{"id":4868,"date":"2020-10-13T11:29:38","date_gmt":"2020-10-13T14:29:38","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4868"},"modified":"2020-10-13T11:29:43","modified_gmt":"2020-10-13T14:29:43","slug":"transforma-video-anuncios-display-google","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/google\/transformer-video-ads-display-google\/","title":{"rendered":"Transformez vos annonces graphiques Google en vid\u00e9o"},"content":{"rendered":"

Aujourd'hui, les gens passent plus de temps chez eux, \u00e0 parcourir des pages Web, \u00e0 regarder des vid\u00e9os YouTube, \u00e0 consulter leurs e-mails et \u00e0 utiliser des applications pour appareils mobiles. Pour cette raison, il est tr\u00e8s important pour les annonceurs de continuer \u00e0 communiquer leurs produits sur toutes ces plateformes, afin que leurs clients puissent les trouver facilement.<\/p>\n\n\n\n

On estime que le 78 pour cent des consommateurs<\/a> estime que les marques leur montrent comment elles peuvent leur faciliter la vie d'une mani\u00e8re ou d'une autre. Dans cet esprit, Google am\u00e9liore les options de pr\u00e9sentation des annonces sur son r\u00e9seau d'affichage, avec de nouvelles conceptions cr\u00e9atives automatiquement converties en vid\u00e9o. Tout cela afin de rendre vos annonces plus int\u00e9ressantes et ainsi obtenir plus de ventes.<\/p>\n\n\n\n

Faites-vous remarquer avec de nouveaux designs.<\/strong><\/p>\n\n\n\n

Lors de l'\u00e9valuation d'une campagne sur le R\u00e9seau Display, les annonceurs doivent tenir compte \u00e0 la fois des performances et de l'esth\u00e9tique des annonces. Afin d'obtenir un \u00e9quilibre optimal entre les deux variables, les publicit\u00e9s sur le r\u00e9seau d'affichage vous pr\u00e9sentent une grande vari\u00e9t\u00e9 d'options.<\/p>\n\n\n\n

C'est pourquoi Google lance trois nouveaux types d'annonces display responsives, qui utilisent un syst\u00e8me d'am\u00e9lioration d'image automatis\u00e9, qui comprend un recadrage d'image intelligent et un outil de superposition de texte. Ces mises en page ont \u00e9t\u00e9 optimis\u00e9es pour vous aider \u00e0 am\u00e9liorer les performances et la diffusion de vos annonces.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Cr\u00e9ez des vid\u00e9os facilement et rapidement<\/strong><\/p>\n\n\n\n

Les consommateurs adorent les vid\u00e9os car elles sont un moyen immersif pour eux d'explorer de nouveaux int\u00e9r\u00eats, de chercher des r\u00e9ponses et de se divertir. Les annonceurs appr\u00e9cient \u00e9galement ce format, car il a tendance \u00e0 tr\u00e8s bien fonctionner. En fait, on estime que 60% des acheteurs<\/a> dit que les vid\u00e9os leur donnent des id\u00e9es ou de l'inspiration lors d'un achat. De cette mani\u00e8re, l'ajout de vid\u00e9os \u00e0 vos annonces graphiques peut vous aider \u00e0 am\u00e9liorer vos conversions.<\/p>\n\n\n\n

Dans tous les cas, de nombreuses entreprises n'ont ni le temps ni les ressources n\u00e9cessaires pour cr\u00e9er leurs propres publicit\u00e9s vid\u00e9o. Il peut \u00eatre difficile de personnaliser les messages pour diff\u00e9rentes campagnes, d'ajouter de nouveaux produits et de t\u00e9l\u00e9charger des vid\u00e9os avec vos derni\u00e8res promotions.<\/p>\n\n\n\n

Pour simplifier les choses, Google peut cr\u00e9er automatiquement des annonces vid\u00e9o \u00e0 l'aide des images et du texte que vous avez pr\u00e9c\u00e9demment mis en ligne.<\/p>\n\n\n\n\n\n

Vous pouvez d\u00e9cider d'utiliser ou non la vid\u00e9o g\u00e9n\u00e9r\u00e9e automatiquement tr\u00e8s facilement lors de la cr\u00e9ation de vos annonces. Je vous recommande d'activer cette option lors de la configuration de vos campagnes afin de tirer le meilleur parti de vos annonces.<\/p>\n\n\n\n

Obtenez plus de vos produits<\/strong><\/p>\n\n\n\n

De nombreux annonceurs utilisent des flux pour diffuser leurs produits sur le r\u00e9seau publicitaire display. Pour cette raison, Google met \u00e0 jour la conception d'image unique pour mettre en \u00e9vidence des produits individuels.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ce nouveau format n'affiche pas le nom de votre entreprise ou de votre marque \u00e0 c\u00f4t\u00e9 de votre logo, afin d'aider \u00e0 mettre clairement en valeur votre offre. Si vous optez pour ce type d'annonces statiques, vous pouvez ajouter des mots tels que "Promotion" qui s'afficheront de mani\u00e8re plus visible dans la plupart des tailles des annonces graphiques.<\/p>\n\n\n\n

Aucune action suppl\u00e9mentaire n'est requise pour tirer parti de ces mises \u00e0 jour pour afficher des conceptions d'annonces. Vous avez \u00e9galement toujours la possibilit\u00e9 de pr\u00e9visualiser vos pi\u00e8ces lorsque vous cr\u00e9ez ou modifiez vos campagnes.<\/p>\n\n\n\n

J'esp\u00e8re que cet outil parviendra \u00e0 vous donner de meilleures conversions et que vous tirerez \u00e9galement le meilleur parti de votre marque, en g\u00e9n\u00e9rant des publicit\u00e9s divertissantes aux yeux de votre public.<\/p>","protected":false},"excerpt":{"rendered":"

Hoy en d\u00eda la gente pasa m\u00e1s tiempo en sus casas, navegando en p\u00e1ginas web, viendo videos de YouTube, revisando su email y utilizando aplicaciones para dispositivos m\u00f3viles. Por esta raz\u00f3n es muy importante para los anunciantes, poder seguir comunicando sus productos en todas estas plataformas, de manera tal que sus clientes los encuentren f\u00e1cilmente.…<\/p>","protected":false},"author":1,"featured_media":4872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-4868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google"],"aioseo_notices":[],"yoast_head":"\nTransforma en video tus anuncios de Display de Google - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/google\/trasformare-video-annunci-display-google\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transforma en video tus anuncios de Display de Google - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Hoy en d\u00eda la gente pasa m\u00e1s tiempo en sus casas, navegando en p\u00e1ginas web, viendo videos de YouTube, revisando su email y utilizando aplicaciones para dispositivos m\u00f3viles. 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