{"id":4897,"date":"2020-12-14T11:07:33","date_gmt":"2020-12-14T14:07:33","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4897"},"modified":"2020-12-14T11:07:35","modified_gmt":"2020-12-14T14:07:35","slug":"audiencias-personalizadas-campanas-display-discovery-gmail-youtube","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/public-personnalise-cloches-affichage-decouverte-gmail-youtube\/","title":{"rendered":"Fonctionnement des audiences personnalis\u00e9es dans les campagnes Display, Discovery, Gmail et YouTube"},"content":{"rendered":"<p>Dans Marketing Live 2019, Google pr\u00e9voyait d&#039;unifier l&#039;affinit\u00e9 et les audiences personnalis\u00e9es avec une intention personnalis\u00e9e dans une nouvelle dimension. C&#039;est ainsi que les audiences personnalis\u00e9es sont d\u00e9sormais disponibles dans Google Ads, pour les campagnes Display, Discovery, Gmail et YouTube.&nbsp;<\/p>\n\n\n\n<p><strong>Comment fonctionnent ces auditions?<\/strong><\/p>\n\n\n\n<p>Vous n&#039;avez plus besoin de cr\u00e9er des audiences d&#039;affinit\u00e9 ou d&#039;intention personnalis\u00e9es. D\u00e9sormais, lorsque vous configurez une nouvelle audience \u00e0 partir de l&#039;onglet sup\u00e9rieur du gestionnaire d&#039;audience, vous aurez la possibilit\u00e9 de la configurer en fonction de:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Les personnes ayant l&#039;un de ces int\u00e9r\u00eats ou intentions d&#039;achat.&nbsp;<\/li><li>Les personnes qui ont recherch\u00e9 un certain terme de recherche sur Google.com et Youtube.<\/li><\/ul>\n\n\n\n<p>Vous pouvez ensuite cliquer sur les listes d\u00e9roulantes pour choisir les dimensions de segmentation de votre audience, telles que les URL sp\u00e9cifiques visit\u00e9es, les applications t\u00e9l\u00e9charg\u00e9es et les types de lieux visit\u00e9s, tels que les magasins de jeux vid\u00e9o ou les services financiers.&nbsp;<\/p>\n\n\n\n<p>Par exemple, vous pouvez cr\u00e9er une audience bas\u00e9e sur des personnes utilisant une application telle que Tik Tok ou des utilisateurs visitant des lieux tels que des coll\u00e8ges, des universit\u00e9s ou des restaurants v\u00e9g\u00e9tariens, pour \u00e9largir votre audience.<\/p>\n\n\n\n<p>Lorsque vous cr\u00e9ez une nouvelle audience personnalis\u00e9e, les estimations d&#039;audience s&#039;affichent dans le panneau de droite. Cependant, ces estimations de plage ne sont pas encore disponibles pour les lieux et les applications mobiles.&nbsp;<\/p>\n\n\n\n<p>Les audiences personnalis\u00e9es sont ensuite segment\u00e9es par audience, consid\u00e9ration ou performances, en fonction de l&#039;objectif de campagne et de la strat\u00e9gie d&#039;ench\u00e8res que vous avez choisis.&nbsp;<\/p>\n\n\n\n<p>Gardez \u00e0 l&#039;esprit que votre ciblage doit \u00eatre conforme aux conditions publicitaires de Google en ce qui concerne la personnalisation, de sorte que les mots-cl\u00e9s &quot;sensibles&quot; seront affich\u00e9s contextuellement ou non, selon ce qui a \u00e9t\u00e9 d\u00e9termin\u00e9.&nbsp;<\/p>\n\n\n\n<p><strong>Audiences personnalis\u00e9es existantes<\/strong><\/p>\n\n\n\n<p>Tous les types d&#039;audience ou d&#039;intention personnalis\u00e9s existants seront migr\u00e9s vers la section Audiences personnalis\u00e9es.&nbsp;<\/p>\n\n\n\n<p>C&#039;est ainsi que les audiences personnalis\u00e9es li\u00e9es aux mots-cl\u00e9s deviendront la variable \u00abpersonnes ayant l&#039;un de ces int\u00e9r\u00eats ou intentions d&#039;achat\u00bb. Ce sera \u00e9galement le cas pour les audiences d&#039;intention personnalis\u00e9es dans les campagnes display. Cependant, dans les campagnes YouTube, Gmail et Discovery, la variable &quot;personnes ayant recherch\u00e9 l&#039;un de ces termes dans les propri\u00e9t\u00e9s Google&quot; deviendra la variable.&nbsp;<\/p>\n\n\n\n<p>Dans tous les cas, gardez \u00e0 l&#039;esprit que vous pouvez identifier vos audiences pr\u00e9c\u00e9dentes qui ont \u00e9t\u00e9 converties, \u00e0 la fois \u00e0 partir d&#039;une affinit\u00e9 personnalis\u00e9e et \u00e0 partir du R\u00e9seau Display, car elles sont marqu\u00e9es comme &quot;Termes de recherche d&#039;audience personnalis\u00e9s&quot; et se trouveront dans la colonne Type.&nbsp;<\/p>\n\n\n\n<p>Avec vos conseils, les audiences personnalis\u00e9es peuvent vous offrir une plus grande flexibilit\u00e9 et sp\u00e9cificit\u00e9. Celles-ci vous permettent de choisir automatiquement le bon public en fonction des entr\u00e9es que vous fournissez, de l&#039;objectif de votre campagne et de votre strat\u00e9gie d&#039;ench\u00e8res.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Google anticip\u00f3 en el Marketing Live de 2019 que unificar\u00eda la afinidad personalizada y las audiencias con intenci\u00f3n personalizada bajo una nueva dimensi\u00f3n. Es as\u00ed como ahora est\u00e1n disponibles las audiencias personalizadas dentro de Google Ads, para campa\u00f1as de Display, Discovery, Gmail y YouTube.&nbsp; \u00bfC\u00f3mo funcionan estas audiencias? Ya no necesitas crear audiencias personalizadas de&hellip;<\/p>","protected":false},"author":1,"featured_media":4899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-4897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo funcionan las audiencias personalizadas en campa\u00f1as de Display, Discovery, Gmail y Youtube - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/public-personnalise-cloches-affichage-decouverte-gmail-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo funcionan las audiencias personalizadas en campa\u00f1as de Display, Discovery, Gmail y Youtube - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google anticip\u00f3 en el Marketing Live de 2019 que unificar\u00eda la afinidad personalizada y las audiencias con intenci\u00f3n personalizada bajo una nueva dimensi\u00f3n. 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