compte est activ\u00e9, la plate-forme vous donnera un avis dans la barre lat\u00e9rale gauche de la page de votre entreprise.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Apr\u00e8s avoir cliqu\u00e9 sur l'onglet Email Marketing, un \u00e9cran appara\u00eetra demandant \u00e0 l'administrateur de la page de confirmer votre adresse e-mail.<\/p>\n\n\n\n

Ensuite, la plate-forme vous montrera un message comme celui-ci:<\/p>\n\n\n\n

\u00abReconnectez-vous avec vos abonn\u00e9s \u00e0 l'aide des e-mails. S\u00e9lectionnez votre public, personnalisez votre mise en page et suivez les performances. Veuillez confirmer l'adresse e-mail de votre page pour commencer. "<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Lorsque l'administrateur de la page confirme votre adresse e-mail, vous pouvez commencer \u00e0 ajouter les adresses de vos contacts \u00e0 votre liste d'abonn\u00e9s. Ces informations peuvent \u00eatre saisies dans la plateforme individuellement ou en vrac avec un tableur.<\/p>\n\n\n\n

Cependant, gardez \u00e0 l'esprit qu'avant d'ajouter des informations de contact, Facebook vous demandera, en tant qu'administrateur de la page, de confirmer que vous avez re\u00e7u l'autorisation d'envoyer des messages promotionnels \u00e0 ces comptes de messagerie.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Une fois que vous avez ajout\u00e9 vos contacts, les gestionnaires de pages peuvent commencer \u00e0 cr\u00e9er des e-mails via l'application Pages Facebook.<\/p>\n\n\n\n

Voici un exemple de ce \u00e0 quoi ressemble l'outil lors de la r\u00e9daction d'un e-mail sur Facebook:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ce qu'ils disent de Facebook<\/strong><\/p>\n\n\n\n

En un Lib\u00e9ration<\/a> fourni par le r\u00e9seau social, Facebook a confirm\u00e9 qu'ils testaient l'outil de messagerie \u00e9lectronique dans un petit nombre de petites et moyennes entreprises. Selon le r\u00e9seau social, cet outil a pour objectif d'aider les utilisateurs de pages commerciales \u00e0 informer plus efficacement leurs clients des \u00e9volutions de leurs services et de leurs op\u00e9rations.<\/p>\n\n\n\n

De la m\u00eame mani\u00e8re, \u00e0 partir de la plateforme, ils affirment qu'ils \u00e9valuent si ce type d'outils est b\u00e9n\u00e9fique pour les personnes et les entreprises, avant de d\u00e9cider de les \u00e9tendre encore plus.<\/p>\n\n\n\n

Cet outil Facebook Email Marketing sera s\u00fbrement tr\u00e8s utile pour les entreprises qui aujourd'hui ne disposent pas d'un outil de ce type. Cependant, pour les entreprises qui ont d\u00e9j\u00e0 une application d'envoi d'e-mails, il est probable que la plate-forme de ce r\u00e9seau social ne soit pas une nouveaut\u00e9.<\/p>\n\n\n\n

Dans tous les cas, il convient de noter que les entreprises doivent encore obtenir l'autorisation de leurs contacts, pour pouvoir saisir leurs e-mails dans cet outil de marketing par e-mail.<\/p>\n\n\n\n

De plus, gardez \u00e0 l'esprit que cet outil n'envoie pas d'e-mails aux utilisateurs qui aiment une page particuli\u00e8re, ou quoi que ce soit de ce genre, car donner un \u00abJ'aime\u00bb \u00e0 une page n'est pas la m\u00eame chose que l'autorisation de recevoir des e-mails. Pour cette raison, les administrateurs doivent t\u00e9l\u00e9charger leurs propres listes de contacts sur leurs pages.<\/p>\n\n\n\n

J'esp\u00e8re que vous pourrez bient\u00f4t tester cet outil et voir s'il compl\u00e8te vos communications avec vos clients, de la m\u00eame mani\u00e8re ou mieux que d'autres plateformes du m\u00eame type.<\/p>","protected":false},"excerpt":{"rendered":"

Dentro de poco, se podr\u00e1n enviar piezas de correo electr\u00f3nico desde las p\u00e1ginas comerciales de Facebook, sin embargo esta red social est\u00e1 a\u00fan est\u00e1 probando las funciones de esta herramienta antes de hacer un lanzamiento general. Esta nueva herramienta le permitir\u00e1n a peque\u00f1as y medianas empresas, cargar listados de contactos, redactar mensajes y enviar sus…<\/p>","protected":false},"author":1,"featured_media":4850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[],"class_list":["post-4849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads"],"aioseo_notices":[],"yoast_head":"\nFacebook prueba una herramienta de Email Marketing para p\u00e1ginas comerciales - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/publicites-facebook\/facebook-tool-email-marketing-pages-commerciales\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook prueba una herramienta de Email Marketing para p\u00e1ginas comerciales - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Dentro de poco, se podr\u00e1n enviar piezas de correo electr\u00f3nico desde las p\u00e1ginas comerciales de Facebook, sin embargo esta red social est\u00e1 a\u00fan est\u00e1 probando las funciones de esta herramienta antes de hacer un lanzamiento general. 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