{"id":49,"date":"2009-11-07T00:16:57","date_gmt":"2009-11-07T03:16:57","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=49"},"modified":"2009-11-07T00:16:57","modified_gmt":"2009-11-07T03:16:57","slug":"las-7-cs-del-branding-personal-como-crear-una-marca-alrededor-de-tu-persona","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/les-7-cs-de-marque-personnelle-comment-creer-une-marque-autour-de-votre-personne\/","title":{"rendered":"Les 7 \u00abC\u00bb du Personal Branding, comment cr\u00e9er une marque autour de soi."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-51\" title=\"liz_pabon - cr\u00e9ez votre propre marque personnelle\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/11\/liz_pabon-crea-tu-propia-marca-personal.jpg\" alt=\"liz_pabon - cr\u00e9ez votre propre marque personnelle\" width=\"200\" height=\"224\" \/>Ceci est un article original de <a href=\"http:\/\/www.lizpabon.com\">Liz Pabon<\/a>, entrepreneur et expert en <strong>Image de marque personnelle<\/strong>, bien que ce sujet ne soit pas li\u00e9 de mani\u00e8re ultra-directe avec le marketing en ligne, je consid\u00e8re qu&#039;il est important de parler de cr\u00e9er une marque autour de nous puisque l&#039;id\u00e9e de ce blog est aussi de nous promouvoir en tant que professionnels et donc aupr\u00e8s de notre industrie.<\/p>\n<p>Alors que les grandes entreprises investissent beaucoup d&#039;argent pour essayer de cr\u00e9er une image personnelle avec laquelle attirer de nouveaux clients et conserver les clients existants, nous avons en tant qu&#039;individus un pouvoir que les grandes n&#039;ont pas\u2026 nous sommes une personne!<\/p>\n<p>Pour accomplir cette t\u00e2che, une entreprise d&#039;articles de sport, par exemple, parraine un athl\u00e8te c\u00e9l\u00e8bre et l&#039;utilise comme porte-parole de l&#039;entreprise.<\/p>\n<p>Nous avons une ressource dans un sens sup\u00e9rieur pour provoquer le m\u00eame effet lors d&#039;un entretien d&#039;embauche ou pour obtenir un nouveau client, nous sommes notre propre porte-parole et nous devons savoir tirer le meilleur parti de cette ressource pour faire bonne impression et g\u00e9n\u00e9rer un sentiment de confiance.<\/p>\n<p>Il ne s&#039;agit pas de pr\u00e9tendre quelque chose que nous ne sommes pas ou de mentir pour essayer de faire de quelqu&#039;un comme nous, mais bien au contraire ... savoir montrer qui nous sommes vraiment dans la premi\u00e8re impression.<\/p>\n<p>Dans son article, Liz parle des 7 \u00abC\u00bb qu&#039;elle utilise comme cl\u00e9 pour transmettre qui elle est \u00e0 ses clients et maintenant nous allons les voir.<\/p>\n<p><strong>Personnage:<\/strong><\/p>\n<p>Nous devons savoir que lorsque nous parlons de d\u00e9velopper une marque sur notre personne, tout commence et finit avec nous, tandis que nous d\u00e9veloppons notre marque personnelle, nous devons savoir si nous montrons le meilleur de nous-m\u00eames ou si nous repoussons nos clients potentiels.<\/p>\n<p>Notre caract\u00e8re doit \u00e9galement \u00eatre fort, si nous n&#039;avons pas un caract\u00e8re fort, toutes les autres caract\u00e9ristiques n\u00e9cessaires n&#039;auront pas d&#039;effet.<\/p>\n<p><strong>Engagement:<\/strong><\/p>\n<p>Il est naturel que lorsque nous nous montrons en tant qu&#039;individus engag\u00e9s, nous obtenions une r\u00e9ponse positive de la part des gens.<\/p>\n<p>Les gens qui \u00abpratiquent ce qu&#039;ils pr\u00eachent\u00bb et montrent une attitude de toujours vouloir aller de l&#039;avant transmettent la confiance et attirent d&#039;autres personnes. (Connaissez-vous &quot;Keep Walking&quot; de Johnnie Walker?)<\/p>\n<p><strong>Confiance:<\/strong><\/p>\n<p>C&#039;est la confiance en notre propre travail qui nous rend imparables et nous pousse \u00e0 avancer, il est bon de pr\u00e9ciser que nous ne parlons pas d&#039;arrogance parce que l&#039;arrogance peut nous faire rejeter certaines solutions pour ne pas accepter que nous nous trompions.<\/p>\n<p>La vraie confiance vise \u00e0 trouver des solutions aux probl\u00e8mes.<\/p>\n<p><strong>Comp\u00e9tence:<\/strong><\/p>\n<p>\u00catre une personne comp\u00e9tente, ce n&#039;est pas seulement savoir comment faire le travail, mais savoir comment r\u00e9cup\u00e9rer rapidement apr\u00e8s un \u00e9chec. Plus nous montrons comp\u00e9titifs \u00e0 notre public, plus ils deviendront fid\u00e8les.<\/p>\n<p><strong>Coh\u00e9rence:<\/strong><\/p>\n<p>Notre marque personnelle doit \u00eatre coh\u00e9rente, si la mani\u00e8re de transmettre notre personne n&#039;est pas coh\u00e9rente cela peut devenir d\u00e9routant et notre public peut se d\u00e9sint\u00e9resser de nous.<\/p>\n<p><strong>La cr\u00e9ativit\u00e9:<\/strong><\/p>\n<p>Il n&#039;y a pas d&#039;\u00e9tapes \u00e0 suivre pour r\u00e9ussir et le monde \u00e9volue constamment, ce n&#039;est pas mal, en fait c&#039;est tr\u00e8s bien car cela aide les cr\u00e9atifs \u00e0 se d\u00e9marquer des gens qui se retrouvent coinc\u00e9s dans des solutions qui ont fonctionn\u00e9 hier mais qu&#039;aujourd&#039;hui ils le sont d\u00e9j\u00e0 obsol\u00e8te.<\/p>\n<p><strong>Courage:<\/strong><\/p>\n<p>\u00catre parfaitement clair sur les attributs de notre marque personnelle signifie r\u00e9v\u00e9ler qui nous sommes, d\u00e9fauts compris. Il faut du courage pour reconna\u00eetre nos erreurs et am\u00e9liorer les d\u00e9fauts.<\/p>\n<p>Bien que je n&#039;aime pas la vague d&#039;auto-assistance, je pense que cet article est utile pour aider \u00e0 cr\u00e9er de la cr\u00e9dibilit\u00e9 autour de nous et donc de l&#039;industrie du marketing en ligne qui souffre beaucoup \u00e0 cause des gens qui promettent des \u00abpremi\u00e8res positions dans les moteurs de recherche\u00bb sans avoir une image tr\u00e8s claire , Je n&#039;aime pas voir des gens qui pensent qu&#039;Internet ne fonctionnera pas pour eux simplement parce qu&#039;ils ont eu une mauvaise exp\u00e9rience.<\/p>\n<p>Dans les prochains articles je vous promets moins de bla bla bla et quelque chose de bien plus pratique \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Este es un art\u00edculo original de Liz Pabon, una emprendedora y experta en Branding Personal, por m\u00e1s de que este tema no est\u00e1 relacionado en una forma ultra-directa con el Marketing Online considero que es importante hablar sobre crear una marca alrededor de nosotros ya que la idea de este blog tambi\u00e9n es promovernos a&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[11,10],"class_list":["post-49","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-branding-personal","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - 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